Deborah Holtkamp Email and Phone Number
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Experience: -- Diverse consumer and end-user marketing history with well-known and much-loved brands including McDonald's, Pillsbury, Dirt Devil, Whirlpool, Maytag, Shark, Ninja, and Homewerks.-- Rich B2C and B2B marketing background including product development, product life cycle management, business growth strategy generation, and online content creation and optimization.-- Significant experience in branding and marketing communications, including strategy development, brand positioning, advertising, promotion, public relations, investor/corporate relations, web development, social media, and sports/event marketing. -- Trusted business partner with licensors such as Disney, Whirlpool, SC Johnson/Ziploc, Mario Batali, Sesame Street, The Food Network, NASCAR, NHRA, World Cup USA, and Fred Astaire's estate, as well as with large retailers working on behalf of their brands.-- Demonstrated leadership as a valued executive, as a builder and coach of marketing teams, and as a change agent driving evolution and continuous improvement across organizations.Super Powers:• Strategic Communication – Much of my career has been built on my ability to mine insights, create a unique brand voice, and write to resonate with any audience. From groundbreaking Super Bowl ads to company crisis management to on-shelf merchandising, crafting the right message is critical.• Resourceful Execution – I solve problems creatively and know how to make things happen. Whether through internal team members, external resources, or by rolling up my sleeves, I find ways to get it done and win.• Resilience and Adaptability – Acquisitions, sales, management changes, and life events have required that I be flexible and nimble, adjusting to the unexpected to succeed. I learn and assess situations quickly, and know how to drill down to the knowledge necessary to make decisions.• Business Savvy – My robust knowledge extends beyond my marketing focus and expertise to include sales, infrastructure, operations, process, change management, and accounting based on a broad experience base.Goals:-- Provide marketing leadership in an environment that values experience as well as entrepreneurial spirit.-- Continue having fun while working hard to grow businesses and beat the competition.Specialties: Consumer insights, brand vision, strategy creation, marketing execution, new product development and positioning, team building, product life cycle guidance, and project management
1522 On The Lake Condominium Association, Inc.
View- Website:
- homewerksww.com
- Employees:
- 53
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President - Board Of Directors1522 On The Lake Condominium Association, Inc.Milwaukee, Wi, Us
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Vice President - MarketingHomewerks Worldwide Feb 2019 - PresentLake Bluff, IllinoisLead and oversee marketing including strategy, communications, creative, merchandising, promotions, content creation, marketing operations, new product development, product life cycle management, research, and analysis. Have delivered 140% sales growth since joining the company - achieving record sales in 4 of the past 5 years. Launch hundreds of new products and derivatives annually under our own brands and retailer private brands. Have built PIM and DAM system for nearly 10,000 finished goods SKUs. Introduced new web-based interface for access to product data/assets and creation of custom selling tools. Built reputation as trusted marketing, product, and merchandising partner for major retailers including Home Depot, Lowe’s, Ace Hardware, Walmart, Menards, Tractor Supply, and smaller regional and strategic customers. Developed high performing marketing team, adding creative/graphic design, product management, regulatory/certifications, packaging engineering, online content, and project management expertise. Delivering 40% SKU count reduction for improved productivity and profitability by executing first SKU rationalization.Provide leadership and support to drive and facilitate business growth beyond scope of marketing role. Act as executive team change agent to evolve company structure/process and drive continuous improvement. Manage cross functional project management to ensure product launches and promotions are delivered on-time. Contributed input and guidance to ERP implementation and continue to develop workarounds to solve operational needs. Address operational issues by creating visibility, escalating issues, and solving problems creatively. Participate in due diligence for acquisition targets, evaluation of assets, and integration of businesses and brands. -
Vice President - Marketing & BrandingEti Solid State Lighting, Inc. Jan 2013 - Feb 2019Vernon Hills, Il, Wrentham, Ma, And Milwaukee, WiIntroduced Whirlpool brand within the emerging LED lighting category, differentiating it from entrenched competition. Crafted the Whirlpool brand presence in a cluttered competitive space and unchartered brand territory. Became brand of choice for LED Lighting at HSN with impactful communication on live TV and video. Designed online and on-shelf identity to demystify the LED product category and educate consumers. Conveyed the value of the brand in a new category via Public Relations initiatives. Launched Whirlpool product line to the Retail, Lighting Showroom, and Direct-to-Consumer sales channels. Evolved existing brand equity and created compelling messaging to simplify a complex purchase process.Grew sales of ETi LED lighting applications to the Retail/Consumer market to nearly $10MM in 2015 (annualized $20MM). Launched 7 SKUs nationally at Lowe’s under the Utilitech Pro and Portfolio banners. Introduced LED product line at Canadian Tire, Canada’s largest retailer, under the recognized Noma brand name. Manage Home Depot CA LED Lighting efforts for Hampton Bay and Commercial Electric private brands. -
Vice President - Brand Management & MarketingMaster Brands Group 2011 - 2013Marlboro, MaProvide marketing leadership for U.S. start-up as the exclusive Whirlpool Home Environment licensee for North American retail. Have developed breakthrough new Whirlpool branded product lines projected to deliver an incremental 25% profitable growth in 2013. Was chosen as one of the first licensees to pilot e-commerce initiatives by designing three new consumer websites for Whirlpool, Amana, and Maytag home environment products to deliver best-in-class consumer experience, support retailers, enhance brand reputations, and generate ecommerce revenue. Achieved #1 rating for air purifiers in Consumer Reports and high profile public relations coverage on national TV. Improved retail presence and sell-through by creating new packaging and merchandising solutions. Executed first-ever presence at International Home Show, the Housewares’ industry showcase, in only 60 days.
