Deborah Mcavoy Email and Phone Number
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Marketing executive with 20 years’ experience including B2B and B2C strategy directing related promotional activity in diverse industries including design & manufacturing of lighting, healthcare technology, retail category leaders and supply vendors. Proven track record in core functional areas including creative direction and editorial content development, strategic plan development, brand positioning, market research, targeted consumer communications, lead generation, digital marketing strategies, media planning and negotiation and face to face/trade show management.Dynamic leadership qualities demonstrated through team building, project management (cross-functional and individual) and tactical program execution. Skilled in budget preparation and management with analytical approach to evaluating program impact. Quickly adapts to changing environment of organization needs due to business demands and emerging products. Excels with organizational management and process flow.
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Director Of MarketingCapitol Lighting Nov 2017 - PresentBoca Raton, Fl, UsDirects team to deploy marketing strategy across digital and traditional platforms to deliver performance results in showroom traffic and desirable ecomm sessions optimized for conversion. Development of campaigns across principles for prospecting and retargeting in paid search, social media, programmatic and suite of digital mediums; along with existing customer communication including email marketing, behavioral suites, segmentation as well as SMS to drive continued performance from existing clients. Customer base includes consumer, residential trade and prolific hospitality/commercial trade customers. Work with design community to influence trade and procurement campaigns in exchange for asset availability along with paid engagements. Creative direction and media management through staff and agencies for integrated communication and visualization. Establishes and reports on all budget activities including ROI analysis and impact.
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CmoDm Marketing Services Dec 2016 - PresentMarketing professional providing leadership and program development with a customer centric approach. Key focus on strategic positioning, targeted branding alignment and campaign implementation plan. Client consultation services in digital and traditional marketing element including social media management, lead development and sales engagement.
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Director Of MarketingLouis Poulsen Jan 2015 - Dec 2016København K, Capital Region, DkCultivated marketing programs for iconic Danish design lighting manufacturer for the US market. Developed campaigns to launch, promote and sustain product sales to the architectural design trade; and emerging residential target. Generated editorial and technical product specification content requiring US market conversion for all elements including brochures, catalogs, sales presentation materials and product samples. Responsible for US content and distribution of digital marketing efforts including email and CRM, social media, press releases and promotional agent support. Directed multi-year tradeshow programs and "in market" activities including a 5 city road show tour with product installation, designers and overall event management. Opened and operationalized first US showroom. Directed staff of Showroom Assistant and Product Marketing Specialist. -
OwnerDm Marketing Sevices Jan 2014 - Jan 2015Providing consultative services to organizations seeking strategic marketing assistance for high impact branding and promotion. Creating lead generating results through social media, public relations and targeted email campaigns uniquely suited to clients needs. Experienced in B2B & B2C campaign development from product/offer analysis through execution of marketing plan. Needs assessment for creative and media resources as well as budget preparation.
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Director Of MarketingSentry Data Systems May 2012 - Jan 2014Implemented marketing programs for privately owned healthcare intelligence technology company providing pharmacy compliance solutions to a national base of healthcare entities participating in a Federal government drug discount price program. Key factors for marketing tactics included managing content specific to the ever-changing legislative environment and product technology deliverables required to address eligibility requirements. Rebranded company voice and led internal team and agencies in all plan development and execution of creative design, content and campaign deliverables. Developed and managed budget and department finances, procurement of solutions, collateral, web, trade show and lead generation activities. Transitioned to focus on sponsorships and trade show enhancements in August 2013.
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Manager Of MarketingSentry Data Systems Oct 2011 - May 2012Oversight of healthcare technology company brand awareness and strategic marketing campaigns. Lead all aspects of company communication platforms including industry awareness through web, tradeshow and lead generation programs, as well as public relations.
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Sales Operations ManagerSentry Data Systems Feb 2011 - Sep 2011Managed sales operations process for healthcare technology software product including sales forecasting, pipeline analysis, contracting process and financial reconciliation.
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OwnerDm Marketing Services Jan 2004 - Dec 2010Provide marketing consultative services and project management for clients including research, analysis, strategic direction, creative services, copywriting and proofreading. Guide clients from the development of campaigns through the execution of collateral material, web content, package design, logo evaluation, etc. Coordinate projects with additional vendors for production of marketing elements.
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Director Of MarketingSports Authority Aug 1999 - Dec 2003Englewood, Co, UsManaged and directed a team of 13 associates and area managers to plan and execute all brand communications including the production, media, marketing, research, analysis and marketing financial reporting for the corporation. Total budget responsibility of $50 million gross for national marketing program covering 50 markets and 200+ stores. Directed the activities and coordination of multiple agencies utilized for brand creative, media placement, database, direct marketing and print production. Responsible for brand management and consistency in marketing communications in the form of radio, TV, newspaper ROP and Inserts, magazine, direct mail pieces and voicemail campaigns and alternative forms of marketing. Reported to Sr. Vice President of Advertising & Marketing. -
Director Of MediaSports Authority Apr 1999 - Aug 1999Englewood, Co, UsResponsible for the selection and program implementation of all media, direct marketing, brand positioning and department expense areas.
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Media ManagerSports Authority Oct 1996 - Apr 1999Englewood, Co, UsPerformed planning, negotiations and scheduling of all media formats used to build corporate marketing plan for U.S. and Canada stores.
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Media ManagerOffice Depot Oct 1990 - Oct 1996Boca Raton, Florida, UsManaged media selection, negotiation and placement for all markets that entailed a weekly print program, electronic, magazine, sports sponsorships, OOH and directory advertising. Negotiated and contracted printers and paper vendors for preprint supplement and catalog printing. Directed advertising agency activities for media and creative; and served as agency liaison for brand positioning.
Deborah Mcavoy Skills
Deborah Mcavoy Education Details
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University Of FloridaCollege Of Liberal Arts And Sciences
Frequently Asked Questions about Deborah Mcavoy
What company does Deborah Mcavoy work for?
Deborah Mcavoy works for Capitol Lighting
What is Deborah Mcavoy's role at the current company?
Deborah Mcavoy's current role is Director of Marketing at Capitol Lighting.
What is Deborah Mcavoy's email address?
Deborah Mcavoy's email address is jo****@****hoo.com
What is Deborah Mcavoy's direct phone number?
Deborah Mcavoy's direct phone number is +156125*****
What schools did Deborah Mcavoy attend?
Deborah Mcavoy attended University Of Florida.
What are some of Deborah Mcavoy's interests?
Deborah Mcavoy has interest in Kids, Children, Cooking, Electronics, Civil Rights And Social Action, Yoga, Live Music, Home Improvement, Environment, Education.
What skills is Deborah Mcavoy known for?
Deborah Mcavoy has skills like Marketing Strategy, Marketing, Integrated Marketing, Direct Marketing, Advertising, Leadership, Email Marketing, Account Management, Marketing Communications, Management, Lead Generation, Strategy.
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