Deborah Craft Email and Phone Number
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20 years of transformational leadership in Marketing and Customer Service operations and technology.ORGANIZATIONAL LEADERSHIP:Inspirational leadership of global teams / Creator of clarity from ambiguity & chaos / Proven executive communication skills / Transformational change management / Willing to challenge the status quo / Builds influential relationshipsOPERATIONS LEADERSHIP:Contact center technology solutions / Vendor relationship management / Supply chain managementPRODUCT LEADERSHIP:Ownership of global capabilities / Advocate for the customer / Executive champion for Agile delivery and Enterprise Business Agility / Strategic delivery against business vision
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Vice President, Digital Product - Offers, Comms & Martech ExperiencesAmerican Express Jul 2023 - PresentNew York, Ny, UsAs part of the Enterprise Comms & MarTech Experiences (ECMX) organization, leading a global team of 200+ digital product professionals who play an instrumental role in evolving customer and colleague marketing and servicing communication experiences to drive increased revenue, partner funded value, and customer engagement. Responsible for channel strategy and customer-centric digital experiences across push, SMS, email and other outbound communication channels/platforms. Management of Amex Offers ecosystem including marketing operations, digital product development, and transformation. -
Vice President, Digital Product - Enterprise Personalization, Offers & CommunicationsAmerican Express Nov 2021 - Jun 2023New York, Ny, UsAs part of the Enterprise Digital Member Experiences organization, led a global team of product professionals who play an instrumental role in evolving digital experiences to drive increased revenue, partner funded value, and customer engagement across push, SMS, email and other communication channels. Responsible for the definition, management and launch of proactive and personalized content and customer experiences, as well as delivery of regulatory and servicing communications, via these critical channels, platforms and capabilities. -
Vice President, Digital Product - Credit & Communication Capabilities And Investment StrategyAmerican Express Jan 2021 - Nov 2021New York, Ny, UsWithin the Global Services Group (GSG), responsible for global product strategy, management and development for Credit, Collections, Servicing Communication (Email/Alerts/Paper) and Document Management/Storage capabilities at American Express. Scope includes the technology, tools and business rules necessary to support those customer journeys. Also responsible for global GSG technology investment strategy and lean portfolio management (LPM). -
Vice President, Digital Product - Contact, Knowledge & Communication CapabilitiesAmerican Express Jul 2018 - Dec 2020New York, Ny, UsPromoted from Voice Capabilities role, incorporating Digital Servicing Interaction capabilities to portfolio scope. Added responsibility for dialer / outbound contact management, workforce management, chat/messaging tools, and cobrowse, email and social media servicing capabilities. Expanded again in January 2020 to include knowledge management & learning tools, communications capabilities including document management, and automation portfolio. -
Vice President, Digital Product - Global Voice CapabilitiesAmerican Express Jul 2016 - Jun 2018New York, Ny, UsResponsible for consolidating and modernizing American Express' contact management ecosystem globally, and providing an informed welcome to the millions of customers who contact us every day. Scope included global call/contact routing, inbound and outbound voice response, call recording, speech analytics, and overall telephony business architecture and strategy. -
Vice President, Operations & Digital Product - Global Card IssuanceAmerican Express Jan 2015 - Aug 2016New York, Ny, UsRan card issuance for the American Express proprietary business globally, including all new, renewal and replacement cards. Scope included plastic, chips, contactless, card personalization and postal / courier delivery, plus digital product ownership of issuance platform. Led a global team of 150+ based in several countries; managed large cost base and drove re-engineering initiatives for efficiency & effectiveness. Oversaw supplier management including compliance, quality, pricing, service levels, BCP and technical capabilities. -
Vice President, Servicing Case Management And Tech Investment Strategy, World ServiceAmerican Express Jan 2010 - Dec 2014New York, Ny, UsLed a global, cross-functional team of employees and contractors in a multi-year capability transformation, with the vision of providing extraordinary customer care and satisfaction through improved infrastructure and business capabilities. Partnered with Technologies and Operations to conceptualize and deliver new tools for contact center agents that measurably and profitably improved customer experience and loyalty, as well as employee satisfaction. Key areas of responsibility included: global servicing case management; merchant servicing capabilities; workforce management tools. Responsible for governing global technology investments for World Service (Jan 2010 - Dec 2015). -
