Deborah Smith Email & Phone Number

New York, United States

I consult small business owners on how to harness the power of online marketing and a robust email list to strategically grow their brand awareness and revenue. I offer strategic consulting, tech support and daily operations support. I love this role. I am passionate about helping business owners clarify their 10% edge in the marketplace and create irresistible content to attract their ideal clients.

Usa

I create innovative online courses to teach the essentials of plant-based nutrition to help improve overall health and wellness.This includes brand strategy and partnerships, online marketing and ad strategy, design, sales, event production and delivery of course content.I build my courses in Kajabi, record, edit and produce the content in my home studio, and use ConvertKit, META ads, Google ads, and social media to connect with my ideal clients and introduce them to my business. I work strategically with other content creators and wellness professionals to cross-promote and collaborate on live events to broaden my reach.I am a detail-oriented producer of transformational experience with a passion for helping people feel better.The Standard American Diet (SAD) is a leading cause of death in the US... what? Why?It's time to change how we approach food so we can reduce risks of heart disease, Type 2 diabetes, obesity and other avoidable disease.The science is there. We need to practice consuming meals that are both nutritious and delicious.My goal is to help people radically shift their perspective on nutrition and improve their overall health using fun educational events and online courses.

Brooklyn, New York, United States

Guiding an industry leader in community fitness to a stable online operation through project management, clear and concise communication strategies and building an in-house media team to produce relevant and consistent content and brand messaging.

Brooklyn, New York, United States

Produced annual benefit as virtual event with live entertainment, industry panels, and featured activations utilizing Zoom's Webinar platform.Recruited participants; moderators, panelists, special guests, and live music.Created run of day technical strategy and conducted tech run-through for all participants.Provided speaker and moderator support for meeting onboarding.Worked closely with media team for event collateral and promotional materials (email marketing, ads, landing pages).Created marketing strategy for event and worked closely with CEO to align event goals with future marketing and sales opportunity. Ran day-of technical support for all event participants ensuring smooth transitions between segments, allowing for the focus to remain on company's fundraising efforts.

Brooklyn, Ny

• Creative, business concept, menu, marketing, sales and general operations for healthy catering/events company • Developed robust website, establishing a reliable source of content for wellness communities • Increased visibility by thousands of impressions via media placements with national outlets• Secured profitable event contracts with high profile brands in fashion, entertainment, sports, finance, government agencies, wellness, TV and film industries• Published a consistent weekly blog and bi-weekly newsletter for readership of 2000+ • Offered affordable wellness programs, positively impacting hundreds of busy New Yorkers

New York, Ny

• Oversaw marketing and communications for "Shows Program" – consisting of 9 large-scale fine craft events in San Francisco, St. Paul, Charlotte, Baltimore, Atlanta, Sarasota and New York • Established first organizational email marketing campaign, growing subscribers to 3,500 people• Implemented PR and ad buying strategy to expand national brand awareness • Secured media coverage in local and national news outlets including print, TV and radio highlighting individual artist’s stories and driving both attendance to shows and sales • Increased overall show attendance by 20% in one year

594 Broadway, Ny, Ny

• Assisted Executive Director in raising over $200K annually via successful grant proposals• Oversaw design and production of all print materials, website, and special video projects• Re-imagined annual donor mailings and pursued new grants, exceeding annual budget • Coordinated production details for annual Benefit Gala at Lincoln Center, 22 shows at LaGuardia High School, and special events at the Schubert Theater and The White House • Assisted founder Jacques d’Amboise in Appalachian Trail Hike fundraiser with special events in 12 stops along hike, raising awareness for arts education nationally Over the course of 7 years with NDI I held many positions and wore many hats. I began working part time in the Development department, helping to organize and produce fundraising campaigns, including individual gifts, corporate sponsorships and institutional giving. I helped produce special fundraising events, including a College Tour to 7 cities with founder, Jacques d'Amboise to teach his specialized educational pedagogy, and a 9-month hike along the Appalachian trail with live events in 12 towns along the hike. I acted as Producer for many special performances, helping to oversee teams of 200 parent-volunteers, 2,000 dancing children and sold-out ticketed audiences at prestigious venues such as the Kennedy Center, the Schubert Theater and the White House. My final 2 1/2 years in the office, I primarily oversaw communications and outreach projects, including the production of all print materials, design and maintenance of the website, and special video and print projects. My time with NDI was invaluable and I learned a tremendous amount about production, teamwork and successful management techniques, not to mention how to produce work of the highest quality.

New York, Ny

Worked part time as the assistant to the production supervisors for a monthly TV special called "The Real Bottom Line", which we filmed live on site inside the Trinity Church in downtown Manhattan. Acted as liaison to special guests, assisted Line Producer and camera personnel.

New York, Ny

Assisted the Director of Development in writing grant proposals to raise money for a capital reconstruction project.

New York, Ny

Personal Assistant to extremely busy and well connected CEO of publicity firm representing A-list celebrity clients. Coordinated media and in-house publicity events. Wrote and copy-edited Sting's 1999 Grammy Legend award speech delivered to Luciano Pavarotti. (with Trudy Styler. humble brag.)

Bachelor Of Arts (B.A.), Theater

Activities and Societies: The Geneseo Outing Club, Theater Club, GSTV Editors.Major concentration in Direction of Staged Theater, focused.

Certified Holistic Health Coach, Health & Nutrition

Trained in all dietary theories and holistic health philosophy and practice. IIN provides substantial support for people to become coaches.

Associates Degree In Marketing And Branding, Marketing, Branding

Recieved Associates degree in branding and marketing for arts programs.