Deborah Shiring Email & Phone Number

Greater Pittsburgh Area

Engaged in long-term contract position in marketing communications for Industrial Coatings, a $19 billion business unit of the paint, coatings and specialty materials corporation. As member of an eight-person global team, I help to build PPG's brand and the industrial coatings business here in the U.S. and around the world. Responsibilities include managing tradeshows and all related tasks, customer events, copywriting (blogs, articles, newsletters, website content, sales collateral, videos scripts), marketing surveys, email marketing, video conception and management, integrated campaigns for new product launches, as well as managing our team's budget and working closely with our creative partners.Responsibilities and project lead roles have grown significantly over five-year tenure.

Career as a consultant includes long-term partnerships with advertising and design agencies, trade associations, economic development agencies, start-ups and national retailers. For nine years, developed, managed and marketed educational webinars and seminars for a Pittsburgh-based digital marketing agency, one of the firm's most effective business development initiatives.Partnered with numerous associations to promote events and grow membership, including Pittsburgh Venture Capital Association, the Association for Corporate Growth and the National Association of Corporate Directors. Served as copywriter and art director for GNC's nationally distributed Health & Beauty catalogs, as well as wrote feature stories on local entrepreneurs for regional newspaper.Planned and promoted hundreds of conferences throughout southwestern Pennsylvania and the midwest, including the Entrepreneur's Growth & Networking Conference, 3 Rivers Venture Conference and Great Lakes Capital Connection Conference. Responsibilities included speaker recruitment, workshop development, sponsorship solicitations and event marketing.

Pittsburgh, Pennsylvania, United States

Managed and coordinated all programs and events, including the firm's annual financing conference and the annual Entrepreneur’s Day conference. Responsibilities included logistics, sponsorship and speaker solicitation, public relations, marketing, advertising and media buys. Redesigned the quarterly newsletter to be a more feature-oriented publication that provided small business growth strategies and promoted client ventures. Wrote, edited and produced local entrepreneurship talk show on cable access channel, as well as developed and produced all corporate literature, including brochures, annual reports and venture capital reports.

Pittsburgh, Pennsylvania, United States

Served as liaison between constituents and the government for Senator John Heinz on matters pertaining to the U.S. Postal Service and all branches of the military. Represented and accompanied the Senator at various community functions, meetings and press conferences throughout western Pennsylvania and Washington, DC.