Deborah Merlino Email & Phone Number

Fairfield County, Connecticut, United States

Creation of both print and digital assets with a focus on global brand strategy, point of sale, consumer engagement through social platforms and digital activation. Deep understanding of how to market products, leverage content for maximum efficiencies and also engage through the visual message for consumer engagement. Comfortable with hands on design, leading a team or helping to build a brand.Agency clients include: • African American Alliance (non profit)- Develop and design social content, annual report, assets to develop different target sectors within The Alliance. Design for annual regional meetings. for sectors of the organization with B2B content.• Meaningful Works, CA. - Design digital assets for Raley's Markets and One Markets, branding exploration and weekly email strategy campaign. Create compelling email designs for campaign and social assets for 99 Stores.• Regeneron NY. - Brochure design for sales associates• Milk Sono Advertising Agency / Norwalk, CT. - Build strategy and design full 360 campaign for Tequila client business pitch• Origin Studios / Salt Lake City, Utah - Create patterns for Sony Playstation merchandise• In Connected Marketing / Stamford, CT. - Design digital assets to support tactics for shopper marketing experience from web banners, in-store display, point of sale rebate activation campaigns and digital assets for retailer platforms, advertising campaigns.• Pandesco / New York, NY - Design icons for book and design digital assets for company website.• Conair Corporation / Stamford, CT - Design packaging for mirror and grooming products.• John Cinti Designs/Fairfield, CT.- Project manager and designer for business needs for brand identity including templates, logos and presentations.

Fairfield, Connecticut, United States

Rocky Hill, Connecticut, United States

Lead the creative team through digital development in a series of proprietary activation platforms for consumer redemption, sweepstakes and loyalty programs.- Establish day to day processes for successful outcomes in handling fast paced timelines. - Forecast creative bandwidth to allocate resources and support daily and projected work intake.- Build and mentor creative team for professional development to support company goals. - Maintain brand standards for client success through projects and presentation.- Collaborate to develop and build loyalty programs and promotion centers for client sell-in.- Maintain ADA compliance for brands with understanding of UX/UI development.

Planos Tx./ Stamford Ct.

I have been freelance support from concept to design for various clients - Keurig, Dr Pepper, Violife, Deutsch Family Wine and Spirits, Anheuser-Busch, Weber Grills, Becel and Sunmaid.

Fairfield, Connecticut, United States

Coordinate and schedule material samples to be sent to client for projectsManage day-to -day timelines with vendors and contractorsSearch for design options from lighting to finishesCreate material boards to present to client for final selectionCommunicate with client and contractors to stay on time and on budgetTravel to job sites with principal DesignerMaintain billing for ordered materials for all clients

Norwalk, Connecticut

• Hands-on creative ideation across all marketing platforms inclusive of advertising, branding, packaging, promotion, TV (video), digital and social media adhering to brand integrity, strategy and goals.• Spearheaded challenge of taking brand in different direction with successful lifestyle campaign. Increasing advertising investment by 50% in key countries boosting brand presence through outdoor and social platforms globally. • Oversaw launch and content creation of social platforms by creating a strategic mix of engaging story-telling content, animation and global targeting with local influencer program. Results included increase of followers on both Instagram and Facebook platforms.• Preserved authenticity of brand with campaigns by adhering to strict brand standards keeping integrity across all multi-layered channels with global partners that move consumers to action.• Vigorous development of Smartwatch segment with creation of branding, packaging, sales collateral, social content, DTC content, advertising and PR as full presentation sales package in 7 months to final launch.• Increased audience engagement on social platforms by cultivating animation techniques in-house to slash cost of using outside resources to enhance social content.• Led cross-department collaboration organizing projects, staying on budget for photo shoots in-house and seasonal campaign. Led team of social strategist, local photographers, videographers and in-house freelancers.• Authored engaging content for social and DTC website to grow brand visibility, drive sales on digital channels aligning with best practices to build impactful promotional landing pages and emails.•Increased retail sales by creating brand visibility in more impactful areas of the store during key holiday periods.• Supervised creation and production of printed materials in support of product awareness, brand identity and sales both B2B and B2C focus. Reducing cost of printed materials by 20%.

Norwalk, Connecticut

Pivotal role leading team in concept ideation and design execution across all stages of the creative process. Organizing priorities and allocating resources based on client requirements, deadlines, and budgets from concept to finish. Success as integral team member in new business pitches, process and presentations.Led art direction of lifestyle campaign and photo shoot for seasonal campaign and lookbook from concept to launch for client Nat Nast clothing. Led design and timeline milestone attainment for launch of Le Tigre website.Other clients include:Nat Nast, Le Tigre, StressEraser, Dream Catcher Retreats, Tanner & Haley Destination Clubs

Wilton, Connecticut

Credited with concept and design execution of multi-channel marketing promotions and collateral.Oversee production artist and retouchers to completion of project.In charge of managing and directing photoshoots and production associates.Client List: Heineken, Nestle Waters (national brands), Dove, Campbell’s and Caress

Norwalk, Westport, Greenwich, Darien, Danbury, And Wilton, Ct | New York, Ny

Creation of concept ideation and design from kickoff to completion including marketing strategies, cross-channel promotion, and product/packaging projects. Client List: Playtex Products, Westport, CT - Packaging, displays and promotional collateral for all corporate brands including Playtex Gloves, Banana Boat and Binaca.Dory Design, Norwalk, CT - Seasonal brochure for Maclaren StrollersTracy Locke Partnership, Wilton, CT - New Starbucks products, Pepsi International and Mountain DewDaymon Worldwide, Greenwich, CT - Brand development and promotional execution for Point of Sale for CPG private food labels including Hispanic markets Colangelo, Darien, CT - Point of Sale collateral for Smirnoff, Guinness, and KraftEthan Allen, Danbury, CT - Corporate branding and marketing materials for Ethan Allen Furniture and Ethan Allen InnAlcone, Darien CT - McCormick SpicesSeeSaw, New York, NY - Hispanic Yellow Pages marketing materials and style guideByte Interactive, Norwalk, CT - Online design for Nestle Waters Home Delivery and product web page

Westport, Connecticut

Credited with concept creation of innovative buzz campaigns for special product launches, generating collateral for supporting events and PR campaigns.Client List: Chrysler, Jeep, HBO

Designed from concept to production: seasonal look books, merchandising guides, brand standard guidelines, special invites for fashion shows. Lead designer for licensed products to uphold brand standards, including packaging. Involved in final selects of images for seasonal look book. Training of new hires and freelancers.

Associate Of Arts (A.A.), Graphic Design & Communication

Graphic Design, Marketing and Communication

Bachelor Of Arts - Ba, Communication New Media-Concentration In Social Media

Graphic Design

Graphic Design and Brand Identity