Senior Director, Capability Planning & Enablement, U.S. Service Delivery NetworkAmerican Express Nov 2008 - Dec 2009New York, Ny, UsHired from marketing organization into customer care organization in order to create a new team focused on matching technology investment to senior management's long-term business strategy for U.S. customer service. Promoted to VP within role in Jan 2010, as job scope expanded from U.S.-only to global (22 markets), and as responsibilities expanded from 2 capabilities to 10+. -
Director - Strategic Marketing Capabilities - Loyalty, U.S. Card MarketingAmerican Express May 2007 - Sep 2008New York, Ny, UsResponsible for planning, managing and delivering breakthrough business capabilities, using the strategic application of technology as a toolkit to drive the success of key capabilities supporting American Express' loyalty marketing, including Membership Rewards and our premium servicing needs. In early 2008, added responsibility for long-range capability planning across U.S. consumer and small business card division. Led team of 5-10 employees and contractors. -
Director, Strategic Marketing Capabilities - Acquisition, U.S. Card MarketingAmerican Express Nov 2003 - Apr 2007New York, Ny, UsResponsible for leading strategy and driving implementation of new marketing capabilities allowing American Express to extend and convert Card offers to more prospects and customers, in both the consumer and small business markets. Led a team of 4 marketing professionals plus outsourced resources. -
Senior Manager, Travel Insurance Services, U.S. Card MarketingAmerican Express Dec 2002 - Nov 2003New York, Ny, UsRecipient of Consumer and Small Business Champions Award. Key responsibility was end-to-end ownership of Premium Car Rental Protection (PCRP) service, including P&L management and forecasting, enrollee acquisition and retention, customer experience, and relationship management of multiple vendors. -
Senior Manager / Manager, New Business Development, U.S. Card MarketingAmerican Express Jul 2000 - Dec 2002New York, Ny, UsPromoted from Manager to Senior Manager in January 2002. Led development of 5 new fee-based services from concept stage to in-market test, including technological and operational functionality. Determined product structure, positioning, pricing, and channel mix. Identified potential partners, negotiated agreements, managed partner relationships. -
Independent Web ConsultantMultiple Clients Aug 1999 - Feb 2000Provided marketing research, strategy, and other consultative support to several web-based clients, including Faith.com and KOA.
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Manager, Acquisition Strategy (Mba Internship)Prodigy Internet May 1999 - Aug 1999UsInterim Manager, Alternative Channels, Customer Acquisition Strategy Team. Evaluated untapped alternative media marketing programs and created implementation strategies for recommended new channels. -
Program OfficerOpen Society Institute / Soros Foundations Jul 1995 - Aug 1998New York, Ny, UsProgram Manager (1997–98), Program Officer (1996–97), International Science Foundation / Regional Office for Russia. Managed science programs for the Soros foundation network in the former Soviet UnionProgram Assistant (1995 – 1996), Regional Office for Russia.
Deborah Craft Skills
Deborah Craft Education Details
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Amherst CollegeEnglish And Russian -
Moscow Institute Of Social & Political StudiesRussian Language & Social Studies -
Yale School Of ManagementAnd Nonprofit Management
Frequently Asked Questions about Deborah Craft
What company does Deborah Craft work for?
Deborah Craft works for American Express
What is Deborah Craft's role at the current company?
Deborah Craft's current role is Vice President, Digital Product Development at American Express.
What is Deborah Craft's email address?
Deborah Craft's email address is so****@****hoo.com
What is Deborah Craft's direct phone number?
Deborah Craft's direct phone number is (212) 640*****
What schools did Deborah Craft attend?
Deborah Craft attended Amherst College, Moscow Institute Of Social & Political Studies, Yale School Of Management.
What skills is Deborah Craft known for?
Deborah Craft has skills like Leadership, Customer Experience, Team Building, Business Transformation, Strategic Partnerships, Partner Management, Credit Cards, Business Analysis, Team Leadership, Strategic Planning, Strategy, Financial Services.
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