Writing engaging content for a variety of audiences that is consistent with brand guidelines. Planning and executing Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimize performance. In addition, maintaining brand presence on third party sites, keeping all messaging current.Planning and coordinating webinars / webcasts to promote and engage prospectsKeeping up to date with the latest trends and best practices in online marketing and measurement. Responding to online inquirers and perform lead nurturing.Collaborating with designers to improve user experience.Measure performance of digital marketing efforts using a variety of Web analytics tools (e.g. Google Adwords, Google Trends, Google Analytics)Using tools like screaming frog, trello, hootsuite for managing the company’s social media presence and following SEO fundamentalsDriving marketing campaigns in Microsoft Dynamics-CRM softwareAcquire insight in online marketing trends and keep strategies up-to-dateMaintain partnerships with media agencies and vendors

Maintaining available marketing budgets.Media planning for effective use of marketing budgets.Understanding regional marketing requirements and developments with the help of Monthly marketing reports (MIS) & Monthly Market Tracker.Conducting marketing activities for sales lead generation.Develop marketing collaterals, advertisements.Managing Free of Cost (FOC) Sites, manage visual merchandizing activities and PR releases to help organizations achieve its market share targets.Ensure success of various Trade partner meets, new product launches, Press meets.Assigning targets to the sales team.Creating new leads and converting them to customers.Ensuring effective and timely deployment of POS/ POP materials to the target markets to help organization achieve its goals.