Deborah Ledbetter

Deborah Ledbetter Email and Phone Number

Senior Vice President, Marketing Analytics at Truist @ Truist
charlotte, north carolina, united states
Deborah Ledbetter's Location
Atlanta, Georgia, United States, United States
About Deborah Ledbetter

Accomplished marketing analytics professional with extensive experience in the financial services industry. High-performing, critical-thinker with a reputation for providing results-driven insights that increase the value of marketing.

Deborah Ledbetter's Current Company Details
Truist

Truist

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Senior Vice President, Marketing Analytics at Truist
charlotte, north carolina, united states
Website:
truist.com
Employees:
8972
Deborah Ledbetter Work Experience Details
  • Truist
    Marketing Descriptive Analytics Lead Data Scientist, Senior Vice President
    Truist Nov 2018 - Present
    Greater Atlanta Area
    Lead a team of decision/data scientists and analysts to provide descriptive analytic insights for consumer, digital and wholesale (B2B) clients. Team assesses the effectiveness of marketing campaigns and provides insights into client behavior, preferences and trends.
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  • Suntrust
    Marketing Research And Insights Senior Consultant, First Vice President
    Suntrust Mar 2016 - Nov 2018
    Greater Atlanta Area
    Provided analytic support to successfully execute digital real time marketing offers to clients. Managed client segmentation strategy that informs how digital marketing offers are delivered. Developed ongoing digital marketing offer performance and utilized analytics to optimize results.
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  • Suntrust Bank
    Marketing Manager, First Vice President
    Suntrust Bank Jan 2009 - Mar 2016
    Greater Atlanta Area
    Managed large, complex analytic projects with successful conclusions. Served as consultant and data expert for segment benchmark analysis, branch efficiency study and attitudinal segmentation development.
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  • Suntrust
    Marketing Manager, Vice President
    Suntrust Aug 2000 - Dec 2008
    Greater Atlanta Area
    Managed the tracking, analysis and fulfillment of marketing sales campaigns, promotions and programs.
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  • Bank One
    Sales Performance Manager
    Bank One 1997 - 2000
  • Bank One
    Marketing Manager
    Bank One 1989 - 1997

Deborah Ledbetter Education Details

Frequently Asked Questions about Deborah Ledbetter

What company does Deborah Ledbetter work for?

Deborah Ledbetter works for Truist

What is Deborah Ledbetter's role at the current company?

Deborah Ledbetter's current role is Senior Vice President, Marketing Analytics at Truist.

What schools did Deborah Ledbetter attend?

Deborah Ledbetter attended University Of Cincinnati Carl H. Lindner College Of Business.

Who are Deborah Ledbetter's colleagues?

Deborah Ledbetter's colleagues are Marlon Campbell, Brian Roberts, Stephanie Leonard, Alexia Lutz, Danielle Jordan, Andrew Empey, Bea Clemant.

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