Deborah Block Email & Phone Number

Tel Aviv, Israel, Il

Tel Aviv, Israel, Il

New York, Ny, Us

My goal is to help transform Shutterstock into an innovative technology partner for the world's leading brands. To do this, I lead the project management and execution of Shutterstock's co-marketing for our API partners. I work directly with global brands like Facebook, WordPress, Staples, Widen, Printify and more to develop exciting co-marketing campaigns and maximize awareness for these integrated partnerships. In this role I:- Develop comarketing strategies to maximize PR, lead generation, pipeline, revenue and shared value across partners- Meticulously manage strategic partnership projects from kickoff to conclusion, assuring successful completion of key deliverables against tight timelines- Support Enterprise Integrations revenue targets by developing marketing campaigns that generate awareness and drive adoption of API integrations a- Collaborate with Partner Managers and Product Managers to develop campaigns and collateral to support product rollouts, including press releases, blog posts, integrated campaigns (Ads, email, etc.), sell sheets, pitch decks, product education, and sales enablement materials- Work with internal and external creative teams / agencies to produce creative assets

New York, Ny, Us

Manhattan, New York, Us

I led marketing at Fairygodboss, the largest career community for women. In just 6 months, I created content that influenced $250K in revenue. In this role, I:- Managed and executed a robust content calendar, including webinars, videos, whitepapers, newsletters, blog posts and thought leadership articles- Developed sales enablement tools, including case studies, 1-pagers and presentation decks for Account Executives- Managed all events, including sponsorship packages, thought leadership presentations and team member responsibilities- Directed the launch of a new B2B website, including homepage, pricing page and content hub to increase monthly inbound leads

New York, Ny, Us

- Drove $2 Million in influenced revenue via content partnerships with top-tier brands like Eventbrite, Bitly and Contently.- Produced high-value downloadable business resources, influencing $350K+ in revenue.- Directed cross-channel marketing campaigns, managing all ideation, scope, team deliverables, marketing launches, and reporting.- Led company-wide PR efforts, securing 300+ press hits in publications like Business Insider, The Muse, and Content Marketing Institute.

New York, Ny, Us

- Recruited as an outside expert to co-teach immersive 10-week long digital marketing courses for 300+ adult learners. - Led 2-hour content marketing workshops teaching students to develop and implement content strategies.

New York, Ny, Us

- Led the production and marketing of 70+ business guides, which have been downloaded over 1 million times.- Secured content partnerships with 10 organizations, including Red Bull, the World Photography Organization, and Blurb.- Led the marketing of quarterly video content, which garnered 150K+ views.- Directed a brand refresh, producing PhotoShelter's first brand guidelines.

New York, Ny, Us

- Managed the production of 26 e-books, which drove 600K downloads.- Developed a formal partnership strategy, establishing marketing agreements with 15 like-minded organizations to co-market content.

- Secured 100+ press hits, including The New York Times, ESPN and The Washington Post.- Managed marketing initiatives, including web development and print collateral. - Served on the Board of Directors with influential athletes, industry leaders and human rights advocates.

Bachelor'S Degree

Education record