Responsible for driving company-wide sales and marketing goals, measuring and monitoring the weekly sales metrics of each community, providing overall leadership and training resources to meet budgeted occupancy goals and achieve competitive advantage in senior living services, and direct sales and marketing efforts at a given community in an effort to improve overall occupancy.Provides specific support and resources required in an effort to increase community occupancy. Train key regional or community staff in sales and marketing skills, review of current competitive environment, and development of all collateral material including print ads. This includes other media advertisement and quarterly Sales and Marketing Plans to support and direct census development for individual communities. Overall success is measured in occupancy improvement and census growth.Directs the Regional Directors, Sales and Marketing to efficiently utilize resources while solving occupancy issues. Train and monitor individual community management of inquiries in a systematic approach. Reviews obstacles with the communities weekly in order to find ways for maintaining high occupancy.Works with each Regional Director to ensure collateral materials are available for marketing use, model apartments are ready to show, develops and maintains a marketing tour book for the community, takes deposits, provides all necessary paperwork to be completed prior to move-in, and coordinates with all departments regarding the move-in process and ensure that new residents receive orientation in a timely manner.Assists Executive Management team in the development of Sales and Marketing budgets for each managed community, provides input and assists in evaluating new acquisitions and developments including in-depth market and competitive analysis and assists team members in developing comprehensive business plans as required.

Oversee and manage sales efforts for 20 communities with an IL/AL/MC mix. Manage two National Sales Specialists to closely monitor the sales and marketing plans and respective community budgets. Collaborate with VP’s of Community Clinical Operations, Regional VP’s of Operations, and corporate marketing leadership. Providing overall leadership and training resources to meet budgeted occupancy goals. Achieve competitive advantage in the marketplace, and direct sales and marketing efforts at any given community in an effort to exceed budgetary revenue objectives.

Developing and implementing a cohesive marketing plan to increase brand awareness• Direct and develop branding for New development projects• Direct and create national branding campaigns• Set current and long-term goals for internal team• Reviewing and responsible for the marketing department’s budget• Design, implement and monitor effective marketing strategies that align with Milestone’s sales goals.• Manage national and corporate projects• Implement intranet to allow for easy access to order design templates to directly respond to silver, gold, and platinum level communities’ needs• Build and enhance recognition of all community brands• Craft messaging and positioning in the market• Work with marketing team to plan, create, and launch creative and compelling external campaigns• Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives• Monitor all marketing campaigns and improve them when necessary• Prioritize marketing projects and allocate resources accordingly• Provide guidance and ideas to organize effective marketing events• Forecast hiring needs for the Marketing department• Oversee the creative process, including printer proofs (digital and on-press), and give guidance to the marketing coordinator• Play an essential role in the communications and digital departments. Work with the digital departments in establishing the look & feel for the internet and also email best practices.• Present and/or oversee presentation of final concepts, and obtain approvals for deliverables

Regional Director of Sales & MarketingResponsible for re-branding campaigns and media buying for new and acquired communities.Ensure the development and coordination between the communities and community referralsources. Provide assistance for resident admissions, and available opportunities and resources.Aggressively develop and execute strategic sales plans with solidly identified quotas andaccount objectives. Creative tools and reports to gauge success and outcomes of strategic plans.Authoritatively train sales professionals in specific sales skills. Assist with selection, training,development, evaluation and retention of community sales staff.

Regional Director of Sales & MarketingReviewed, critiqued, and assisted in the implementation and ideas for creative marketing plansand strategies. Provided advertising solutions and promotional activities for online and externalbusiness marketing. Formulated and created strategies to perform a strategic business plan forincreasing revenue. Interviewed, hired and trained sales team members. Establish sales activitystandards for each community. Assisted community leaders with overcoming any obstacles tolead to possible opportunities. Coached sales directors and back-up team on appropriatebehaviors, attitude, and techniques that will lead to more effective tours.

Developed and implemented media strategies that resulted in improved efficiency andaccelerated sales growth and profitability. Effectively built, motivated a directdesign/production team that included graphic designers, web, and SEO specialist. Developedand utilized successfully marketing development plans resulting in census growth.Collaborated with clients to create clear vision and concept designs, and consistently metdeadlines and requirements. Played a key role in achieving sales growth that consistentlyoutperformed key competitors in the industry. Coordinated with vendors to meet all projectrequirements. Managed all operational, strategic, financial, quote/bid and administrativefunctions. Assisted in a major role for Company Orientation, Employee Relations/CustomerService, Sales Training, and other programs.