Top marketing agency voted "Best of Kenosha" 5 years running, Dooley is a boutique agency that flourishes with intimate client relationships. The Dooley team is comprised of certified experts by Google, and creatives with extensive knowledge in digital strategy, communication, and print/digital design.Top responsibilities include:• Brand strategy to improve market perception• SEO, SEM, digital advertising• Website development• Project management• Client budget… Show more Top marketing agency voted "Best of Kenosha" 5 years running, Dooley is a boutique agency that flourishes with intimate client relationships. The Dooley team is comprised of certified experts by Google, and creatives with extensive knowledge in digital strategy, communication, and print/digital design.Top responsibilities include:• Brand strategy to improve market perception• SEO, SEM, digital advertising• Website development• Project management• Client budget management• Creative ideation• Creative execution• Client account management Show less

TCGRx is a B2B provider of technology-driven pharmacy automation and work flow solutions for long-term care, retail, central fill,nutraceutical and hospital settings.• Annual budget responsibility of $2MM+• Project management for 70+ projects at a time being facilitated both in-house and with a design agency• CRM system administration – build pipeline reports and perform analyzation for customer segmentation to 5+ markets• Proven track record of positioning, planning… Show more TCGRx is a B2B provider of technology-driven pharmacy automation and work flow solutions for long-term care, retail, central fill,nutraceutical and hospital settings.• Annual budget responsibility of $2MM+• Project management for 70+ projects at a time being facilitated both in-house and with a design agency• CRM system administration – build pipeline reports and perform analyzation for customer segmentation to 5+ markets• Proven track record of positioning, planning, supporting and executing product launches – execute digital surveys to obtain marketresearch to help product managers write key requirements for engineering execution, develop hardware/software branding,marketing strategy, go-to-market execution, identifying all supporting materials required for impactful launch• Influenced cross-functional team and worked collaboratively with Sales, Marketing and Product Management to develop cohesivestrategy and set expectations for all departments for successful launches• Advertising – print, web, AdWords, eNewsletters with key partnerships• Website – analyzed existing data (HotJar/GoogleAnalytics) to determine user flow, design, executed in conjunction with agencyresources (www.TCGRx.com)• Designed new product line that addressed concerns with current product design, lowering cost of new product more than 60%• Social media (FB, YT, TW, LI)• SEO strategy – determined keywords based on GA data and competitors to incorporate copy to comply with browser regulations• Trade show coordination – design, marketing to drive booth traffic, engage interaction withsocial media channels• Storyboard, direct 8 videos over 4 year period• Former acting authority for Inside Sales. Set quotas, train, support, resolve customer concerns. • Manage 8 direct reports, design agency staff, 4 printers, and trade show exhibit staff• Developed sales tool to help team promote existing products and cross-sell to increase revenue to meet annual quotas ($20MM+) Show less

Promoted to management position to function as leader for all digital areas of Marketing – website, email campaigns, advertising, social media, video, image libraries, and continuing to oversee creation of all technical assets, final review of all product selector guides, internal and external presentations due to advanced knowledge of all product.• Manage 2 direct reports• Developed processes for all areas of digital marketing• Customer facing website complete rebuild and… Show more Promoted to management position to function as leader for all digital areas of Marketing – website, email campaigns, advertising, social media, video, image libraries, and continuing to oversee creation of all technical assets, final review of all product selector guides, internal and external presentations due to advanced knowledge of all product.• Manage 2 direct reports• Developed processes for all areas of digital marketing• Customer facing website complete rebuild and back-end CMS (Titan/PIM) systems• Assumed CRM Analyst position• Implementation of Microsoft Dynamics as official CRM system• Responsible for social media strategy for LinkedIn, FaceBook and Twitter• Controlled literature inventory in-house and externally• Train employees on Adobe software (Mac)• Hardware/software troubleshooting/tech support for department Show less

Manufacturer of specialized lighting products for both commercial and industrial applications.Responsible for brand continuity, maintaining all web-related information and website, and key liaison between engineering, sales and marketing departments. • Managed new website design/development with outside web design company to create database, database relationships, provide all media (product photography, spec sheets, application photography, copy). Reviewed design ideas, refine… Show more Manufacturer of specialized lighting products for both commercial and industrial applications.Responsible for brand continuity, maintaining all web-related information and website, and key liaison between engineering, sales and marketing departments. • Managed new website design/development with outside web design company to create database, database relationships, provide all media (product photography, spec sheets, application photography, copy). Reviewed design ideas, refine wire frames, functionality, front end as well as content management system for overall website maintenance.• Organized digital media library – collecting all photographs, engineering drawings, developed naming convention from all external drives and 3 computers archived from previous 10+ years.• Designed HTML emails to field agents and tradeshow attendees. • Investigated more efficient ways of saving files and creative interactive files• Pursued outside software training in order to keep design work in-house versus outsourcing to maintain budget.• Worked with engineering to design new product launch materials – specification sheets, brochures, product selection guides, installation sheets, agent meeting materials, sample kits, sell sheets and web-related content.• Reviewed all copy writing for social media, HTMLs, customer facing literature, website, and internal communications.• Reviewed content for videos and print media for brand consistency as well as all information. • Trained department employees on Adobe software (Mac), developed pre-flight check list and training for designers to turn over files to print vendors and advertisers, acted as hardware/software troubleshooting/tech support for department.• Acted as project leader on projects and helped with getting new employees on-board to processes and procedures within Marketing acting as supervisor during several lengthy absences of multiple managers to maintain schedules and budgets. Show less