Deborah Villarboito Email and Phone Number
I am a communications and PR professional with several years of experience as a team and project coordinator.I passionately study traditional media and new platforms to find effective ways of communicating companies and their market positions.All brands can be told: my job is to find the right media to reach the target audience and to study the most effective way to create communication opportunities.I use physical and digital events, guerrilla marketing, influencer marketing, product placement, community amplification. I know how to create partnerships with testimonials and opinion leaders from different sectors and backgrounds, to communicate authentically to the most advertising-resistant targets. Every day, I deal with content production for social media (Meta, TikTok, LinkedIn, YouTube, WhatsApp, Telegram), analysing current trends in order to hit the target with organic and paid campaigns. The same for the main advertising platforms (Google Ads, Taboola, etc. etc.).I analyse the performance of each campaign using available tools to quantify impact and adherence to KPIs.In relations with the press and traditional media, I know how to find the right slant to create space and make a brand attractive, conveying target-relevant messages in a way that is interesting for the audience and editorial staff.I have been a member of the Italian Order of Journalists since 2012.
Dontouch Sa
View- Website:
- dontouch.ch
- Employees:
- 62
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Marketing And Communication ManagerDontouch SaChiasso, Ti, Ch
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Content & Communication StrategistAssociazione I Camaleonti Jul 2024 - PresentCanton Ticino, SvizzeraFor this Swiss-based association, I manage the content strategy for social media Facebook, Instagram, YouTube, TikTok, LinkedIn. I produce editorial plans and edit videos, photos and copy for each publication.I support the strategic management of general branding and communication activities, as well as the creation of strategies to increase supporters and subscribers.I handle PR management for traditional media as a press officer.I create and manage newsletters for subscribers and update website content.ProBono activity -
Content & Communication Strategist, Giornalista SpeakerRadio Morcote International May 2024 - PresentCanton Ticino, SvizzeraFor this radio station rooted in Ticino, I manage the content strategy with regard to social media Facebook and Instagram. I produce editorial plans and take care of videos, photographs and copy for each publication.I support the radio station's branding and general communications activities, as well as creating strategies to increase listeners and advertisers.I participate in programmes in the newsroom with radio news, interviews and event presentations.I create formats for radio shows and podcasts on various topics.ProBono activity -
Pr & Communication ManagerDontouch Sa Apr 2021 - PresentChiasso, Canton Ticino, SwitzerlandWith the company's growth, I took on the role of communication manager, reporting directly to the CMO. I create and manage PR projects and activities in Italy and Spain. I coordinate a team of 5 people (event specialist, PR specialist, copywriter, social media manager, media buyer), suppliers and partners with budget responsibility.The team I manage is responsible for the branding strategy, defining key messages for users and customers, and collaborates with other company teams in creating activities. For example: e-commerce of accessories and clothing, marketplace and classified sites, sports sponsorships.The marketing area is responsible for user growth, brand management, and supporting the sales team with CRM, and lead generation. It contributed to increasing the user base from 1 million MAU to 6 million MAU, while revenues grew 15x and the customer base by 5x in less than 5 years.As the communication team manager, I participate in defining priorities and coordinating activities with the design and performance team leaders for the creation of materials and media amplification of projects.
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Press Office & Content CreatorDontouch Sa Sep 2019 - Mar 2021Chiasso, Canton Ticino, SwitzerlandDontouch is a scale-up that manages niche digital marketplaces in Italy, Spain, and Germany.Over about 2 years, I developed a branding strategy through storytelling about the sector with market data and trends, working on various communication projects and press releases of various types and tones for each contacted newspaper, editorial team, or journalist (e.g., data journalism, lifestyle, entertainment).I created a contact database for dissemination and media relations and developed a content marketing strategy starting from the brand positioning, to communicate the value proposition to different user segments.With this approach, I achieved more than 200 publications and mentions of the company's brands in both local and national media, including TV, radio, and newspapers.
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Freelance JournalistFreelance Jul 2016 - Aug 2019- Il Sole 24 Ore / MotorsFor the motors section, I was responsible for testing and reviewing cars (city cars and sports cars). In addition, I followed press conferences and industry events for articles and reports.- TuttosportFor the national editorial team, I conducted interviews, wrote articles, and special inserts on athletes and sports realities of national interest.I covered Paralympic sports and solidarity feats. I followed events, some international, like the 2019 Rome Grand Prix of Taekwondo and several matches of the Italian national football team, then writing the reports for the next day's edition.- itVercelliFor the local section of the international circuit italiani.it, I managed a small editorial team of five freelancers. The aim was to produce articles and photo reports to highlight the culture and entrepreneurship of the area, with a strongly SEO-oriented approach and realisation.- Football news 24I collaborated as a content creator for news and videos, focusing on SEO and optimization for social media and YouTube.- Radio BianconeraFor this web radio, also broadcasted on TV, I hosted entertainment and sports information radio programs. By constructing the program clocks, I managed the breaks by introducing guests, searching for news, and creating in-depth content.
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Pr & Communication SpecialistFonderia Mercury Mar 2014 - Jun 2015Milan, ItalyFonderia Mercury is a production house for radio and audio dramas for the theater, engaging in the interplay between theatrical acting, radio technique, and web dissemination, founded by Sergio Ferrentino.. It has worked with important Italian writers, especially crime authors, like Carlo Lucarelli, Massimo Carlotto, Pino Corrias, and Sandrone Dazieri.As a PR & Communication specialist, I organized various events (e.g., theatrical performances, press conferences, courses, castings), taking care of the locations, guests, and programs.I handled the promotion of various projects, creating materials such as: copy for newsletters, synopses for distribution platforms (radio, TV, podcasts, YouTube), books.I worked on the media relations of the agency and its projects, drafting press releases, organizing press conferences, and interviews.
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Freelance JournalistFreelance Sep 2009 - Feb 2014ItalySince the age of 17, I have been passionate about journalism, participating in various local projects.For many years, I collaborated with "La Sesia," the leading local newspaper by circulation in the province of Vercelli. I started as a reporter covering news (including crime), sports, entertainment, investigations, polls, and providing photographic and video services. I handled advertising and insertions, creating advertorials for companies, as well as entire thematic specials. I organized Social Media Marketing activities to increase the digital popularity of the publication.
Deborah Villarboito Education Details
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Filosofia E Comunicazione
Frequently Asked Questions about Deborah Villarboito
What company does Deborah Villarboito work for?
Deborah Villarboito works for Dontouch Sa
What is Deborah Villarboito's role at the current company?
Deborah Villarboito's current role is Marketing and Communication Manager.
What schools did Deborah Villarboito attend?
Deborah Villarboito attended Università Degli Studi Del Piemonte Orientale.
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Deborah Villarboito
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