Déborah De Mari

Déborah De Mari Email and Phone Number

Founder and CEO @ Força Meninas(Go Girls)
São Paulo, SP, BR
Déborah De Mari's Location
São Paulo, São Paulo, Brazil, Brazil
Déborah De Mari's Contact Details

Déborah De Mari personal email

About Déborah De Mari

Deborah De Mari é empreendedora social, pesquisadora e jornalista. Após 12 anos no mercado corporativo, reuniu um time multidisciplinar e sintetizou a problemática que afeta o desenvolvimento do potencial das meninas no país. Suas pesquisas originaram o negócio de impacto, Força Meninas, uma plataforma educativa que tem como foco combater a desigualdade de gênero em meninas desde os 6 anos de idade. Atuando no desenvolvimento de habilidades para que elas protagonizem as oportunidades do séc. 21, como inserção nas áreas STEAM. Há 7 anos, mobiliza-se para desenvolver uma nova geração de meninas líderes contribuindo para a diminuição da desigualdade de gênero no Brasil e no mundo. Seus programas já alcançaram mais de 57 mil meninas em 23 estados e 29 cidades de todo o Brasil.Top Voices em Igualdade de Gênero pelo Linkedin Brasil/ 2022Vencedora do Prêmio de Direitos Humanos 2021, da Embaixada do Canadá/ 2021 TOP 100 mais influentes em Políticas de Gênero - Apolithical UK/ 2021Finalista do MIT Solve Challenge/ 2020 1 das 104 líderes de comunidade mais relevantes do mundo pelo Facebook/2019.Founder and CEO Of Força Meninas, has already reached more than 57k girls across Brazil since 2016. As a researcher and a lifelong learner, she has driven attention to the impacts of Gender since childhood on the development of potential and leadership skills in Girls. A pioneer and a reputed speaker, breaking the stigma that STEM careers are not for women. She works hard to change girls and parents' minds and enabling companies to make long-term commitments.Eager to find paths to accelerate gender equality and disrupt the inequality cycle for girls, She wants to be remembered as a community leader who will change the world like a girl. In 2018, she created an award named Change the World Like a Girl with the leading proposal to give voice to young girls in Brazil to expose their initiatives to solve everyday problems.In reaction to the Pandemic, It became the first online community to connect girls. Enabling them to find a safe place to develop skills and consider careers in the most prominent future opportunities. Top Voices in Gender Equality by Linkedin Brasil/ 2022Winner of the 2021 Embassy of Canada Human Rights Award -2021TOP 100 Most Influential in Gender Policy - Apolithical UK /2021MIT Solve Challenge Finalist/ 20201 of the 104 Most Relevant Community Leaders in the World by Facebook /2018.Specialities: Gender Equality Activist; Leadership and 21-century skills Researcher; Community builder; Team leader;

Déborah De Mari's Current Company Details
Força Meninas(Go Girls)

Força Meninas(Go Girls)

