Deborah Lawson Email and Phone Number
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Strategic partnership marketing leader with proven success in creating 360-degree marketing programs that include experiential, social, digital and marketing communications elements. Skilled in Integrated Marketing, Branding and Partnership Development leading high-impact campaigns for world class brands including Disney, Princess Cruises, Pixar, Marvel and Star Wars. Proven track record of collaboration and cultivating teams in the development and execution of fully integrated marketing strategies for domestic and international products including gaming (mobile/online/console), entertainment, consumer goods and travel/tourism.Dedicated brand storyteller translating business needs and marketing strategies into compelling narrative and engaging content utilizing creativity, metrics and innovation across multiple channels and digital platforms to build long-term success, growth, revenue and conversion. Let’s talk! Strengths: Integrated Marketing | Strategic Partnerships & Promotions | Brand & Franchise Management | Consumer Research / Insight Analysis | Content Creation & Strategy | Digital & Social Media Marketing | Consumer Engagement |New Business Development | Licensing
Princess Cruises
View- Website:
- princess.com
- Employees:
- 9786
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Brand AcquisitionPrincess Cruises Sep 2019 - PresentValencia , CaliforniaOversee brand acquisition and partnership marketing to generate new leads and bookings through growth opportunities, brand sponsorships and integrated campaigns. Manage brand advertising and media programs. Analyze performance of offline & digital marketing initiatives and identify recommendations for improving efficiencies.
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ConsultantFreelance May 2017 - Sep 2019Los Angeles Metropolitan AreaExperiential, New Business Development, Events, Marketing
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Director, Promotions And Synergy - Disney Consumer Products And Interactive MediaThe Walt Disney Company 2014 - Apr 2017Glendale, CaManage and execute best-in-class innovative marketing, synergy, and promotional campaigns to drive brand awareness, customer interest, and sales. Strategically leveraged content and platforms across the Walt Disney Company to launch, build, and sustain Disney Consumer Products and Interactive Media franchises and priorities. -
Senior Manager, Synergy And Brand Management - Disney Consumer Products And Interactive MediaThe Walt Disney Company 2012 - 2014Glendale, CaLed marketing integration, promotions and synergy campaigns for Disney Interactive games, licenses, and verticals. Developed brand strategies and digital experiences. Core shared services team member on the launch of Disney Infinity; Developed and executed the integrated marketing, synergy and promotional campaign.
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Director, Marketing Intergration & Synergy - Disney Interactive StudiosThe Walt Disney Company 2009 - 2012Glendale, CaIdentified, developed, and implemented high-value strategic third-party partnerships, as well as integrated marketing opportunities companywide. Aligned strategic visions and created dynamic promotions and marketing solutions across all disciplines along the path to purchase. Held approval authority for licensee marketing integrations, promotions, and creative. Negotiated media commitment, promotional terms, and territories. Executed interactive content events and filming at parks and resorts. Administered promotions and synergy budgets.
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Director, Global Partnerships - Walt Disney Home EntertainmentThe Walt Disney Studios 2008 - 2009BurbankDefined strategy for global partnerships and sponsorships, set strategic priorities, and led team charged with planning, pitching, and executing multimillion-dollar promotional campaigns for animated and live action in-home releases. Oversaw Associate Manager and seven promotional agencies. Developed and produced in-language Disney Channel interstitials for eight countries leveraging marketing assets across geographies. -
Senior Manager, Marketing Development And IntegrationDisney Interactive Studios 2004 - 2008GlendaleIdentified and developed strategic promotional and marketing opportunities. Responsible for revenue generation from in-game advertising and sponsorships. Negotiated promotional and marketing opportunities with 3rd party partners that build upon defined marketing objectives for tent pole initiatives
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Manager, Promotions And SynergyDisney Interactive Studios 2002 - 2004Glendale
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Associate Promotions ManagerDisney Interactive Studios 2001 - 2002
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Associate Product Manager, MarketingDisney Interactive Studios 2000 - 2001Assisted in managing a $35MM Disney Learning & Creative software brands, product P&L and operating expense budget. Created marketing plans, product assortments, pricing, packaging, promotions and advertising .
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Associate Brand Manager - Pooh And Friends - Walt Disney Art ClassicsThe Walt Disney Company 1999 - 2000GlendaleResponsible for $7MM brand, P&L and $576M brand operating expense budgetManaged and identified product assortment, pricing, promotions, advertising/media plans, forecasting, business/marketing plans, market research, strategic brand direction and execution of marketing collateral
Deborah Lawson Skills
Deborah Lawson Education Details
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Marketing -
Digital Marketing
Frequently Asked Questions about Deborah Lawson
What company does Deborah Lawson work for?
Deborah Lawson works for Princess Cruises
What is Deborah Lawson's role at the current company?
Deborah Lawson's current role is Strategist │ Integrated Marketing │ Partnerships & Sponsorships │ Branding │ Content Creation | Digital Marketing │ Collaboration Architect.
What is Deborah Lawson's email address?
Deborah Lawson's email address is de****@****ney.com
What is Deborah Lawson's direct phone number?
Deborah Lawson's direct phone number is +181854*****
What schools did Deborah Lawson attend?
Deborah Lawson attended California State University-Northridge, University Of La Verne.
What skills is Deborah Lawson known for?
Deborah Lawson has skills like Integrated Marketing, Entertainment, Strategic Partnerships, Marketing, Digital Media, Crm, Content Strategy, Brand Management, Marketing Strategy, Strategy, New Media, Social Media Marketing.
Who are Deborah Lawson's colleagues?
Deborah Lawson's colleagues are Joyce Mbewe, Hatta Zeena, Aeron Zotomayor, Douglas Echaiz, Ekaterina Nikolaeva, Bojan Kizic, Jennet M Stevens.
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Deborah Lawson
United States1cbre.com -
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3hmbay.com, gmail.com, google.com1 (650) 2XXXXXXX
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