(Company Dissolved)Head of Brand & Product Marketing. Developed brand positioning, strategy, creative platform and integrated marketing campaigns to drive brand awareness, conversion, growth & player engagement for a portfolio of PC, Console and VR titles. - Oversee all paid media investments, plans and agency.- Manage marketing relationships with 1st party publishers and key industry partners.- Lead consumer insights and competitive analysis. Define audience segmentations. - Collaborate with finance and head of publishing on product strategy, sales targets and sku mix- Lead all brand creative and content development for publishing division and titles.- Drive publishing division & title PR strategy with external and internal PR partners- Manage department staff, external agencies and own marketing P&L.- Collaborate with the IP holders and external developer partners.- Establish and implement department process and procedures.

Created high impact brand marketing campaigns, social media strategies, brand best practices and content execution plans for Agency / Entertainment clients. Operations management, department structuring & capability consultation. Clients and Projects: Stun Creative, NFL Network, Netflix, Armed Mind, etc.

- Led marketing strategy across key beats, wdriving clear decision-making and key stakeholder alignment with business unit, developer studio (Bungie), and senior management. - Drove Paid Media, International Consumer Marketing and Brand Partnerships - Managed creative execution and production process of all communication vehicles (TV, digital advertising, trailers, visual identity, trade, media integrations, events, partnerships and CRM activities) associated with the Destiny Franchise. - Global reveal & launch of Destiny 2: Forsaken during E3.

- Hired to build marketing department from the ground up.Developed and implement long term, strategic brand-building (B2C & B2B) marketing, PR, community and event goals and plans.- Publisher Relations: Collaborated with video game publishers Activision, Bethesda & 2K Games marketing and PR teams to co-promote titles, DOOM, Call of Duty: Modern Warfare Remastered & Mafia III.- Finalist (Marketing Category) in Austin's "50 on Fire".

(Company Dissolved) Head of franchise marketing, advertising, and publicity. Responsible for marketing franchises (Games, Comics, Film) across targeted platforms in order to drive awareness, growth, brand affinity and monetizationDirected all paid media investments, strategies, and user acquisition efforts.Creative Director on all brand creative and content. Partnered with comics industry writers / artists to create in-universe content.- Presented at board / investor meetings.

Contract PositionCreated strategy and oversaw creative development and execution of global digital, social, mobile marketing and paid media campaigns for digital and physical Live Action Film & TV tentpole titles.* Titles include: The Wolverine, 12 Years a Slave, The Secret Life of Walter Mitty, Grand Budapest Hotel, The Book Thief, The Internship, New Girl, American Horror Story, The League, Always Sunny in Philadelphia, & other various Fox Filmed, Fox Searchlight and Fox Broadcast titles.-Launched first social media campaign leveraging Youtube influencers (iJustine & Jenna) who were sent on crowd sourced adventures. (The Secret Life of Walter Mitty)1M video views, 50,000 Instagram likes. 1.5M facebook posting likes. Thousands of votes across twitter, Youtube & Facebook.- Winner: 2014, Shorty Award for best use of social media for film (The Wolverine).Reached 15M people organically. First entertainment property to leverage SnapChat with pure content. Organically grew facebook page by 10,000 fans per day. 150% higher viral reach than Theatrical’s social campaign. Hits all sales targets.- Worked closely with Global Brand and PR teams to align digital and PR marketing efforts globally.- International Territories: Directed and supported digital marketing strategies and executions - Revamped the department's social media strategy and formulated social reporting requirements / templates.- Collaborated with global promotions team to create digital and social executions for external brand retail partnerships. - Worked closely with Media teams to deliver best in-class creative and content tactics.- Created industry first horror genre hub on Tumblr

- Developed network programming positioning, brand strategy and integrated, multi-platform execution plans which led to strong year-over-year increases in viewership, online traffic and brand awareness. Titles include: American Ninja Warrior, Ninja Warrior, Bomb Patrol Afghanistan, Attack of the Show, X-Play, Ninja Warrior, Web Soup hosted by Chris Hardwick- Mentored and managed teams of project managers, coordinators and marketing managers- Directed all paid media strategy, managed budgets and external media agencies. Insured use of emerging technologies and trends, to create innovative paid media channel mix that continually outperformed industry benchmarks and resulted in double and triple on-air ratings increases,lift in online traffic and social engagement- Formulated and fostered key media relationships / partnerships to maximize network awareness and align the network with top tier brands. Some brands include: Xbox, Marvel, San Diego Comic-Con, DC Comics, Dark Horse Comics, Lucas Films, Google, Fandango, iRobot, VICE, Yahoo, U.S. Navy, etc.- Oversaw live TV broadcast branding, sales integration and experiential marketing efforts at video game, pop culture conventions & events. Includes: E3, PAX East, Comic-Con, Star Wars Celebration,CES and Wondercon- Network liaison with the United States Navy and Department Defense while working on the critically acclaimed docu-series, Bomb Patrol Afghanistan- Cohesively, collaborated, across multiple core business units to achieve strong marketing department relationships and goals. Led multiple internal / external technical and creative teams to execute on marketing and paid media initiatives- Winner of 30 marketing awards