Community Relations and Programme Administration- In charge of devising and designing social and design programmes for HKDC while taking lead in partnership and sponsorship developmentProgramme & Content Development- Developed, researched, and executed exhibitions and community based programmes to promote good design to the corporates and general public- Undertaken effective management for event operations, budgetary control & assessment of outcomes to meet funding requirements- Liaised and coordinated with curators and designers on exhibition content development and exhibition publicationsMarketing & Customer Experience Development- Implemented digital marketing and promotion plans and strategies for the HKDC exhibitions programmes- Sourced and suggested quality design-related products from local and overseas for the newly established non profit design platform

Marketing & Content Strategy- In charge of content development strategy for China, Taiwan and Hong Kong markets, as well as analyze SEO strategy and social media trends, including Facebook, Instagram, YouTube, Twitter, WeChat and WeiboClient Relations, Partnership and Sponsorship- Maintained good customer relationships with art fair and art institution from China, Taiwan and Hong Kong like UBS and Art Basels- Generated new leads by initiating collaborationsEvent Management- Supervised large-scale events operations and budgeted each project

Branding, Exhibition & Programme Development- Developed HKJC branded exhibitions and education programmes- Conducted researches and designed guided tours and programmes for community partners- Developed the collection by conducting research and acquiring new items from collectors- Supported branding and operational projects of the museum, including drafting ATL and BTL materials, gallery improvement and museum souvenir development

Programme Development & Digital Marketing Execution- Developed arts and cultural programmes with researchers and designers- Collaborated and designed CSR programmes and events for Hang Lung Properties, Sino Group and New World Development Company- Edited contents & visual graphics of press releases & social media entries- Monitored product performance on different e-commerce platforms- Optimized SEO performance by monitoring keywords and content trends