Deborah Redding Email & Phone Number

Atlanta, Ga, Us

Roswell, Georgia, Us

Nashville, Tn, Us

Atlanta, Georgia, Us

• Managing customer facing processes throughout the customer life cycle from pre-avail to post order. • Oversight of stewardship assistance in the Videa platform for over 600 station accounts.• Led operational process development for Platform Adoption/ buy side agency opportunities.• Serves as a customer advocate by troubleshooting end to end issues, validating data, defining enhancement requirements & pushing for bug resolution on behalf of the customer.• Empowered client facing teams to access, escalate and provide work arounds and long-term solutions to customer issues and concerns• Funneled customer feedback and bug reporting to Support and Product teams in order to improve customer outcomes. • Provide strategic leadership and day to day management to CS team in order to support station, rep and agency partner needs.• Lead Ops team efforts to move stations to LIVE status for instant and custom avails.

Atlanta, Ga, Us

• Managed a team of 6 analysts, 5 specialists and a supervisor. • Executed pricing and contract loading.• Implemented several key process improvement initiatives that impacted time to market for promotions and value added loading.•Overaw the implementation of pricing for MLT’s land products, and managed retail pricing to maintain competitiveness and ensure maximum contribution. • Monitored and analyzed competitors’ pricing and promotions and provided direction for appropriate competitive responses. • Supported the planning and implementation of external inventory partners, including but not limited to, HBSI and Disney. Manager, Pricing, MLT/Delta Vacations, February 2013 – July 2013 (promoted)

Langley, Berkshire, Gb

• Served as project manager on new Business Intelligence product development.• Identified key Global “sales targets” for new market penetration.• Developed business cases, market sizing and pricing for product suite.• Responsible for market research, analysis and strategy planning.• Analyzed market opportunity, competitive landscape and identified new solutions.• Developed Airline IT pricing structure to include cost breakdowns, P&L’s and ROI.• Conducted profitability analyses to guide the mitigation of margin leakage.• Provided analysis and insight on market developments to the SLT and the PR organization.• Conducted pricing scenario development and evaluation.• Developed industry forecasting, trending reports and modeling. • Tracked Ancillary revenues, social media and lcc/hybrid carrier impact on the airline industry.• Performed cost benefit analysis.• Worked closely with sales for proposal pricing and RFP responses.• Compiled travel data content for industry publications.• Managed relationships with data vendors such as IATA, OAG and Innovata.• Assisted Product Strategy team with competitive analysis for hosting and IT service products.• Assisted EMEA partner marketing with territory creation based on segments flown.• Responsible for insuring data integrity through testing and validation runs.• Utilized competitive market research and industry data in developing market strategies

• Managed 5 direct reports• Responsible for competitive market research.• Identified key online market opportunities for client product segments.• Developed, launched and fostered new business opportunities with partners.• Monitored direct marketing research projects and provided detailed analysis.• Analyzed partners' businesses in order to identify secure and optimize marketing and promotional opportunities.• Created brand profiles for product segments.• Tested new marketing strategies and product concepts.• Outlined strategies to increase sales in underperforming product groups.• Implemented social media campaign.

Manchester, Greater Manchester, Gb

• Managed 2 direct reports•Created competitive analysis and strategies to leverage market growth.•Prepared plans and presentations for management team.•Assisted sales staff in identifying new key market opportunities.•Presented market research that assisted in the design of catalogs and various direct mail pieces.•Developed marketshare reporting based on detailed product and market data .•Responsible for direct mail list development and campaigns.•Developed tools that displayed competitive penetration by market.•Analyzed key market data, demographic data, competitive information and trends.•Created various sales tools for field reps and sales support staff.Marketing Analyst, Trader Publishing, September 2004- February 2005 (promoted)

Virginia Beach, Virginia, Us

• Analyzed primary research from focus group study in local markets.• Assisted with local and corporate marketing initiatives.• Mined and segmented raw consumer data using SAS, SQL, SPSS. • Provided analysis for internal and external expansion initiatives.• Worked with demographic and psychographic data to aid in development of company’s business plans.• Utilized Claritas consumer behavior data for customer lifestyle trending.• Collected, coordinated and prepared various documents for sales productivity, customer tracking and executive and board of director updates.• Developed market segmentation maps by county, zip code and street level for plans.

New York, Ny, Us

• Presented winning new business pitch to Sony Electronics.• Wrote press releases and product briefs for account management team • Monitored media coverage of key client accounts and elevated concerns to management.• Recommended media placement for Accenture, JetBlue and General Electric accounts.• Pitched news stories to local and national media contacts.

Mba, Marketing

Ba, Communications/ Pr