•Marketing Strategy: Develop strategies that align with objectives and are specific to healthcare, personal care/beauty, food/beverage, supplements/nutrition, and packaging to drive brand awareness, lead generation, and customer acquisition•Brand Management: Develop, maintain, and enhance brand identity and messaging, ensuring consistency across all materials and channels.•Content and Asset Creation: Create content to grow, engage, and educate our target audience, including presentations, sales collateral, blogs, whitepapers, website copy, videos, press releases, Q&As, and images •Website: Manage build and enhancements; direct external web developer; build custom pages tied to ad campaigns and make minor updates•Digital Marketing: Manage external agency SEO, ABM, and Google Advertising efforts to drive website traffic, leads, and conversions•Social Media: Curate content and execute social media ad campaigns•Events and Trade Shows: Research, plan, and coordinate•Public Relations: Handle proactive and reactive efforts and cultivate relationships with trade media•Advertising: Develop plans and negotiate media buy; create ad concepts including copywriting and directing freelance graphic designers; coordinate schedule with ad reps; and track results•Budget Management: Develop and manage the budget, allocating resources effectively to achieve a significant ROI.•Sales Collaboration/Support: Ensure initiatives support and enhance sales efforts, develop Personas for multiple PLPS customer types, research leads via Zoom Info and Leadfeeder, and provide ideas to keep PLPS top-of-mind with customers and prospects•Promotional Items: Develop “swag” for prospects, customers, and employees; produce packaging and label comps for trade shows and sales kits•Email Marketing: Develop and manage contacts, create newsletter content, analyze efforts, and adjust accordingly•Market Research: Conduct research and competitor analysis to identify opportunities and trends

Manage all aspects of traditional and digital marketing communications, including advertising, social media, public relations, sales collateral, lead generation, event planning, trade shows, email marketing, website updates, content marketing, trend research, etc.

•Developed and implemented plan and timeline that aligned traditional media, social media and sales promotion•Handled internal communications, meetings, events and training materials•Produced communication and sales materials, including press releases, social media content, blogs newsletters, bi-lined articles, flyers, catalog, email campaigns, videos and ads•Worked with key stakeholders in cross functional teams, including sales, graphics, website and senior management, to ensure projects align with and support overall business objectives•Managed relationships with outside vendors and partners, including graphic designers, printers and trade publications

•Provided client and media relations •Oversaw program development and budgets totaling 1.5 million dollars•Supervised and mentored several account teams•Wrote/editted press materials and programs•Planned/executed special events •Developed sponsorship opportunities for clients•Managed influentials outreach•Created new business opportunities/presentations