Deborah Blatman Email & Phone Number

Israel

Tel Aviv, Israel

• Developed the CRM strategy including user journeys and promotional ad hoc campaigns to reactivate users
• Analyzed and optimized campaigns, performing a/b tests, creating new segmentation to increase brand awareness, engage users and maximize lifetime value
• Oversaw the copywriters, designers and technical crm staff to ensure that campaigns are delivered on time
• Project managed the Black Friday campaign, including the web, crm and ppc assets, working closely with the global revenue team, local teams and the marketing department and communicating updates to the company

Herzliya Area, Israel

• Designed, tested and deployed campaigns on marketing automation platform (Eloqua)
• Project managed a variety of PPC campaigns, collaborated with all resources such as product marketing, designers, copywriters and stakeholders ensuring that all elements were produced on time
• Analyzed the effectiveness of social media channels, developed the strategy to achieve the company’s goals and implemented creative solutions to reach target audience
• Managed the website, working closely with the developers to ensure it worked smoothly and was being optimized as a marketing tool
• Formulated and created lead nurturing and event email flows: constructed email templates, created email copy, developed the design, and built the infrastructure
• Standardized, cleansed, and uploaded lists of relevant leads gathered from events and other sources

Israel

• Acted as a consultant for a number of global start-ups
• Specialized in lead generation and nurturing, developing customer personas and awarding lead scoring, building landing pages and email marketing
• Scrutinized qualitative and quantitative data to find new opportunities for improvement
• Drove new activities to ensure that clients met their goals

• Managed accounts through Hubspot: introduced customer personas, awarded lead scoring, built workflows and implemented landing pages
• Managed clients: coordinated campaigns and maintained excellent relationships with clients through communication on the phone, in person and by producing written reports
• Promoted companies on multiple social media platforms, creating a strong online presence
• Produced engaging content such as whitepapers, newsletters and the blog
• Planned, executed and analysed online marketing strategies
• Analysed the data using marketing automation software and google analytics Managed external resources such as graphic designers, copywriters and web developers to ensure work was completed on time

Givat Masuah, Jerusalem

• Responsible for building and sustaining relations with alumni and staff in the US
• Content writing for website and email correspondence
• Oversaw the Social Media strategy and managed its implementation
• Engaged with all alumni in order to motivate them to be ambassadors for the organisation
• Developed and implemented creative concepts to promote registration
• Created graphic design material for marketing, social media and online purposes

Camden, London

• Established a committee of community leaders to develop the strategy for partner youth organisations
• Managed the grant process
• Developed and implemented structural changes to create new opportunities and partnerships
• Project Manager for training seminars
• Developed and conducted evaluations
• Produced written reports

London, United Kingdom

• Responsible for overseeing the strategy and developing it with the team each year.
• Secured core funding for the organisation and additional funding for specific projects
• Created and developed relationships with partner organisations and maintained excellent relationships
• Built a team each year and developed staff to fulfil the necessary roles
• Project manager for educational programs