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Deborah Maxwell Email & Phone Number

Global Award Winning Media Marketing Communication Strategist & Planner
Location: San ĠIljan, Saint Julian's, Malta 14 work roles 8 schools
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Global Award Winning Media Marketing Communication Strategist & Planner
Location
San ĠIljan, Saint Julian's, Malta

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Deborah Maxwell is listed as Global Award Winning Media Marketing Communication Strategist & Planner based in San ĠIljan, Saint Julian's, Malta. AeroLeads shows a matched LinkedIn profile for Deborah Maxwell.

Deborah Maxwell previously worked as Sales Associate at Pvh Corp. and ESG Consultant for OMD WeCA at Mediareach Omd. Deborah Maxwell holds Master Of Business Administration - Mba, Marketing Management from Gbs Malta.

Profile bio

About Deborah Maxwell

I am a high performing Global Award-winning media marketing strategist who helps brands play a meaningful role in the lives of their consumers by identifying which media platforms are best for advertising my client’s brand or product.In the course of my career, I have managed global and local brands in the FMCG (Food and Beverage, Homecare, Personal Care, Beauty) and Telecommunication sector. Brands I have worked with include Colgate, Pocari Sweat, ECMS (9mobile), Kellogg's, Indomie Noodles etc. I combine factual analysis from research agencies like Kantar, Nielsen, Ipsos, market intelligence and industry tools to develop appropriate strategies to ensure campaigns reach the target audiences as effectively on my client’s accounts.I have also developed several successful marketing campaigns which has grown most the brands I managed from market entrants to category leaders within a short span. These successes have been recognized with numerous awards and most notably includes international accolades some of which were the very 1st from Africa with the most recent being the 2023 Lights-Off ESG award. Other awards won include Festival of Media Global Awards, WARC Awards for Effectiveness Global 2023, Pitcher for Good Award in 2022, Lights 2022 etc.Additionally, I have taken courses in Environmental Awareness and EIA which has fostered my passion for ESG. I took up a voluntary role as a Development Knowledge Facilitator for the SDGs for a year at a local community in Nigeria where I educated secondary school children on the SDGs and how to work towards aiding in the achievement of the SDGs.When not working, I enjoy seeing movies, playing games such as scrabble or watching football.​

14 roles · 13 years

Deborah Maxwell work experience

A career timeline built from the work history available for this profile.

Sales Associate

Roermond, Limburg, Netherlands

• Streamlined the picking process, ensuring faster and more accurate outbound shipments.• Coordinated with team members to improve workflow, resulting in a significant reduction in order processing times.• Utilized warehouse management systems to track and manage outbound orders, maintaining high accuracy rates.• Part of a high-performing team responsible for replenishing an average of 5,000 units daily.• Monitored stock levels and performed timely restocking to ensure product availability.• Collaborated with team members to enhance replenishment efficiency and accuracy.• Maintained detailed records of inventory movements and adjustments.• Ensured the warehouse remained clean, organized, and in compliance with safety regulations.• Assisted in training new staff on warehouse procedures and best practices.

Mar 2024 - Sep 2024

Esg Consultant For Omd Weca

I was the ESG Consultant for OMD West and Central Africa.As the 2023 winner of the ESG Lights-off Award, I worked alongside champions in Nigeria and Ghana to ensure OMD WeCa aims towards building a sustainable office by inculcating practices that are promote ESG.

Oct 2023 - Dec 2023

Executive, Strategy And Planning

• Designed and delivered comprehensive training sessions for new hires, focusing on the onboarding process and company policies.• Facilitated onboarding processes for clients, ensuring a seamless and informative experience, familiarizing them with company processes, services, and resources.• Contributed to a team pitch for a telecommunications brand, demonstrating teamwork, strategic planning, and effective communication.• Analyzed insights and market trends from Brand Health Tracker reports by Nielsen & Kantar to optimize media plans and go-to marketing strategies, ensuring alignment with business objectives.• Collaborated with Team Leads to identify training needs, assess performance gaps, and tailor programs accordingly.• Conducted regular training sessions, workshops, and assessments to evaluate employee competence and identify areas of improvement.• Delivered training on various topics, including communication skills and client service management.• Fostered connections with employees across functions to gain insights into their needs and ensure a customer-centric approach permeates every aspect of our work.• Conducted internal training, facilitated team development sessions, and provided one-on-one coaching to members of staff.• Developed and executed comprehensive communication campaigns across internal channels (Teams, SharePoint, Outlook) to enhance awareness of ongoing projects, ensuring comprehensive stakeholder engagement.• Established and fostered relationships with Business Unit Directors, Brand Managers, and Media Marketing Managers, contributing to the development of strategies for brand growth.Primary Clients: EMTS - 9mobile, Colgate, Pocari Sweat, Hypo Toilet Cleaner, Hypo Bleach, Lush Hair, Minimie Noodles, Minimie Chinchin, Rite Foods Limited.Secondary Clients: Kellogg’s, Indomie, Munch IT, Power Oil.

