"Innovative marketing professional with 10+ years experience leading the development, execution, and evaluation of integrated B2B/B2C marketing strategies, specializing in digital marketing. Proven ability to direct the lifecycle management of projects, programs, and departmental operations. Seasoned executive communicator adept at garnering and reinforcing cross-functional relationships with diverse audiences. Data-driven strategist with a passion for analyzing complex data to identify trends and opportunities, and synthesizing that data into dynamic, high-impact campaigns.Specialties:Digital marketing strategy, multi-channel marketing strategy, integrated marketing, marketing communications, demand generation, client acquisition and retention, project management, webside redesign, UX/UI, conversion rate optimization, multivariate testing, email marketing programs, SEO, SEM, Google Analytics, marketing automation, CMS, UX/UI."