Deborah Cad Email & Phone Number

Leads creative strategy and development for Kanahoma, a San Diego-based startup marketing agency for education-based and nonprofit organizations•Manages the day-to-day creative workflow and campaign development — from strategy and concepting to production and post-production — across all platforms, including CTV, paid and organic social, web, and OOH•Mentors and manages full-time and freelance copywriters, art directors, graphic designers, video editors, and animators•Engages with and presents to client partners to garner support and approval for creative campaigns and production plans•Collaborates with cross-functional teams across the agency, including paid media, web, accounts, project management, and external partners•Directs pre-production and production of video and photo shoots, including talent sourcing, shot list development, and on-set creative direction•In partnership with CEO, owns and supports brand strategy development

Serves as project lead and strategist for Kanahoma Casting, a full-service solution for sourcing real student and alumni stories for marketing and communications initiatives•Partners with clients to determine target demographics and testimonial content •Conducts outreach to collect effective, engaging testimonials that are ready to use across marketing channels•Selects students and alumni for various projects, such as commercial productions and photoshoots•Creates a network of brand ambassadors for clients to connect with for future projects

San Diego, California, United States

Led copy, campaign, and brand strategy development for Kanahoma, a San Diego-based startup marketing agency for education-based and nonprofit organizations — from global online universities to small private colleges.•Writes compelling copy and manages the creative workflow — from strategy and ideation to production and post-production — for creative campaigns across all platforms, including CTV, digital, paid and organic social, and OOH activations, and various target markets•Writes and edits copy tailored to brand standards, research insights, and target audiences that increases engagement, retention, lead generation, and user experience•Develops brand strategy and positioning by analyzing qualitative and quantitative data, leading stakeholder interviews, and conducting competitive analyses•Mentors and manages copywriters and freelancers•Collaborates with cross-functional teams including paid media, web, account management, and video as well as clients and external production agencies•Directs pre-production and production of video and photo shoots, including talent sourcing, outreach, and selection; shot list development; production team collaboration; and on-set creative direction

Manages the successful execution of web projects by collaborating closely with internal team members and clients to ensure that projects are completed within budget and scope•Effectively manages and prioritizes multiple projects in a fast-paced environment•Serves as the central point of contact for clients and team members •Owns projects by ensuring that all project documentation, including project plans, timelines, and reports, are up to date and accessible to relevant stakeholders•Tracks project hours in Clockify and manages tasks in Basecamp•Monitors project progress and identifies and mitigates potential risks and issues•Supports leadership by providing feedback to team members on project assignments and tasks based on their skills, experience, and capacity•Continuously seeks ways to improve communication, collaboration, and organization across the account

Greater San Diego Area

Led copy and campaign development for the Emmy-winning internal marketing agency at National University System, which includes online universities and Pre-K-8 SEL and teacher development programs.•Managed the creative workflow for campaigns across all platforms and various target markets, such as national, local, Hispanic, military, and career-specific audiences•Wrote and edited marketing copy tailored to brand standards, research insights, and target audiences•Developed brand standards and brand style guides for clients and campaigns•Mentored and managed a team of junior and mid-level copywriters and freelancers•Directed pre-production and production of video and photo shoots•Sourced compelling stories about students, alumni, and members of the organization to showcase on web and social media channels

San Diego, California

• Led creative and copywriter for the National University System, driving the brand voice for National University and its four affiliates.• Concepted and produced integrated marketing campaigns and marketing assets, including national TV commercials, radio, video, paid social, display, email, web, print, and out of home • Partnered with creative, marketing, and accounts teams to plan and execute campaigns• Managed a team of copywriters, mentoring junior creatives and developing mid-level creatives• Led casting process for broadcast, integrated marketing campaigns, video, and photoshoots

Manchester, Nh

Senior copywriter for Southern New Hampshire University, developing concepts and copy for strategic integrated campaigns, national broadcast TV, paid and boosted social media, radio, print, email, web and digital.

Framingham, Ma

Junior copywriter at Staples Inc.'s internal advertising agency, writing copy for social media campaigns, targeted and chainwide email, landing pages, banners, in-store signage, radio and direct mail.

Framingham, Ma

Coordinated the creation of the print and online circulars, as well as other sales-driving collateral, for Staples Inc. Worked with merchandising, marketing and other advertising groups to create flyers, newspaper ads and in-store signage. Served as a copywriter to the creative team, writing copy for promotional campaigns, in-store signage, Web sites, banners, emails and social media.

Hudson, Nh

Managed two weekly "Neighbors" sections by assigning, editing, writing and seeking out the most unique, touching and/or informative community events going on in the Nashua region. Designed the layout of the sections and managed the community Web site, www.telegraphneighbors.com.

Hudson, Nh

Ellsworth, Me