Deborah Erickson Email & Phone Number

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

Direct and implement publicity, promotional writing, editing and project management for clients including Ceridian, CenterpointEnergy, Minnegasco, VNU Conferences and brandonhall.com.

Minneapolis, Minnesota, United States

Responsible for developing and executing acquisition-based marketing communications for UCare and partner Medicare and Individual and Family Plans. Liaison to Community Relations for development initiatives. Ensured all deliverables were tied to key consumer journey priorities and prospect acquisition campaigns. Through collaboration with business partners from the sales and product teams, determined that all touch points articulated products, services and benefits for prospective members. Coordinated writing development and production of communications for sales kits, direct response advertising and other materials assigned that supported the consumer journey. Partnered with government relations staff to ensure compliance with CMS and other statutory requirements, including review timing. Oversight of annual report for Community Relations and other fundraising projects.

White Bear Lake, Minnesota, United States

Inside sales representative for a weekly newspaper group serving the east metro Twin Cities area. Consulted with business owners, hiring managers and individual consumers to meet their advertising needs. Strategically prospected for new accounts, conducted customer needs assessments, generated and presented recommendations, to build awareness and sales. Upsold existing customers with digital and display advertising solutions.

Greater Minneapolis-St. Paul Area

President 2015-2016

2015 – Developed integrated strategic marketing plans and programs to meet B2B field outreach and sales goals for Hazelden Betty Ford Foundation’s 16 facilities nationwide. Partnered cross-functionally in a highly-matrixed organization with clinical, outreach, marketing, public relations teams and outside stakeholders to launch new products and services to build thought leadership and customer awareness, and drive sales.2013 – 2015 Developed and implemented integrated strategic B2B and B2C marketing plans for the organization’s facilities in New York, Oregon and Florida. Worked with cross-functional teams to ensure effective positioning, introduction and awareness in the marketplace of organization’s products and services. • Created marketing campaigns targeting specific B2B verticals to drive professional referrals.• Championed national webinars featuring clinicians and programs to highlight thought leadership. • Editor and designer for nation-wide B2B bi-weekly e-newsletter developed on Exact Target platform.• Partnered with research department to provide competitive analysis, demographics and other data.• Spearheaded engagement of local public relations vendors resulting in significantly increased media coverage for Florida and Oregon sites to enhance B2B and B2C awareness. • Planned and implemented marketing launches for new programs and services exceeding census goals.• Generated B2B and B2C advertising programs resulting in strong CTRs, call volume and web traffic.• Conceptualized and directed the creation of several videos evoking treatment program impact.

Minneapolis

Established, led and implemented strategic marketing communications for a growing non-profit organization. Accountable for planning, budgeting, media relations, social media, website development, branding, video development, events sponsorship, program marketing and supporting development objectives.• Spearheaded branding and messaging to effectively differentiate and position organizational identity.• Created first annual fundraising appeal and was the primary liaison for the Angel’s Attic community fundraiser: $44,000 in 2010, $100,000 in 2011 and $137,000 in 2012.• Launched social media strategy and policy for the organization. • Designed and launched the online store in addition to redeveloping the website to ensure brand consistency, search engine optimization and usability. Established the organization’s blog.• Oversaw all video development to enhance fundraising efforts.

Responsible for supporting an international agency’s business goals by directing the activities of the marketing department with an annual budget of $300,000, five staff members, agency personnel and freelancers. The position included accountability for developing and implementing an integrated marketing plan that included public relations, branding, direct marketing, e-marketing, fundraising and special events support.• Facilitated strategic planning by conducting an informal needs assessment among executives and peer teams to identify cross-agency marketing needs and opportunities.• Solicited and negotiated $100,000+ in monetary and in-kind donations through corporate sponsorships.• Streamlined the project management system to improve quality, timely delivery and reduce creative and production costs by 40%.• Enhanced branding, key messaging and promo materials to increase client fees and fundraising results.• Created an ancillary website for the annual appeal to significantly increase traffic and unique new visitors.

Responsible for supporting the sales goals ($50 million in annual revenue) for eight business units of the Evangelical Lutheran Church in America (ELCA) publishing house. The position included accountability for directing corporate communications each year with over 600 projects, a budget of $400,000 and ten staff members to ensure successful product launches, consistent messaging and corporate image promotion.• Partnered with executive team to create the corporate communications plan.• Initiated the first corporate branding campaign and directed its company-wide implementation.• Restructured and directed the activities of staff, agency personnel and freelancers to deliver effective print collateral, advertising, media relations, e-marketing, promotion and event materials.• Delivered a new project management system that met specified traffic management requirements.

Marketing communications planning, budgeting and execution for various magazines, Web sites and conferences for human performance division of $4 billion B2B publishing company. Managed internal staff and outside resources to create B2B print and electronic promotions.

Led overall integrated communications program for retailer customers nation-wide to include media relations, crisis and executive communications, and collateral development. Oversaw planning and execution of specific initiatives for the media, investors, and other external and internal audiences--including comprehensive communications planning for key divestitures and acquisitions.

B.A., Journalism

Trends In Marketing Strategy

Mini-Mba

Strategic Marketing Communications Leadership Program

Education record