Apr 2023 - Nov 2023

Assistant Executive Media Strategist And Planner

• Managed client service operations and cultivated robust collaboration with cross-functional teams to establish a cohesive approach and maintain consistent brand messaging. • Maintained a remarkable 21% growth rate for a brand despite a challenging category decline of 2%, showcasing resilience and strategic adaptability.• Achieved a remarkable brand awareness level of 92%, emphasizing the success of media strategies in enhancing brand recognition and recall.• Played a pivotal role in transforming brands into a category leaders, capturing a substantial 36% and 87% market share in a saturated market.• Implemented campaigns that led to a significant increase in brand disposition, reaching an impressive 30%, indicating positive consumer perceptions and attitudes.Awards: Pitchers Award for Good 2022, OMD Lights Award 2022

Apr 2022 - Mar 2023

Research Assistant - Media Planning And Strategy

Lagos, Nigeria

• Analyzed insights and market trends from Brand Health Tracker reports by Nielsen & Kantar to optimize media plans and go-to marketing strategies, ensuring alignment with business objectives.• Conducted market research using sources like GWI, Euromonitor International, Statista, Hootsuite/Meltwater etc. to identify trends, customer preferences, and competitive positioning.• Provided insights on which marketing channels (digital, social media, traditional) are most effective for reaching the target audience.• Led the editorial direction for external newsletters, capturing media scene information, brand campaign activities, competitive analysis, and upcoming opportunities to improve market share.Awards: MMG Awards 2021, ADVAN CSR Marketing Campaign of the year 2021, Brand of the Year 2021

Apr 2021 - Mar 2022

Office Administrator

Leeds, England, United Kingdom

• Replying client front service management, dealing with customer enquiries and providing first level assistance alongside interfacing with functional team members.• Managing the job application process for applicants that were advertised on job websites like Indeed, FindaJob.gov.uk.• Ensuring statistics are collected and collated as required using information technology where necessary.• Assisting in the administration of recruitment and selection procedure and maintaining staff record in liaison with the Senior Administrator. • Maintaining Central Office equipment, stationery and PPE’s in accordance with budgetary provision. • Maintaining confidentiality on staff record and clients obtained from Criminal Justice Secure Email (CJSM) platform. • Liaising with other departments within the organisation and relevant external agencies.

Nov 2020 - Jan 2021

Founder

Debbrah Maxwell'S Blog (Www.Debbrahmaxwell.Wordpress.Com)

Lagos, Nigeria

• Authored and published engaging content focused on lifestyle enhancement, personal development, and motivational insights.• Managed the content calendar, producing blog posts, articles, and multimedia content that contributed to a 25% growth in website traffic.• Utilized various communication channels, including social media platforms, newsletters, and collaborations, to extend the blog's reach• Generated an impressive total of 12,476 views, showcasing the widespread reach and appeal of the content.• Attracted 7,228 visitors globally, highlighting a substantial and diverse audience base.• Authored and published 137 high-quality posts, demonstrating consistency and dedication to content creation.• Garnered 702 comments, indicating active audience engagement and a thriving community around the content

Jun 2016 - Jan 2021

Secretary Of Leeds Student Chapter

Seg

Leeds, United Kingdom

• Efficiently managed administrative tasks, including meeting minutes, event coordination, and communication with society members.• Recorded minutes of club meetings, ensuring accurate documentation of discussions, decisions, and action items.•. Collaborated with executive committee members to plan and execute geophysics-related events, workshops, and seminars.• Maintained organized records of society activities, ensuring accessibility for future reference and reporting.• Facilitated communication between society members and serve as a point of contact for inquiries and information dissemination.• Collaborated with the treasurer to track and report financial transactions, ensuring transparency.

Oct 2019 - Nov 2020

Voluntary Physics Teacher

Reagan Memorial Baptist Girls’ Secondary School

Lagos, Nigeria

• Taught and mentored a diverse group of over 15 first-year science students in senior secondary school.• Developed and implemented captivating lesson plans, delivering lectures, and conducting hands-on demonstrations to enhance students' comprehension of physics concepts.• Administered assessments to gauge students' understanding, providing constructive feedback to support their improvement and success.• Coordinated and participated in parent-teacher meetings to discuss students' academic progress and address any concerns collaboratively.• Guided a student in pursuing her passion within the STEM field by sharing personal experiences, insights, and knowledge, showcasing the potential and opportunities in STEM-related careers.• Communicated with a student's parent to address concerns regarding their child's aspiration for a career in engineering.

