Deborah Filipek Email & Phone Number

Downers Grove, Illinois

Hoffman Estates, Il

As Media Relations Manager, responsible for developing product, merger, acquisition and personnel press releases, building relationships with dozens of trade and general media, and garnering more than 150 thought-leadership placements a year for healthcare, real estate and financial services brand subject matter experts. Other responsibilities include:• Collaborate across 3 business units with product managers, subject matter experts and C-level management to plan, manage and complete dozens of campaigns, short- and long-term projects, develop short- and long-form content and help build social media presence with daily and weekly posts.• Increased story placements 25% YOY and ad value 132%. • Optimizes SEO using keywords in press releases, content used in company blogs and on its resource center. • Juggles competing requests from product managers, sales team and SMEs, meeting all deadlines.• Conduct 25 in-house and customer surveys per year via SurveyMonkey, including the annual Net Promoter Score survey, which is supported by a detailed, multi-page PowerPoint presentation.• Ghostwrite, rewrite and edit subject matter expert-written articles.• Write and manage hundreds of annual social media posts across LinkedIn, Twitter and Facebook for product, SME and brand promotion.• Build dozens of custom media lists, track media reach, and monitor competitive and other relevant news via Cision.• Maintain media contact, story pitch and placement lists to track ROI via UV/M and ad value.• Participate in company's activities and awards committees.

Hoffman Estates, Il

Managed and helped produce content for the bi-monthly Nurse.com Special Edition, quarterly TodayinOT.com, TodayinPT.com and Nutrition Dimension publications. For Special Edition issues managed content provided by two nurse editors and six freelance writers. Also produced nurse-specialty-focused infographic, which drove the content for each Special Edition. Worked with designers on production of each magazine and proofread design for quality. Managed promotion of magazine contents via social media posts. Managed an e-mail campaign, which complemented each Special Edition infographic, resulting in hundreds of new leads.Worked with clinical subject matter experts to produce content for the quarterly TodayinOT.com, TodayinPT.com and Nutrition Dimension publications. Worked with designers on production of each magazine and proofread design for quality. Managed promotion of magazine contents via social media posts.

Hoffman Estates, Il

Plan and develop content for the Nurse.com South and West monthly print and online publications. Supervise two nurse editors, six freelance writers and two columnists providing nurse-centric news and features for two separate magazines. Assign, edit and proofread 12 to 14 news and feature articles per month and copy for the letters to the editor page. Work with design teams on magazine production; upload content and photos to WordPress. Circulation: 50,000 monthly in the states of Alaska, Arizona, California, New Mexico, Nevada, Oregon, Washington, Texas and Florida. Also provide writing and editing services across all in-house channels.

Freelance feature articles as assigned.

Temporary assignment, with duties as follows: Process requests using proprietary databases, recruit vendors via telephone and email, pursue refunds from vendors, set up new accounts, update vendor information, collaborate with other dealer relations team members to manage group workload and handle special projects as assigned.

Chicago

• Implemented March 2012 ORS Nasco headquarters relocation/hiring campaign in Tulsa, OK, market that reached an audience of 320,000 across broadcast, print and online placements, with an ad value of more than $12,000.• Increased John Deere Forestry editorial placements 38 percent and impressions 27 percent between 2010 and 2011.• Designed qualitative competitive metrics report that is now team standard.• Produced and placed dozens of customer stories, bylined articles and product press releases annually to leverage clients’ messaging with editorial interests.• Developed, coordinated, managed, wrote and edited award-winning quarterly customer newsletter, which was distributed to 500 fertilizer dealers and agronomists nationwide. • Established and implemented multifaceted public relations programs, including development of key messages.

Desplaines, Ill.

• Fourth hire at Fergus/Peters Group.• Helped grow agency from four-person to 12-person firm.• Presented public relations department to help agency win John Deere Construction & Forestry contract.• Represented PotashCorp and John Deere Forestry using public relations/marketing tactics earning multiple placements in national and international trade media.• Managed, planned and wrote three quarterly newsletters for PotashCorp customers in the fertilizer, animal feed and industrial phosphate sectors.• Managed, planned and copy edited an agronomy newsletter for PotashCorp's ag dealer clients to provide to farmer customers.

Reported on news and features for the country's largest weekly newspaper chainPromoted to the position of reporter for the one of the company's flagship newspapers, where beat included local coverage of First Lady Hillary Clinton's visits to Park Ridge