Deborah C. West, Mba, Mis, A-Csm Email & Phone Number

Hickory/Lenoir, North Carolina Area

Exceptional project management leader responsible for successful completion of a variety of projects across corporate departments including legal, human resources, digital, marketing, finance, customer support, information security and compliance. Coordinated geographically diverse teams with technical and non-technical staff in analysis, design, development, testing and implementation efforts. Successfully transitioned a struggling project to agile methodology, increasing speed-to-market, quality, and client and team satisfaction. Highly skilled at picking up projects that are struggling mid-flight and shepherding to closure. • Creation of project plans, inclusive of deliverables, activities, timelines and budgets, ensuring appropriate use of IT project management tools, governance, processes, and methodologies.• Project manager for digital marketing solutions for Ruckus and CommScope’s web properties, public and authenticated• Garnered strong healthy relationships with stakeholders, project teams, product line managers, and vendors, ensuring that project delivery expectations are clearly defined and met. Responsible for communicating to project stakeholders including leadership team and project teams.• Completed both CSM and A-CSM certifications; daily application and guiding of agile management methodologies

Charlotte, North Carolina Area

Product owner and authenticated management team member supporting and enhancing high wealth, brokerage, retirement and trust functions within wellsfargo.com. Augment portfolio views providing extensive, multi-year, data-heavy platform migration and back-end infrastructure amplification. Initiate improvements for individual, group and institutional high wealth personal and fiduciary accounts.• Heavily focused on content plan for new platform, working closing with content creators, stakeholders, compliance/legal and analytics teams. • Provided exemplary product management, garnering executive confidence and reducing billable hours.• Defined and implemented User Acceptance Testing (UAT), risk mitigation, stakeholder approvals, application clarification and plan management for integrated waterfall and agile projects.• Defined and implemented UAT risk mitigation plan for compressed UAT timelines in order to deploy as planne

Onsite At Lowe'S Hi In Mooresville, Nc

Managed critical, technically expansive cloud-based application installation with a $3.3MM annual contract. Supported management with U.S. and offshore development and testing teams. Provided project status updates for both client and company organizational leadership. Fostered client relationship, and fulfilled contractual agreements. Documented requirements, risks, dependencies, assumptions, and iterative design solutions. • Interacted with client Customer Relationship Managers (CRM) and defined business processes and reporting of key analytics. • Pioneered largest retailer switch of a Global Data Synchronization Network (GDSN) vendor, coordinating providers, vendors and project teams.• Integrated 5000+ vendors to cloud-based solution increasing vendor product speed-to-market, enhancing product data quality, and realigning 20+ client’s corporate staff to better serve their corporate goals, reduce cost and increase efficiency.

Charlotte, North Carolina Area

Contractor via North HighlandCreated and managed C-level communications for Digital Brand Activation Program with 14+ discrete workstreams. Provided tailored reports to leadership, team members, stakeholders and advisory councils. Initiated one-off projects maintaining strategic vision and milestone targets. • Garnered portfolio director’s support and trust through status updates, risk assessment and operational efficiency.• Directed course corrections according to project deficiencies.• Partnered with analytics teams to enable and track customer experiences and satisfaction, and design solutioning to respond to feedback. • Responded to post-launch client concerns with digital updates.

Charlotte, North Carolina Area

Charlotte, Nc

Management & team direction of 7 digital platform applications including digital marketing, CRM, project management, ticketing and approval systems. Developed strategic plan for business, system, marketing and analytical requirements and specification reviews. Managed vendor SOWs and budgets. Upgraded marketing platform increasing efficiencies, adding technical capabilities and improving application interaction.• Managed testing procedures and change initiatives through multiple environments.• Implemented third-party website archiving application, enhancing legal, content management and search compliance requirements.• Established best practices resulting in cost reduction and improved processes.• Requirements gathering and planning for implementation of extended Adobe marketing platforms

Charlotte, North Carolina Area

Contract position at Lowe's.

Mooresville, Nc

Product/platform owner for lowes.com content management system encompassing leading a double system upgrade, and headed the project for re-development of business processes, and design workflows within CMS to prepare the system for current and future needs. • Managed release of new on-site search for non-product content including database migration, UX design, product association, taxonomy and analytics. • Partnered with marketing and product teams to create non-product content journeys that lead to customer purchase• Initiated new processes, reducing approval and web times, increasing data quality and streamlining platform changes.

Indian Land, Sc

Spearheaded an initiative on the forefront of changing the corporate cultural use and application of technology that moved the team from “order-takers” to subject matter experts and web leaders for the company. Interfaced with each client group to make a smooth transition to a new Content Management System that allowed client groups to control their own content. Produced training documentation and facilitated all areas in the key components of the CMS.• Designed, managed development, and launched a website that increased telethon online donation revenue by over 200% with first launch.• Analyzed and recommended new site or section functionality to determine the potential impact and improvement on the company’s Web presence.

Indian Land, Sc

Developed websites to address and engage specific age groups and developmental levels for pre-school, early elementary children, and young teens. Exercised creative and analytical skills to clarify comprehensive branding and marketing requirements that resulted in further developing the ministry’s online youth presence.• Re-created the appearance and content structure for children’s online ministry and established relationships with content providers to ensure continuing age-relevant content.• Received Employee Excellence Award.

Contract placement for homework help and standardized testing preparation for ESL students from sixth to eighth grade at Eastway Middle School.

Gettysburg, Pa

Directed P&L of information services product line including multi-million dollar contract negotiations, developing marketing promotions, and increasing product content value.• Coordinated state and federal grant proposals for projects up to $3M, which created increased sales through customer relations / product knowledge.• Generated an increase of company revenue by 833% within 3 months through cross selling and backend marketing.

Gaithersburg, Md

Directed the web site presence and production of the largest Internet equine community with over 3,500 pages of content, including special projects.Managed move of department from different location; hired new talent; dealt with integration into new structure: managed existing projects/clients and developed new clients in timely manner.Created new digital stallion guide with mySQL based database core with clean and user-friendly input, fed into web-based stallion guide with quick loading and easy to understand.Served as a liaison among marketing, strategic alliances, product management, and product development to integrate a variety of content and to achieve a consistent, successful product for the user.

Middleburg, Va

Successfully directed startup project from inception to completion and after selecting to developing an international team of educators, web designers, and consultants through all facets of business launch and growth.Implemented project from idea to inception to completion to launch including fiscal and project responsibility across all areas. Planned full-scale product launch event. Determined effectiveness and feasibility of potential extensions or ideas on the project and generation/fulfillment of promotions, which required developing a business model and carefully analyzing the market.Managed cost containment of internal talent, contract talent, and material costs. Developed a user base by networking at trade shows and educational events.

Middleburg, Va

Managed diverse projects including for profit and not-for-profit organizations including national and international accounts ranging from $50,000 to $30 million. Projects included a South America-based environment educational program for children and teens. Visited on-site in Paraguay as well as with US-based educational institutions to develop exchange program; wrote grant requests and solicited businesses for funding; assisted with co-promotion with other non-profits or NGOs.

Mba, Management Information Systems

The Hood College MBA program provides students with a professional education preparing them for responsible leadership and for management.

B.S., Equine Science

Activities and Societies: Student Government Association, 1989-1992 Traveling Equestrian Team, 1989-1991 Grand Prix Equestrian Team.