Deborah Matzner Email & Phone Number

Austin, Texas Metropolitan Area

I expertly uncover real-world human interactions with goods, services, and experiences, with expertise in the fields of technology (UXR), healthcare, and entertainment (Market Research). End-to-end research services including:● Research strategy● Research design● International / multi-market research● Scoping, research materials design, fielding (in-person and remote), analysis, presentation & socialization of insights● Remote & in-person fieldwork including… Show more I expertly uncover real-world human interactions with goods, services, and experiences, with expertise in the fields of technology (UXR), healthcare, and entertainment (Market Research). End-to-end research services including:● Research strategy● Research design● International / multi-market research● Scoping, research materials design, fielding (in-person and remote), analysis, presentation & socialization of insights● Remote & in-person fieldwork including Moderation, IDIs, Diary Studies, Focus Groups, Ethnography, Deep Listening, Deep Hanging Out ● Strategic & Foundational UXR including Discovery Research, Needfinding, Problem Space Research, Ethics / Ethical Strategy, Local Insights (Cultural, infrastructural, linguistic, and cross-cultural analysis and localization insights)● Tactical & Usability UXR Testing, A/B Testing, Heuristic Evaluation, Benchmarking, Expert Evaluations, Accessibility Testing, Jobs To Be Done, Personas (when appropriate)● Advanced cultural, linguistic, and behavioral analysis of complex real-world material● Desk research, meta-analysis, literature reviews, field mapping, expert interviews● Special expertise in the Global South/ non-West, particularly South Asia (the Indian subcontinent as well as the diaspora)● A11y (accessibility) advocate, testing & research with PwD (People with Disabilities)● Videography & audio recording of field research● Presentations, slide decks, public speaking, workshops, co-creation Show less

Led UX projects end-to-end in an agency setting on conducting multi-market research for the world's leading technology corporation. Simultaneously led multiple projects with approaches encompassing foundational/generative research, usability testing, heuristic evaluation, and competitive review on digital and physical products and experiences. Interfaced with multiple stakeholders, product teams, and service lines to ensure OKRs and KPIs were met, value added, and user experiences understood… Show more Led UX projects end-to-end in an agency setting on conducting multi-market research for the world's leading technology corporation. Simultaneously led multiple projects with approaches encompassing foundational/generative research, usability testing, heuristic evaluation, and competitive review on digital and physical products and experiences. Interfaced with multiple stakeholders, product teams, and service lines to ensure OKRs and KPIs were met, value added, and user experiences understood and needs exceeded. Collaborated with cross-service line partners on design and execution of qual/quant research studies. Contributed to thought leadership and internal initiatives in order to improve processes and add value and innovation to the team. Championed DEI and accessibility in research and product development. Mentoring more junior team members as well as others in or interested in the UX field. Show less

Remote

Senior Analyst - Strategist: Market Research/UX● Lead the design, implementation, and analysis of research projects ● Engaged respondents in person and remotely through empathetic open-ended in-depth ethnographic interviews, surveys, usability studies, videomaking, and focus groups● Provided clients with new insights and data, conducting sophisticated qualitative and quantitative analysis and meta-analysis● Cemented strong customer relationships using A/B testing, persona… Show more Senior Analyst - Strategist: Market Research/UX● Lead the design, implementation, and analysis of research projects ● Engaged respondents in person and remotely through empathetic open-ended in-depth ethnographic interviews, surveys, usability studies, videomaking, and focus groups● Provided clients with new insights and data, conducting sophisticated qualitative and quantitative analysis and meta-analysis● Cemented strong customer relationships using A/B testing, persona creation, and journey mapping to test customer interactions with products and services● Produced compelling narratives, actionable insights, and strategic recommendations in line with objectives and KPIs● Independently owned projects end-to-end, as well as working collaboratively as a part of research and insights teams to deliver on client's research objectives● Designed research approaches and materials; conducted empathetic in-home and remote IDIs, diary studies, collaborative elicitation workshops, and focus groups ● Crafted and delivered professional, compelling insights and narratives in the form of meta-analysis, linguistic analysis, journey maps, competitive analysis, product and concept testing● Produced disruptive, innovative insights and actionable, profitable product recommendations ● Consistently secured highly remunerative additional future contracts for my agencies by surpassing client expectations with thoroughness, quality, craft, and innovation of thought and deliverables. Agencies consulted for included Fresh Squeezed Ideas, Verilogue, Insync Strategy Show less

Wellesley, Massachusetts, United States

Conducted and taught cultural anthropology and media studies with a cultural focus on South Asia in a prestigious liberal arts undergraduate setting.● Taught and designed core courses central to the College’s Anthropology major and Media Studies programs● Assessed the foundations and current forefront of fields in order to independently design and teach courses including: Research Design (Qualitative and Quantitative Field and Analysis Methods) – Introduction to Anthropology –… Show more Conducted and taught cultural anthropology and media studies with a cultural focus on South Asia in a prestigious liberal arts undergraduate setting.● Taught and designed core courses central to the College’s Anthropology major and Media Studies programs● Assessed the foundations and current forefront of fields in order to independently design and teach courses including: Research Design (Qualitative and Quantitative Field and Analysis Methods) – Introduction to Anthropology – Anthropology of Media – Ethnographic Methods and Writing – History and Theory of Socio-Cultural Anthropology● Guided independent research projects, including ethnographic research, for over 20 students per class per semester● Fostered a community of enthusiastic students who attested to the quality of my teaching through glowing evaluations and repeated enrollment in my course offerings● Organized and led workshops and conferences for diverse groups● Shepherded particularly advanced students into graduate programs, mapping out qualitative research fields, guiding the design of dissertation research project proposals, and crafting letters of assessment● Spearheaded College-wide UX initiatives researching student and faculty users of media● Assessed student proposals for ethnographic research fellowships and awards● Designed and implemented a twelve-year research project with 25 + media makers and users in India● Investigated behaviors and attitudes toward media making and consumption● Published research insights and findings in a thoroughly-vetted 250-page dissertation as well as in competitively reviewed journal articles and by invitation in prestigious in-person professional presentations Show less

Mumbai, India

Funded by the highly competitive Fulbright-Hays Doctoral Dissertation Abroad grant, designed and conducted research into the contemporary neoliberal moment in India through the case of the interconnected yet antithetical mainstream culture industries and its activist media scene. In-field participant observation in the creative workplaces and professional subcultures of Mumbai's television programming production industry & independent documentary filmmaking community.

Doctor Of Philosophy - Phd, Socio-Cultural Anthropology

Activities and Societies: Fulbright-Hays Doctoral Dissertation Research Abroad Award, NYU Dean’s Travel Grant Award, NYU Annette B. Winer.

Bachelor'S Degree, Anthropology And South Asian Studies (Mealac)