Direct all aspects of enrollment and marketing activities, from inquiry to admission. Manage marketing budget, advertising contracts, school branding, photography, video production, social media, surveys, educations fairs, promotional giveaways, brochures and postcards, direct mail, theater ads. Lead weekly school tours, manage online application and re-enrollment process, lead generation and nurturing, manage enrollment events (open houses, shadowing, preview days), Manage multiple enrollment reports, including trend analysis and ongoing school board reports. Direct website upgrade and manage ongoing messaging, provide visual, video and written content, analytics, SEO. Coordinate communications, speech writing, visual presentations, direct all school events (back to school night, etc.), major school communications, and weekly newsletters. Direct all aspects of fundraising activities including forecasting, account management, matching funds, project promotion, school board reporting, and parent group advisor, Event planning of silent and live dinner auctions (7), jog-a-thon events (19), and year end appeal to major donors (9). Established online giving portal and donor recognition protocols. Managed project implementation for playground upgrades (3), science lab, media arts building, library, and technology center (2).