Deborah Anaya Baqueiro Email & Phone Number

Álvaro Obregón, Ciudad De México, México

Ciudad De México, México

Responsible for designing the company's employee experience and following up on cross-cutting issues identified as areas of opportunity for enhancing client and employee experience. Reported to the Talent and Culture Director, with 6 direct reports.• Designed and implemented the company's internal recognition program to highlight the value of each team member, foster a sense of identity among employees, and enhance the overall workplace climate.• Crafted the company's employee journey map, identifying the points of contact of each team member during the different stages of their working life to ensure memorable employee experience through improvement actions.• Designed, implemented, positioned and monitored the company’s best practices program with a focus on the behaviors that strengthen the organizations person-centered corporate culture.

Responsible for designing and implementing the company's general internal communication strategy to reinforce its institutional messaging and cultural transformation and to ensure consistency in the organization's overall work climate and sense of belonging, engagement, synergy and collaboration among team members. Supported the company's strategy for fostering relationships and encouraging active listening between ambassadors and collaborators. Reported to the Human Resources Director, with 7 direct reports.• Led the creation, introduction and oversight of the Internal Communication area, and designed campaigns involving key messaging, new hires, and organizational changes.• Coordinated initiatives and plans for consolidating the company's Cultural Transformation, and drafted presentations addressing topics for discussion with ambassadors (general directors).• Designed and directed social-cultural event programs to achieve closer integration among team members and generate community synergy and unity.• Led the implementation of Mexican Official Standard (NOM) 035 in close collaboration with the compliance team and designed the company's employee wellness programs.• Developed and implemented performance evaluations based on corporate, functional and self-development OKRS.• Achieved the organization's Great Place to Work certification and Socially Responsible Company award, and the continuance of these awards in subsequent years.• Worked closely and actively with company's volunteer committee to select foundations and coordinate the company's volunteer program.

With a team of 3 subordinates, steered the planning, logistics and agenda proposal of the Annual Strategy Meeting, including coordinating meeting speaker assignments and team building activities and crafting key messages for the directors’ plenary talks.• Successfully executed the 2013 Annual Strategy Meeting attended by more than 20,000 employees.• Successfully coordinated the company's Family-Responsible Company certification.• Spearheaded the planning and logistics of the company's national Family Day, including the proposed content and activities for the event, which was attended by more than 20,000 team members and their families.

In charge of implementing the company's organizational culture and projects designed to drive the company's cultural transformation and strengthen its corporate values, with 5 direct reports. • Designed the company's culture area from the ground up and developed the behaviors required to support the company's cultural change. • Coordinated the application of the company's Work Climate survey to obtain the company's Great Place to Work certification and performed a qualitative and quantitative information analysis to present the findings and drive ongoing improvement among the company's executives. • Designed, implemented and oversaw the company’s onboarding course based on a service quality model, which was taken by more than 1,000 employees.

Diplomado Comunicacion Corporativa

Diplomado De Calidad

Lic. Administración De Empresas