I am a highly experienced consumer research professional for the automotive industry. Since 1997 I have designed and advised on numerous custom consumer research projects and regularly conduct consumer and vehicle analyses. Prior to joining AutoPacific, I served as Senior Marketing Specialist for Magna International’s Interiors and Exteriors Division. While at Magna, I conducted market research and analysis to support the company’s strategic goals, including in-depth analysis that explored opportunities for advanced technologies, market penetration, and increased business. While in this role, I also drove an increased focus on voice of the consumer data to strategically align products and technologies with targeted programs. I began my automotive-focused career as a Product Specialist for Cadillac, Hyundai and Saab. During in-depth interaction with car-buying consumers, I quickly gained valuable insight into consumer wants, needs and values, and a passion for automotive consumer research.