Deborah Rycus Email & Phone Number

Columbus, OH, US

Columbus, Ohio Area

Clients include brands like Staples, Sbarro, Capital One, Owens Corning, Kodak, Ohio State University, Worthington Industries, Easton Town Center, Baesman, Hannah Neil, Fortesta Gel, Prevacid, Sermonix Pharmaceuticals, metaMeHealth and more.

Plan innovative and strategic online campaigns to support global marketing initiatives for the world's #1-selling women's razor brandOversaw multidisciplinary creative team including 2 art directors, 2 designers, 2 writers, video production and motion graphic teams Guided team through successful digital rollout of Jennifer Lopez "Get your Goddess Showing".

Wrote digital campaigns across the P&G hair care portfolio-included development of websites, digital banner advertising, email campaigns and social media of Pantene, Head & Shoulders, Gillette Venus, Aussie, Herbal Essences and Infusium.Co-led and wrote online copy in successful pitch for Clairol hair color brandsDeveloped brand tone and voice for each of.

Gained deep understanding of disease states through self-guided research and education (gastro esophageal reflux disease and migraine)Co-developed and wrote Prevacid and Topomax sales aids for use in doctors' officesWrote brand positioning/brand personalities for agency's early work on Johnson & Johnson migraine preventive and abortive migraine.

Strategy and copyManaged all brand elements including positioning, voice, style and graphic standards for 5 Highlights for Children brandsArt Directed more than 200 internal and outsourced direct mail test packages annuallySupervised two full-time production artistsHeaded writing, design and production for first-ever Highlights retail outlet-total time.

Strategy and copy Wrote, edited and supervised advertising copy for Highlights magazine (for a total of 25 million mail pieces per year) Coordinated development of on and offline support for launch of HighlightsKids.comCo-developed yearly strategic plans for 4 national advertising campaigns

Party SectionWrote 4-6 short articles per month Researched events and coordinated photo credits

Wrote 1998 Marketing Plan for Martin Senour Paint brandManaged Martin Senour account strategic development, production and delivery of creative

Helped develop and write Wendy's brand positioning at global, brand and category levelsManaged agency strategic development of Fresh Stuffed Pitas product, from operational testing, through 1997 national rolloutCoordinated large-scale TV advertising productions by managing budget, creative, client and talent (Dave Thomas) needs

Trafficked weekly ad spots (multiple market versions) to 13 television and 26 radio stations Prepared competitive media reports and media flowcharts