Deborah Herr Email & Phone Number

Greater Atlanta Area

Freelance marketer providing graphic design, writing, editing, social media, and consulting services. Clients: Innovant, Make the Road Action in NJ, Claudia Gontovnik Apparel Projects include website design, collateral creation, copywriting and editing, brand consulting, and social media marketing strategy.

Greater Atlanta Area

Refreshed the AJT's visual identity, implementing a new cover format and modernized layout design to boost reader engagement. Formated weekly print publication and bi-annual special editions under strict production schedule. Collaborated with account executives to produce profitable advertisements for clients in both print and digital forms. Managed online presence, hitting 65K MAUs with double-digit web and social media growth. Executed weekly Mailchimp newsletter to promote stories, local events and disseminate breaking news. Contributed editorial content about design and culture.

Greater New York City Area

Developed brand strategy with Director of Marketing & Design. Managed website, company blog and social media accounts, achieving double-digit growth of unique visitors and followers. Constructed microsites for spotlighting new products and installations. Devised and deployed promotional campaigns, including press releases, newsletters, digital and print advertising to attract new customers. Trained sales team and new hires on marketing protocols and initiatives. Led launch of internal support tool, building and managing a corporate Wiki. Generated content for publication on affiliate websites, including digital design libraries and dealerships. Established new finish programs and third-party vendor partnerships. Designed showroom signage and product displays. Piloted community service programs with Sanctuary for Families, Hunger Van and the Boys' Club of NY.

Greater New York City Area

Conceptualized and implemented company re-branding. Developed product collateral, project case studies, rendering packages, installation guides and sales presentations, providing art direction to multimedia designers. Built library of standard RFP documents and spec sheets. Formed cloud infrastructure for distributing collateral and product imagery to sales force. Launched internal quarterly newsletter program. Photographed local installations. Co-planned corporate and biannual industry events for clients, vendors and the architecture & design community.

Greater New York City Area

Lead teacher responsible for subjects of Math, English, Social Studies, Science and Art in 5th grade, dual language class in East Harlem. Designed and implemented curricula aligned to Common Core Standards for students at varying academic levels. Designed bulletin boards and visual tools to convey lessons and goals. Tracked and analyzed data in Excel to monitor student achievement.

Greater New York City Area

Selected from approximately 48,000 applicants to join national teacher corps serving under-resourced public schools. Participated in intensive summer training program while simultaneously teaching in a Bronx school’s summer program. Engaged in professional development activities, including seminars, discussion groups, and workshops specific to license area of bilingual education.

Greater New York City Area

Published original posts and contributed to a dozen others while multi-tasking projects with strict deadlines. Pitched stories in weekly editorial meetings. Copyedited, researched topics and conducted interviews for pieces about design, style, tech, travel and culture. Formatted and entered articles on Movable Type. Photographed and edited accompanying product imagery.

Greater New York City Area

Assembled pieces from Fall/Winter 2011 Boutique Jewelry collection while surveying for quality control. Checked in production orders and organized samples. Sorted and packaged jewelry for national and international shipments. Created spec drawings of samples for future collections by hand.

Baltimore, Maryland Area

Conceptualized and designed title blocks for architectural plans, marketing materials, and signage for various projects – including Paragon’s Muvico Theater and Bogart’s Restaurant in Florida. Reviewed and revised design plans. Organized and catalogued files for the materials library. Compiled promotional materials for communications department. Assisted the model shop in constructing Grand Station model for ICSC Real Estate Convention.

Bachelor Of Arts In Architecture, Minors In Writing And American Culture Studies

Activities and Societies: Sigma Tau Delta International English Honor Society, Alpha Epsilon Phi, ThurtenE Carnival Cabinet, Greenleafs.

Sam Fox School College Of Architecture Study Abroad Program In Florence, Architecture, Spring 2011