Déborah De Mari Email & Phone Number

São Paulo, Sp, Br

São Paulo Area, Brazil - Dublin/Ireland

Startup a business is the hardest and most exciting thing I have ever made, my primary responsibilities are:Create a vision and strategy.Recruit and retain talent.Develop a Board of Mentors.Ensure the company’s product roadmap is in line with the future strategy.Develop and maintain a business plan. Evangelise the market and launch advertising campaigns. Strategic research with key customers.Measure important things.Develop a network of potential investors.Força Meninas(Go Girls) is an educational startup with a focus on girls 6-18 years old, parents and educators.The platform aims to empower girls to lead the future from the development of social, emotional skills, leadership and 21-century skills. The goal is to enable girls to achieve gender equality through fulfil their potential and being participation in areas with low female representation and Science, Finance and Technology.

Global

A session focused on insights, trends, and developments within my industry.Creating gender-inclusive educational programsImplementing STEM and Green education for girlsDeveloping leadership skills in young womenIncorporating SEL and STEM into educational curriculaBuilding corporate partnerships and programs to support women's advancementUtilizing digital media for social advocacy

Facebook Community Leader Fellows are community leaders who are building meaningful communities. We receive support and grants, access to a leadership development curriculum and experts, in-person networking, and community opportunities with other program fellows.

Dublin - Ireland

I've been learning about myself, developing new skills and planning how I can change the world.

Alphavile, Sp

My position played a key role in shaping the Walmart.com perception in the Brazilian market, being in charge for leading the strategy and creative process to increase awareness of Walmart.com.I have been ensuring that the brand and its creative ideas are consistent with the brand’s values from Walmart.com, following Walmart communication guidelines (style, voice and attributes), working on a daily basis with a team of 9 people for the main areas that I am also responsible for, namely: Branding, Advertising, Content, and Social Media.I supervised all facets of the brand ideas in the production process, ensuring a high quality, creative product, produced quickly and adhering to the standards required, connecting internally with the product and consumer insights teams to understand their needs and take them into account in identifying brand opportunities. In addition, I work with the internal creative design team and/or with our external advertising agency to concept uniquely position the brand.

I managed the Associate Content Editors team, where I had driven the development of strategic content to conduct the online customer experience. This team has developed the editorial strategy of the company, driving SEO content optimisation strategies, and leveraging contents to improve the customers’ experience for all categories and seasonal campaigns.

Develop innovative social media initiatives to support ongoing Natura brand marketing.Senior Editor: Manage day-to-day editorial and content for Natura social media channels in Brazil.Develop social media strategy, guidelines, optimization strategies and best practices. Specialist the development of a robust social and digital strategy including timelines, budgets, metrics, vendors and organizational considerations.Lead point of contact and manage the relationship with Natura social media agencies in Brazil. Fluent understanding of digital trends and technology. Ability to manage multiple projects simultaneously and navigate through complex business situations. Develop engaging social marketing strategies using different social platforms (Facebook, Twitter, blogs, location-based marketing, YouTube, etc.)Collaboration with multiple departments and partners (creative, media, planning, tech) to ensure proper integration of the social element within the digital and marketing strategy. Community management: grow and nurture our clients online communities.Responsible for defining KPIs and success metrics.Results: Makeup: Social Channels achieved all together almost 900% growth in one year, generating around 150 thousand conversations monthly.Natura: Social Channels achieved all together almost 201% growth in one year, generating around 350 thousand conversations monthly.

The voice of the brand/category by sharing real life experiences and relevant content in social media platforms.Implement the online community strategy, coordinating with stakeholders across the Company to ensure its effectiveness and providing superior quality of customer service and support to our community with the help of various communication toolsWork with the Product development team to ensure the community platform (for ex. forums, blogs, moderation tools) are kept up to date and functional, as well as influence the roadmap by collating user feedbackGenerate compelling editorial content and manage a schedule of webchats and competitions for the site communities to engage with, and lead them into contributing their own high quality submissions across the entire suite of tools availableModerate all User Generated Content according to the Moderation policy, liaising with the Legal team where required Manage communities located in social networking sites including Facebook, Twitter, and other similar social media outpostsAct as an advocate of the Company in the brand’s community and as the advocate of the community within the Company, engaging in dialogues and answering questions where appropriateEnsuring return of lapsed readers through the judicious use of regular system mass emails and producing a regular community newsletters and editorialManage a Volunteer Hosting program and build an active community leader networkMonitor effective benchmarks for measuring the growth of the community, and analyze, review, and report on effectiveness of new initiativesRegularly feed back insights gained from community monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashionMonitor trends in online community tools, trends and applications

Social Media Strategist:I'm responsible for strategies and mensure the results the corporate blog, webcast, action in events, twitter and other channels.Copywriter:I have a solid background of creative writing for a variety of mediums(site,blogs,folder, e-mail MKT and banners) with an emphasis on Web. PR:I'm responsible for Locaweb PR activities and working directly with S2 Comunicação to achieve targets regarding exposure to the media, such as the development of:- Media audits- Media & messages training- Scripts- Media briefs- Launch campaigns- Relationship programs for journalists and analysts- Local news releases- PR Strategies- Crisis management plans

Executive Education, Wbcsd Leap Sustainability Program

Leap Program By World Business Council Of Sustentability Development, Sustainability Studies

Girl Meets World Professional Development Training - Girls Leadership, Organizational Leadership

Activities and Societies: Girl Meets World (GMW) is an intensive training program taught by social entrepreneurs and girl experts Rachel.

Brand Management: Aligning Business, Brand And Behaviour

2008, Criação Para Criativos

Activities and Societies: Miami Ad School

Masters In Marketing And Advertising

Bachelor Journalism, Jornalismo