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Director - Marketing & BrandingSharkninja Jun 2010 - Oct 2011Newton, MaActed as the champion of the consumer and provided marketing direction in a rapidly growing $700MM consumer products company. Created and implemented brand-building initiatives for popular Shark and Ninja brands. Marshalled internal and external resources to support four business segments – steam mops, vacuums, garment care products, and small kitchen appliances – with differing business and communications goals. Motivated and aligned cross-functional team to create, execute, and deliver new products. -
Vice President - Marketing; Managing Director Infant & Toddler FeedingLearning Curve Brands Inc. 2008 - 2010Oak Brook, Il & Stoughton, MaManaged profitable and growing Juvenile Products business segment for a $500MM consumer products company focused on parenting solutions from Prenatal through Pre-School. Provided marketing leadership for Children’s Publishing as well as non-licensed Branded Toys. Shared marketing and product development expertise as a consultant before being hired as part of the management team.
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Vp - Marketing & Product DevelopmentWilton Products Inc.; Copco, A Division Of Wilton Industries 2006 - 2007Woodridge, IlLed all product development, design, branding, merchandising, and marketing for a premier housewares company. Provided vision, insight, and leadership to build the Copco brand as well as prominent “Chef brands” including Mario Batali, Robert Irvine, and Rick Bayless. Captured and translated fashion and lifestyle trends into an extensive assortment of new products. -
Vp - Marketing & Product DevelopmentAnchor Hocking & Wearever 2004 - 2006Lancaster, OhDirected marketing and product development for a $320MM consumer products company, comprised of two brand divisions -- Anchor Hocking and WearEver. Set strategy for glassware, cookware, and bakeware brands in Retail, Foodservice, & Commercial markets. Served on executive team charged with returning the company to its full sales and profit potential. Led a 35-person department and engaged additional outside marketing resources as needed. -
Director - Marketing & CommunicationsRoyal Appliance Mfg. Co., Dirt Devil 1996 - 2003Glenwillow, OhTranslated Dirt Devil brand and product messages into sales growth, achieving sales records in three consecutive years and strengthening Dirt Devil’s position as the most popular/most purchased floorcare brand in the U.S. and Canada. Managed and maximized impact of $25 million annual marketing budgets. Developed and executed fully integrated marketing plans including TV, print, and radio advertising; internet programs and web sites; promotions; trade shows; retail merchandising; direct marketing; and public relations. Conducted consumer research, analyzed business results, and managed investor relations. Launched the TeleZapper, the first product to be introduced by the Privacy Technologies subsidiary.
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Account SupervisorLeo Burnett Advertising 1989 - 1996Chicago, IlHelped build and evolve some of America’s most well-known, loved and trusted brands while gaining unparalleled expertise in strategy development, media, and commercial/print production. Identified gaps/market opportunities, developed new product concepts/menu items, executed test markets, and launched new products for McDonald’s as well as for The Pillsbury Company. Made McDonald's synonymous with racing in the mid-1990s through high profile Motorsports sponsorships. Implemented McDonald’s presence plans for World Cup USA ’94 and the Michael Jordan Celebrity Golf Classic. Wrote marketing plans for Pillsbury that leveraged the popular brand icon, The Pillsbury Doughboy. Introduced a campaign for Fruit of the Loom designed to enhance perceptions of the brand.
Deborah Holtkamp Skills
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Frequently Asked Questions about Deborah Holtkamp
What company does Deborah Holtkamp work for?
Deborah Holtkamp works for 1522 On The Lake Condominium Association, Inc.
What is Deborah Holtkamp's role at the current company?
Deborah Holtkamp's current role is President - Board of Directors.
What is Deborah Holtkamp's email address?
Deborah Holtkamp's email address is de****@****ail.com
What is Deborah Holtkamp's direct phone number?
Deborah Holtkamp's direct phone number is +174043*****
What schools did Deborah Holtkamp attend?
Deborah Holtkamp attended Gies College Of Business - University Of Illinois Urbana-Champaign, University Of Illinois Urbana-Champaign, University Of Wisconsin-Stevens Point.
What are some of Deborah Holtkamp's interests?
Deborah Holtkamp has interest in Interior Design, Motorcycles, Theatre, Auto Racing, Music, Travel.
What skills is Deborah Holtkamp known for?
Deborah Holtkamp has skills like Strategy, Cross Functional Team Leadership, Customer Insight, Product Development, Brand Management, Consumer Products, Direct Marketing, Marketing, Marketing Research, Marketing Communications, Start Ups, Product Marketing.
Who are Deborah Holtkamp's colleagues?
Deborah Holtkamp's colleagues are Marc Farias, Francisco Contreras, Iesha Smith, Alex Bonilla, George A. Rutkowski, Michael Malaker, Eboni Smith.
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