Deborah Esteve Email & Phone Number

Bordeaux, Fr

Bordeaux, Nouvelle-Aquitaine, France

Bordeaux, Nouvelle-Aquitaine, France

Bordeaux, Nouvelle-Aquitaine, France

Madrid, Madrid, Spain

• E-Commerce⇒ Optimization and monitoring of eCommerce objectives⇒ Execute the annual trade calendar (free-shipping, launching of promotions and/or punctual actions, etc..)⇒ Implement and analyze promotional campaigns in our different websites (USA, EU and UK) ⇒ eVisual Merchandising (updated landing pages and grids)⇒ Manage product catalog uploads ⇒ Analysis and reporting of eCommerce KPIs (sales reports, sell-through, daily sales updates, newsletter reports).⇒ Analysis and benchmark of competitors⇒ Control online stock and replenishment• Marketing Digital ⇒ Google Ads: create and manage Display and Shopping campaigns for the American, European and new markets such as Australia/New Zealand, Israel and Russia.• Project Management⇒ Platform migration: benchmark and analysis of the different ecommerce platforms in the market. This study was presented to the board and helped with the decision making process. Lead the platform migration being the intermediary between the company, the new platform and the IT agency.⇒ Search engine update: improved the design and functionnalities of the website search engine in order to capture valuable data to improve the customer journey. ⇒ Affiliation program: benchmark and analysis the different publishers (in progress)Tools: Magento, Salesforce, Google Ads, Google Analytics, Google Merchant Center, Qlikview, Mailchimp, Doofinder, Wordpress, Jira

Région De Madrid, Espagne

• Commercial activities⇒ Market research and client prospection for securing new business opportunities⇒ Contract negotiation• Account management⇒ Manage a client portfolio of more than 30 national and international accounts (in charge of the Japanese, South-Korean and Indian markets) ⇒ Business analysis based on KPIs⇒ In charge of the Royalties reporting ⇒ Design approval of the licensed items based on style guide• Marketing/Communication⇒ Elaborate the trimestral Newsletter (copy & visual) ⇒ Participate in international Licensing fairs (London, Nuremberg, Madrid) to capture new clients.• Synergies⇒ Coordinate the relation in between Licensing and Retail & eCommerce departments to foment inter-departmental synergies and enhance Licensing Business

Région De Madrid, Espagne

• eCommerce⇒ Develop and monitor the affiliation program⇒ Develop and implement the Customer Review project ⇒ Implement and analyze promotional campaigns (coordination of several departments)⇒ Online sales follow-up (Magento, Micro Strategy) and promotional campaigns results’ analysis ⇒ Design and implement a satisfaction survey (website usability, navegabilty, shopping habits, etc) • Business Development⇒ In charge of the US market (sales follow-up, planification and implementation of promotional campaigns, pricing, Newsletter)⇒ Develop the US market digital strategy along with the local team⇒ Participate in the implementation of Outlet promotional campaigns in collaboration with Privalia, Ventes Privées, Mon Showroom Privé⇒ Help to manage El Corte Inglés' brandshop and the different online promotional campaigns.⇒ Responsable de la implementación de las campañas promocionales online al nivel internacional.⇒ Definición y desarrollo de la estrategia de venta online en Estados Unidos en coordinación con el equipo local.⇒ Participación en la gestión de las campañas outlet de venta online a nivel nacional e internacional.⇒ Participación en la gestión de la Brandshop de Adolfo Dominguez en Marketplaces.⇒ Análisis de ventas y producto online.⇒ Implementación del proyecto Customer Review.⇒ Desarrollo y análisis de una encuesta de satisfacción del cliente online (navigabilidad/UX/habitos de compra). • Social Media / Online communication⇒ Coordinate the Design, Copywriting and Press Departments to define the Social Media publishing calendar in accordance with the communication strategy. • Accounting⇒ InvoicingTools: Magento, Micro Strategy, Microsoft office (Excel, Power Point, Publisher)

Madrid Y Alrededores, España

• Store⇒ Direct sales / Visual Merchandising / Accessorising / Customer Care • Warehouse⇒ Logistics / Stock management

Madrid, Communauté De Madrid, Espagne

⇒ Rédaction pour le magazine online: articles d'inspiration ou sponsorisés, fiches de prestataires.⇒ Participation à la gestion du calendrier de publications mensuelles et à l'élaboration de la stratégie de communication.⇒ Analyse des KPIs du magazine.⇒ Participation à l'organisation d'événements en collaboration avec le pôle Marketing.⇒ Création et alimentation du feed Instagram @zankyou_mariages.

Negotiation Course, International Business

Marketing And Sales Management (Gesco), Marketing

Customer, Market & Company Insights / Branding, Marketing & financial analytics, Marketing Science, Customer Relationship Management.

Certificate Course, Fashion And Luxury Marketing And Communications

Activities and Societies: >> Madrid Fashion Week ShowIntroduction to Fashion and Luxury Communications and Public Relations Fashion.

Trilingual Master, International Business

Marketing / Webmarketing, Corporate Communication Corporate Strategy HR Negotiation Logistics Economics International Law English/Spanish

Bachelor Of Business, International Relations And Affairs

Principles of Public Relations Economics for Business International Law Spanish Culture and Language

Trilingual Bachelor (English/Spanish), Specialized In International Management

Public and private law Economics International Relations Internation Marketing Traduction (english/spanish) Spanish speaking/ English.