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Founder and CEO
São Paulo, SP, BR
Website:
frmeninas.com.br
Employees:
10
Déborah De Mari Work Experience Details
  • Força Meninas(Go Girls)
    Founder And Ceo
    Força Meninas(Go Girls)
    São Paulo, Sp, Br
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  • Força Meninas(Go Girls)
    Founder And Entrepreneur
    Força Meninas(Go Girls) May 2016 - Present
    São Paulo Area, Brazil - Dublin/Ireland
    Startup a business is the hardest and most exciting thing I have ever made, my primary responsibilities are:Create a vision and strategy.Recruit and retain talent.Develop a Board of Mentors.Ensure the company’s product roadmap is in line with the future strategy.Develop and maintain a business plan. Evangelise the market and launch advertising campaigns. Strategic research with key customers.Measure important things.Develop a network of potential investors.Força Meninas(Go Girls) is an educational startup with a focus on girls 6-18 years old, parents and educators.The platform aims to empower girls to lead the future from the development of social, emotional skills, leadership and 21-century skills. The goal is to enable girls to achieve gender equality through fulfil their potential and being participation in areas with low female representation and Science, Finance and Technology.
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  • Freelance
    Champion Of Gender Equality And Girls' Empowerment
    Freelance Jan 2024 - Present
    Global
    A session focused on insights, trends, and developments within my industry.Creating gender-inclusive educational programsImplementing STEM and Green education for girlsDeveloping leadership skills in young womenIncorporating SEL and STEM into educational curriculaBuilding corporate partnerships and programs to support women's advancementUtilizing digital media for social advocacy
  • Facebook
    Facebook Community Leadership Fellow
    Facebook Oct 2018 - Jun 2020
    Facebook Community Leader Fellows are community leaders who are building meaningful communities. We receive support and grants, access to a leadership development curriculum and experts, in-person networking, and community opportunities with other program fellows.
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  • Sabbatical
    Brand Manager, Digital And Content Manager
    Sabbatical Jan 2016 - May 2016
    Dublin - Ireland
    I've been learning about myself, developing new skills and planning how I can change the world.
  • Walmart.Com - Brasil (Walmart Ecommerce Brasil)
    Brand Manager
    Walmart.Com - Brasil (Walmart Ecommerce Brasil) Mar 2015 - Dec 2015
    Alphavile, Sp
    My position played a key role in shaping the Walmart.com perception in the Brazilian market, being in charge for leading the strategy and creative process to increase awareness of Walmart.com.I have been ensuring that the brand and its creative ideas are consistent with the brand’s values from Walmart.com, following Walmart communication guidelines (style, voice and attributes), working on a daily basis with a team of 9 people for the main areas that I am also responsible for, namely: Branding, Advertising, Content, and Social Media.I supervised all facets of the brand ideas in the production process, ensuring a high quality, creative product, produced quickly and adhering to the standards required, connecting internally with the product and consumer insights teams to understand their needs and take them into account in identifying brand opportunities. In addition, I work with the internal creative design team and/or with our external advertising agency to concept uniquely position the brand.
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  • Walmart.Com - Brasil (Walmart Ecommerce Brasil)
    Content Marketing Manager
    Walmart.Com - Brasil (Walmart Ecommerce Brasil) Apr 2014 - Feb 2015
    I managed the Associate Content Editors team, where I had driven the development of strategic content to conduct the online customer experience. This team has developed the editorial strategy of the company, driving SEO content optimisation strategies, and leveraging contents to improve the customers’ experience for all categories and seasonal campaigns.
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  • Natura
    Digital And Social Media Strategist,Content Strategist And Community Specialist
    Natura Mar 2011 - Mar 2014
    Develop innovative social media initiatives to support ongoing Natura brand marketing.Senior Editor: Manage day-to-day editorial and content for Natura social media channels in Brazil.Develop social media strategy, guidelines, optimization strategies and best practices. Specialist the development of a robust social and digital strategy including timelines, budgets, metrics, vendors and organizational considerations.Lead point of contact and manage the relationship with Natura social media agencies in Brazil. Fluent understanding of digital trends and technology. Ability to manage multiple projects simultaneously and navigate through complex business situations. Develop engaging social marketing strategies using different social platforms (Facebook, Twitter, blogs, location-based marketing, YouTube, etc.)Collaboration with multiple departments and partners (creative, media, planning, tech) to ensure proper integration of the social element within the digital and marketing strategy. Community management: grow and nurture our clients online communities.Responsible for defining KPIs and success metrics.Results: Makeup: Social Channels achieved all together almost 900% growth in one year, generating around 150 thousand conversations monthly.Natura: Social Channels achieved all together almost 201% growth in one year, generating around 350 thousand conversations monthly.
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  • Natura
    Community Manager Project Oscar Freire
    Natura Nov 2009 - Mar 2011
    The voice of the brand/category by sharing real life experiences and relevant content in social media platforms.Implement the online community strategy, coordinating with stakeholders across the Company to ensure its effectiveness and providing superior quality of customer service and support to our community with the help of various communication toolsWork with the Product development team to ensure the community platform (for ex. forums, blogs, moderation tools) are kept up to date and functional, as well as influence the roadmap by collating user feedbackGenerate compelling editorial content and manage a schedule of webchats and competitions for the site communities to engage with, and lead them into contributing their own high quality submissions across the entire suite of tools availableModerate all User Generated Content according to the Moderation policy, liaising with the Legal team where required Manage communities located in social networking sites including Facebook, Twitter, and other similar social media outpostsAct as an advocate of the Company in the brand’s community and as the advocate of the community within the Company, engaging in dialogues and answering questions where appropriateEnsuring return of lapsed readers through the judicious use of regular system mass emails and producing a regular community newsletters and editorialManage a Volunteer Hosting program and build an active community leader networkMonitor effective benchmarks for measuring the growth of the community, and analyze, review, and report on effectiveness of new initiativesRegularly feed back insights gained from community monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashionMonitor trends in online community tools, trends and applications
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  • Locaweb
    Social Media Strategist, Publisher Revista Locaweb, Pr And Copywriter
    Locaweb Nov 2006 - Nov 2009
    Social Media Strategist:I'm responsible for strategies and mensure the results the corporate blog, webcast, action in events, twitter and other channels.Copywriter:I have a solid background of creative writing for a variety of mediums(site,blogs,folder, e-mail MKT and banners) with an emphasis on Web. PR:I'm responsible for Locaweb PR activities and working directly with S2 Comunicação to achieve targets regarding exposure to the media, such as the development of:- Media audits- Media & messages training- Scripts- Media briefs- Launch campaigns- Relationship programs for journalists and analysts- Local news releases- PR Strategies- Crisis management plans
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  • Gail Architectural Ceramics
    Trainee Communication And Marketing
    Gail Architectural Ceramics Sep 2005 - Nov 2006

