Almost all business owners and leaders know how important it is to be seen online, they also realise the power of using video to connect with their audience. So when they need help doing this, Deb is the person they see to make it happen.She empowers you to know how to capture content to connect with your audience and convert followers into customers through her online course - Video Marketing on Social Media. With an insatiable curiosity of buyer behaviour and her professional ability to facilitate solutions. She helps businesses speak to their audience and grow business. Deb has an uncanny ability to see opportunities beyond the everyday idea.Deb has been a marketing professional for the past three decades, beginning her career in network radio sales and promotions. Here she was trained in advanced solution selling and campaign development while attaining her marketing qualifications. She fine-tuned her business acumen within the hospitality and wine tourism industries, where she continued to help businesses grow their brand and revenue with innovative online strategies. Embracing the power of technology early, she honed her skills in online marketing and digital content strategies. In 2020, Deb studied video production to complement her digital marketing skills, which became a growth catalyst for businesses she worked with. "I absolutely love conceptualising campaigns and producing shoots to bringing an idea to life". In 2022, she was recognised by her industry peers as a top-two finalist for the "Outstanding Contribution by an Individual" award at the esteemed Hunter Valley Legends and Wine Industry Awards.Today, Deborah is an official Marketing Mentor for the Hunter Valley Wine and Tourism Association Mentor Program. Creating meaningful connections, sees her serve as a committee member of Hunter Women Connect, building community for business women and raising funds for charity. She is a marketing ambassador for the Groundswell Foundation's, working to address the growing issue of loneliness and its impact on mental health in Australia. Her unique approach to business growth is about genuine storytelling and nurturing authentic connections to foster lasting relationships. Her obsession is to curate memorable experiences with a belief that "the small things make the biggest impact."Deb resides in wine country—Hunter Valley, Australia with her son and border collie. She is a professional wine educator, avid cook and loves hosting dinner parties. She is an keen traveller especially to wine destinations with a video camera in hand!
The Content Catalyst
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Digital Marketing Strategist And Video CoachThe Content CatalystPokolbin, Nsw, Au
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Digital Marketing Strategist & Video CoachThe Content Catalyst Mar 2023 - PresentHunter ValleyDeb Szabo resides and runs her business in the beautiful Hunter Valley, NSW. For nearly 20 years, Deb has leveraged her expertise to help build and scale businesses in the wine and tourism industry through innovative digital marketing. She now shares her business-building methods using video, content marketing and organic social media in her online courses and coaching.Deb also facilitates Video Essentials for Social Media. A strategic, group-coaching experience that helps businesses navigate the ever changing digital world, build a personal brand and create an impactful business profile online.Deb is an official Wine Marketing mentor through the Hunter Valley Wine & Toursim Association under their Mentor program. She was also the top 2 finalist in 2022 for Outstanding Contribution Award at Hunter Valley Wine & Toursim Legends Award.When Deb isn't working, she can be found cooking, bike riding or traveling to wine destinations with a video camera in hand.Her motto is simple: Make work fun and play with passion!
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Marketing ManagerSaddlers Creek Wines Apr 2018 - Jul 2024
Frequently Asked Questions about Deborah Szabo
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Deborah Szabo works for The Content Catalyst
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Deborah Szabo's current role is Digital Marketing Strategist and Video Coach.
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