Deborah Hartley Email and Phone Number
Deborah Hartley work email
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Deborah Hartley personal email
I have a strong commercial acumen and experience across all digital paid channels. Highly analytical and able to cut through the noise to identify the key drivers behind marketing performance, and then have the ability to turn that insight into an actionable plan. Specialist in media planning/buying with a strong knowledge of affiliate marketing.Demonstrable history of working in financial, and property sectors.Skilled in Performance Advertising, Customer Acquisition, Lead generation covering channels such as Native, PPC, Social, Email, Programmatic and Call Center traffic sources.Extensive knowledge of tracking platforms and media buying platforms.Strong negotiator and relationship builder with an eye for customer acquisition and delivering complex campaigns across multiple channels.
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Senior Manager (New Products)Sunlife Sep 2024 - PresentGreater Bristol Area, United Kingdom
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Senior Marketing PlannerSunlife Apr 2022 - Sep 2024Promoted to Senior Planner, responsible for creating and implementing all media plans to deliver new customers, driving annual strategy and feeding in insights internally.Leading Acquisition team to generate new customers, across all SunLife products and for both on and offline channels.
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Digital Marketing ManagerSunlife Jun 2021 - Apr 2022Responsible for developing the online media strategy each year and the narrative around the numbers. Creating media plan that incorporates online channels, audience segmentation and customer experience.End goal to deliver SunLife’s Guaranteed over 50s Life Insurance polices against set budget across online paid media channels.
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Digital Performance ManagerUnite Students Feb 2021 - Jun 2021Senior management position. -
Performance Marketing ManagerUnite Students Jan 2020 - Jan 2021Successfully migrated all marketing activity and assets following acquisition of Liberty Living (a competitor). Innovated, testing new ways of marketing including sponsorship with major ecommerce partners. Led audience segmentation to uncover new customer targeting. Monitored competitor activity and kept up to date with changes within the digital landscape. Optimised the website by measuring user behaviour and online insight across multiple customer touchpoints. This led to new hypotheses, to be able to set up online experiments via Optimize, which resulted in a 10% increase of visitors into the booking flow.
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Senior Marketing ManagerUnite Students Jan 2019 - Jan 2020Bristol, United KingdomResponsible for overall marketing budget in excess of £2M.Managed a team of 5 direct reports.Oversaw all day to day marketing activity, including driving the national marketing strategy. Developed international marketing propositions, including China, which led to a 31% increase in bookings via WeChat and Weibo YoY. Innovated, by testing new platforms/channels which led to a 33% reduction in cost per booking. Optimised supporting channels, influencer activity saw conversions increase by 51.2% YoY.
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Freelance Digital Marketing Consultant[Self-Employed] May 2018 - Jan 2020Supported a launch of a Crypto Currency. *Directed advertising budget which involved management of spend across Email, Facebook, PPC, Affiliate and Mobile.*Led a launch of an IFISA that allows individuals to invest in crowd bonds which protects any interest or returns. *Led the creative brief, for the landing page, online digital assets, assisted in the layout of the landing page and flow of the customer, optimising the end to end journey*
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Head Of DigitalTpl Media Jan 2017 - Apr 2018Head of digital marketing at TPL media, team of five.*Directed the delivery of digital campaigns and strategies for our clients *Extensive use of ad tracking software, affiliate tracking and Native ad platforms. Led the build of client attribution reporting, landing page optimisation and setting KPI for the market with a focus on the Finance sector*
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Self EmployedHart New Media Ltd Jun 2010 - Jan 2017BristolContracted to run performance based activity for companies, providing targeted, well planned consumer traffic to ensure the best possible results.Specialised in the finance and insurance sector including credit cards applications, credit checks and insurance leads.*Deal with data providers across the industry and generate leads/sales/branding through an array of on and offline media methods including Native, Facebook, call centers, display, affiliates, email and partnerships.*Specialties: Media buying/planning, lead gen, co-reg, database management, campaign management, affiliate marketing, email marketing and display. -
Account ManagerData Media And Research Aug 2008 - Mar 2010Sales Executive/Account Manager* Work to targets both net and gross * Maintain client relationships and ensure the campaigns are delivered** Work to clients needs in terms of quality, demographics /fields and ensure their return on investment*
Deborah Hartley Skills
Deborah Hartley Education Details
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Identity Studies
Frequently Asked Questions about Deborah Hartley
What company does Deborah Hartley work for?
Deborah Hartley works for Sunlife
What is Deborah Hartley's role at the current company?
Deborah Hartley's current role is Senior Manager at SunLife.
What is Deborah Hartley's email address?
Deborah Hartley's email address is de****@****dia.com
What schools did Deborah Hartley attend?
Deborah Hartley attended Liverpool Hope University.
What skills is Deborah Hartley known for?
Deborah Hartley has skills like Email Marketing, Affiliate Marketing, Lead Generation, Campaign Management, Digital Marketing, Online Advertising, New Media, Display Advertising, Marketing, Online Marketing, Management, Performance Based Marketing.
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