Brand Strategy•Lead deep dive stakeholder interviews to gather brand insights, flesh out challenges, agree and identify goals that tie to client business objectives to deliver desired business results•Conduct in-depth reviews of what sets clients apart to determine how to successfully distinguish them from their competition •Social listening to derive insights from other related social channels to garner more color and context•Development of brand architecture: brand key, brand positioning, brand promise, brand platform, brand point of difference and brand values•Direct execution of brand book based on collaboration with client, leading to the development of the creative brief and all marketing communications Brand Planning + Creative Execution•Lead account and creative team brainstorms alongside Chief Creative Officer to develop marketing plans and campaigns based on brand strategy•Directly involved in the development and presentation of all creative to clients with a focus on over-servicing and overdelivering on goals•Creative tactics include: packaging, print, social, web, digital advertising, video, broadcast, out-of-home, experiential, and C-suite presentations•Manage agency partners and oversee plans, client budgets and timelines to ensure seamless execution •Lead account, administrative, and creative teams while leveraging experience levels within the team and focusing on collaboration and effectiveness •Lead, mentor and develop direct-reports to ensure individual and organizational goals and objectives are successfully met while building on skills and experiences to allow for career growth •Serve as point person for development and negotiation of all client contracts including new clients and renewals •Vet prospective new clients and prepare customized RFPs in accordance with prospective client requirements •Continually network to establish and build relationships with prospective clients’ key stakeholders

•Directly involved in the development and presentation of all creative to clients with a focus on over-servicing and overdelivering on goals•Creative tactics included: packaging, print, social, web, digital advertising, video, broadcast, out-of-home, experiential, and C-suite presentations•Ensured client timelines were executed on time and on budget •Leader of Account Team to ensure all clients were being serviced properly and led the collaboration with Creative Team •Mentored and developed direct-reports to ensure individual and client goals and objectives were successfully met •Led preparation of customized RFPs