Déborah De Mari Skills

Digital Marketing Digital Strategy Social Media Marketing Digital Media Social Media Marketing Strategy Web Analytics Integrated Marketing Online Advertising Social Networking Community Management E Commerce Content Strategy New Media Online Marketing Marketing Communications Mobile Marketing Strategy Content Development Marketing Social Media Strategist Product Management Social Media Measurement Strategic Communications Social Media Integration Newsletters Content Management Creative Writing Creative Strategy Media Relations Social Media Consulting Mobile Devices Sem Content Marketing Editorial Brand Management Seo Brand Development Internal Communications Blogger Community Sites Corporate Branding Advertising Marketing Management Marketing Campaign Management Management Microsoft Office Powerpoint Customer Service English

Déborah De Mari Education Details

Frequently Asked Questions about Déborah De Mari

What company does Déborah De Mari work for?

Déborah De Mari works for Força Meninas(Go Girls)

What is Déborah De Mari's role at the current company?

Déborah De Mari's current role is Founder and CEO.

What is Déborah De Mari's email address?

Déborah De Mari's email address is de****@****ail.com

What schools did Déborah De Mari attend?

Déborah De Mari attended Yale School Of Management, Esade, Girls Leadership Institute, London Business School, Miami Ad School / Espm, Faculdade Cásper Líbero, Universidade Metodista De São Paulo.

What are some of Déborah De Mari's interests?

Déborah De Mari has interest in Leadership, Curation, Consumer Insight, Social Media, Crowndsorcing, Community Managament, Consumer Behavouir, Human Rights, Branded Content.

What skills is Déborah De Mari known for?

Déborah De Mari has skills like Digital Marketing, Digital Strategy, Social Media Marketing, Digital Media, Social Media, Marketing Strategy, Web Analytics, Integrated Marketing, Online Advertising, Social Networking, Community Management, E Commerce.

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