May 2019 - Aug 2019

Graduate Teaching Assistant

• Contributed to the development of appropriate teaching materials to ensure content and methods of delivery meet learning objectives.• Led laboratory sessions and provided hands-on guidance to students when applicable.• Assisted in classroom management by monitoring student behavior during lectures by addressing disruptions as well as helping manage attendance records.• Participated in the assessment process and provide effective, timely and appropriate feedback to students to support their learning.• Provided support to undergraduates and post-graduate students by managing communication with the Head of the Physics Department.• Drafted marking schemes for assignments given to the students, marked examination scripts, and segmented the results of courses in the department of over 200 undergraduate students.• Supported the invigilation and coordination of undergraduate and postgraduate students’ examinations.• Aided in the preparation of the department for accreditation by the National Universities Commission, Nigeria.• Supported the invigilation and coordination of undergraduate and postgraduate students’ examinations. • Aided in the preparation of the department for accreditation by the National Universities Commission, Nigeria.

Nov 2017 - Nov 2018

Intern At Seismic Data Processing Center

Bgp

Portharcourt

• Learned the basics of seismic acquisition and seismic data processing.• Processed an old 2D line sample data set using ProMAX.

May 2016 - Oct 2016

Microsoft Student Partner

Ondo, Nigeria

2014 - 2016 ~2 yrs

Digital Communication Specialist Intern

Maryland, Nigeria

• Verified the appropriate placement of communication assets within blogs or social media platforms, ensuring visibility without disrupting user experience.• Gather feedback from colleagues and stakeholders to obtain diverse perspectives on the visual appeal and effectiveness of communication materials.• Created content for the annual organization-published book, "mediafacts Book 2015," by compiling information from sources such as Alexa and the Central Bank of Nigeria to identify and target pertinent social media demographics.

Jul 2015 - Aug 2015

Customer Care Service Intern

Lagos, Nigeria

• Achieved a 20% reduction in customer query resolution time by implementing streamlined processes and efficient communication strategies across various channels, including email and phone.• Recognized for providing consistently accurate and comprehensive information about the bank's services, contributing to a 15% increase in customer satisfaction ratings.•. Successfully fostered long-term relationships with clients, resulting in a 25% increase in customer retention through effective communication and regular follow-ups.•. Advised and assisted numerous customers in the seamless opening of accounts and executing transactions, contributing to a 30% improvement in the efficiency of account management processes.• Led the resolution of ATM dispense error issues, resulting in a 15% decrease in such incidents, enhancing customer trust in the bank's services.• Demonstrated exceptional problem-solving skills in resolving common customer issues related to debit cards, credit loans, and savings accounts, achieving a 25% reduction in the number of escalated concerns.•. Successfully managed and resolved customer complaints in accordance with internal procedures, leading to a 15% improvement in overall customer satisfaction and a 10% decrease in unresolved complaints.•. Implemented an efficient record-keeping system for foreign transactions through Western Union, contributing to improved data accuracy and timely reporting.• Provided valuable administrative support by implementing a streamlined process for generating photocopies of essential forms, enhancing overall departmental efficiency by 20%.

Jul 2014 - Aug 2014
8 education records

Deborah Maxwell education

Master Of Business Administration - Mba, Marketing Management

Master Of Science - Ms, Exploration Geophysics

Activities and Societies: Secretary - Society of Exploration Geophysicists; University of Leeds Student Chapter Student Member - London.

Bachelor’S Degree, Applied Geophysics, First Class

Elizade University

Activities and Societies: Experiential LearningI graduated as the best in Applied Geophysics Department and Most Disciplined Female Student.

Pre-Degree

This was an intensive teaching programme designed towards preparing young secondary school leavers for university.

O'Level Certificate, Sciences, 5 Distinctions 4 Credits

Reagan Memorial Baptist Girls Secondary School

Activities and Societies: Jet Club, Health and Life Planning Club, French ClubGraduated as best Physics student 2011/2012 set. I was.

General Studies, Excellent

Word Of Power Nursery And Primary School

Activities and Societies: Debate Team, Mathematics Team, Dance Club, Bible ClubGraduated as the best in Science and Mathematics and Well.

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What is Deborah Maxwell's role at their current company?

Deborah Maxwell is listed as Global Award Winning Media Marketing Communication Strategist & Planner.

Where is Deborah Maxwell based?

Deborah Maxwell is based in San ĠIljan, Saint Julian's, Malta.

What companies has Deborah Maxwell worked for?

Deborah Maxwell has worked for Pvh Corp., Mediareach Omd, Turning Lives Around, Debbrah Maxwell'S Blog (Www.Debbrahmaxwell.Wordpress.Com), and Seg.

How can I contact Deborah Maxwell?

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What schools did Deborah Maxwell attend?

Deborah Maxwell holds Master Of Business Administration - Mba, Marketing Management from Gbs Malta.

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