Deborah M. Email & Phone Number

Olympia, Wa, Us

- Identify opportunities for automation of new and existing content and develop strategies for implementation in collaboration with digital, data and automation specialists.- Concept and execute email journeys that correspond to digital application, onboarding and product experiences.- Collaborate with stakeholders across disparate data sources to segment audiences and develop targeted, relevant, personalized messaging.- Measure impact of content and optimize messaging strategy to maximize performance.

Olympia, Wa, Us

- Created and reviewed UX content in collaboration with member experience teams.- Managed up to five content writers and editors and established roles and responsibilities.- Led organizational content strategy based on business goals and objectives.- Developed and executed multichannel marketing content strategies across paid and organic digital platforms for high-visibility marketing campaigns.- Worked across departments to build relationships, understand business needs, collaborate, and develop content initiatives that could support business objectives.- Captured and reviewed performance data for content iteration and improvement.

Chandler, Arizona, Us

- Served as lead editor to assess content and messaging for brand alignment, accuracy, clarity, and consistency.- Mentored junior team members on content development and editorial standards.- Led development of thought leadership assets to support campaign motions.- Worked with cross-functional teams to conduct interviews with subject-matter experts to develop thought leadership content.- Collaborated with demand generation and digital teams to create, promote, and optimize content.- Enhanced marketing campaigns and communications effectiveness by conducting comprehensive reviews of data analytics, modifying strategies, and implementing best practices.- Crafted client stories to showcase the innovative work Insight was doing with clients.

Scottsdale, Arizona, Us

- Developed targeted content across a wide variety of media and project types.- Served as project lead as necessary, guiding designers, content developers, and production staff to ensure projects met strategic objectives and quality expectations.- Researched necessary information for project development and creation.- Proofed and edited content to meet brand guidelines on voice, tone, and style.- Collaborated with marketing, product, and sales managers to develop strategic communications to drive brand awareness and key selling initiatives for state and national campaigns.- Developed print and digital content to support marketing campaigns and on-site events, including ads, emails, posters, infographics, landing pages, social media messages, and web articles.

Phoenix, Az, Us

- Led a team of 10 content creators, allocated projects, set deadlines, provided constructive feedback, and assessed performance to increase productivity.- Wrote and edited content for social media posts, marketing emails, and convention website pages.- Delivered seamless, cohesive messaging across multiple communication channels in coordination with peers and staff across departments.

Tempe, Az, Us

- Interviewed owners of small to medium businesses to craft compelling messaging for their business websites.- Developed website build strategies to showcase client businesses through strategic placement of images, videos, SEO keyword-enriched web copy, and call-to-action buttons.- Collaborated with a team of web and graphic designers to execute website build strategies and delight clients.- Trained and onboarded content writing team new hires and provided support and peer reviews as needed.

- Examined the latest scientific research, with special emphasis on neuroscience and neurodegenerative disorders.- Interview industry-leading scientists, researchers, and subject matter experts.- Wrote articles analyzing the impact or implications of scientific research in a format accessible to lay audiences.- Contributed enterprise reporting on Huntington’s disease research and experiences of families directly impacted by the disease.

Tempe, Az, Us

- Wrote news stories for a daily university campus newspaper, including multiple front-page, featured articles.- Interviewed Arizona State University faculty, staff, students, and subject matter experts.- Researched story topics and events for supporting facts and accuracy.

Phoenix, Az, Us

- Wrote news articles for daily online publication, including local police coverage, traffic updates and weather reports.- Selected and published relevant incoming news wire stories from the Associated Press and other news outlets. - Worked with local law enforcement officials to maintain up-to-date police-beat coverage. - Photographed, captioned, and published online slideshow featuring Phoenix Zoo Veterinarians and their patients.

- Wrote news and feature stories for an award-winning, weekly community college campus newspaper.- Conducted in-depth research and interviewed faculty, staff, and students for story and event coverage.- Worked collaboratively with peers and editors on newspaper editorial processes, layout, design, and distribution.- Contributed photography and writing for featured centerfold article on campus visitation from Tibetan Buddhist monks living in exile.