Deborah Lawson
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Deborah Lawson Email & Phone Number

Strategist │ Integrated Marketing │ Partnerships & Sponsorships │ Branding │ Content Creation | Digital Marketing │ Collaboration Architect at Princess Cruises
Location: Santa Clarita, California, United States 11 work roles 2 schools
1 work email found @princesscruises.com 4 phones found area 818 and 407 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 4 phones

Work email d****@princesscruises.com
Direct phone (818) ***-****
LinkedIn Profile matched
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Current company
Role
Strategist │ Integrated Marketing │ Partnerships & Sponsorships │ Branding │ Content Creation | Digital Marketing │ Collaboration Architect
Location
Santa Clarita, California, United States
Company size

Who is Deborah Lawson? Overview

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Quick answer

Deborah Lawson is listed as Strategist │ Integrated Marketing │ Partnerships & Sponsorships │ Branding │ Content Creation | Digital Marketing │ Collaboration Architect at Princess Cruises, a with 9786 employees, based in Santa Clarita, California, United States. AeroLeads shows a work email signal at princesscruises.com, phone signal with area code 818, 407, and a matched LinkedIn profile for Deborah Lawson.

Deborah Lawson previously worked as Brand Acquisition at Princess Cruises and Consultant at Freelance. Deborah Lawson holds Bachelor Of Science - Business Administration, Marketing from California State University-Northridge.

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Email format at Princess Cruises

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{first_initial}{last}@princesscruises.com
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Profile bio

About Deborah Lawson

Strategic partnership marketing leader with proven success in creating 360-degree marketing programs that include experiential, social, digital and marketing communications elements. Skilled in Integrated Marketing, Branding and Partnership Development leading high-impact campaigns for world class brands including Disney, Princess Cruises, Pixar, Marvel and Star Wars. Proven track record of collaboration and cultivating teams in the development and execution of fully integrated marketing strategies for domestic and international products including gaming (mobile/online/console), entertainment, consumer goods and travel/tourism.Dedicated brand storyteller translating business needs and marketing strategies into compelling narrative and engaging content utilizing creativity, metrics and innovation across multiple channels and digital platforms to build long-term success, growth, revenue and conversion. Let’s talk! Strengths: Integrated Marketing | Strategic Partnerships & Promotions | Brand & Franchise Management | Consumer Research / Insight Analysis | Content Creation & Strategy | Digital & Social Media Marketing | Consumer Engagement |New Business Development | Licensing

Listed skills include Integrated Marketing, Entertainment, Strategic Partnerships, Marketing, and 38 others.

Current workplace

Deborah Lawson's current company

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Princess Cruises
Princess Cruises
Strategist │ Integrated Marketing │ Partnerships & Sponsorships │ Branding │ Content Creation | Digital Marketing │ Collaboration Architect
santa clarita, california, united states
Website
Employees
9786
AeroLeads page
11 roles · 28 years

Deborah Lawson work experience

A career timeline built from the work history available for this profile.

Brand Acquisition

Current

Valencia , California

Oversee brand acquisition and partnership marketing to generate new leads and bookings through growth opportunities, brand sponsorships and integrated campaigns. Manage brand advertising and media programs. Analyze performance of offline & digital marketing initiatives and identify recommendations for improving efficiencies.

Sep 2019 - Present

Consultant

Freelance

Los Angeles Metropolitan Area

Experiential, New Business Development, Events, Marketing

May 2017 - Sep 2019

Director, Promotions And Synergy - Disney Consumer Products And Interactive Media

Glendale, Ca

Manage and execute best-in-class innovative marketing, synergy, and promotional campaigns to drive brand awareness, customer interest, and sales. Strategically leveraged content and platforms across the Walt Disney Company to launch, build, and sustain Disney Consumer Products and Interactive Media franchises and priorities.

2014 - Apr 2017

Senior Manager, Synergy And Brand Management - Disney Consumer Products And Interactive Media

Glendale, Ca

Led marketing integration, promotions and synergy campaigns for Disney Interactive games, licenses, and verticals. Developed brand strategies and digital experiences. Core shared services team member on the launch of Disney Infinity; Developed and executed the integrated marketing, synergy and promotional campaign.

2012 - 2014 ~2 yrs

Director, Marketing Intergration & Synergy - Disney Interactive Studios

Glendale, Ca

Identified, developed, and implemented high-value strategic third-party partnerships, as well as integrated marketing opportunities companywide. Aligned strategic visions and created dynamic promotions and marketing solutions across all disciplines along the path to purchase. Held approval authority for licensee marketing integrations, promotions, and creative. Negotiated media commitment, promotional terms, and territories. Executed interactive content events and filming at parks and resorts. Administered promotions and synergy budgets.

2009 - 2012 ~3 yrs

Director, Global Partnerships - Walt Disney Home Entertainment

Burbank

Defined strategy for global partnerships and sponsorships, set strategic priorities, and led team charged with planning, pitching, and executing multimillion-dollar promotional campaigns for animated and live action in-home releases. Oversaw Associate Manager and seven promotional agencies. Developed and produced in-language Disney Channel interstitials for eight countries leveraging marketing assets across geographies.

2008 - 2009 ~1 yr

Senior Manager, Marketing Development And Integration

Glendale

Identified and developed strategic promotional and marketing opportunities. Responsible for revenue generation from in-game advertising and sponsorships. Negotiated promotional and marketing opportunities with 3rd party partners that build upon defined marketing objectives for tent pole initiatives

2004 - 2008 ~4 yrs

Associate Product Manager, Marketing

Assisted in managing a $35MM Disney Learning & Creative software brands, product P&L and operating expense budget. Created marketing plans, product assortments, pricing, packaging, promotions and advertising .

2000 - 2001 ~1 yr

Associate Brand Manager - Pooh And Friends - Walt Disney Art Classics

Glendale

Responsible for $7MM brand, P&L and $576M brand operating expense budgetManaged and identified product assortment, pricing, promotions, advertising/media plans, forecasting, business/marketing plans, market research, strategic brand direction and execution of marketing collateral

1999 - 2000 ~1 yr
Team & coworkers

Colleagues at Princess Cruises

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2 education records

Deborah Lawson education

FAQ

Frequently asked questions about Deborah Lawson

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What company does Deborah Lawson work for?

Deborah Lawson works for Princess Cruises.

What is Deborah Lawson's role at Princess Cruises?

Deborah Lawson is listed as Strategist │ Integrated Marketing │ Partnerships & Sponsorships │ Branding │ Content Creation | Digital Marketing │ Collaboration Architect at Princess Cruises.

What is Deborah Lawson's email address?

AeroLeads has found 1 work email signal at @princesscruises.com for Deborah Lawson at Princess Cruises.

What is Deborah Lawson's phone number?

AeroLeads has found 4 phone signal(s) with area code 818, 407 for Deborah Lawson at Princess Cruises.

Where is Deborah Lawson based?

Deborah Lawson is based in Santa Clarita, California, United States while working with Princess Cruises.

What companies has Deborah Lawson worked for?

Deborah Lawson has worked for Princess Cruises, Freelance, The Walt Disney Company, The Walt Disney Studios, and Disney Interactive Studios.

Who are Deborah Lawson's colleagues at Princess Cruises?

Deborah Lawson's colleagues at Princess Cruises include Bastian Pizarro, Charles Hager, Philip Strong, Phoebe Conjurado, and Ronnel Victoria.

How can I contact Deborah Lawson?

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What schools did Deborah Lawson attend?

Deborah Lawson holds Bachelor Of Science - Business Administration, Marketing from California State University-Northridge.

What skills is Deborah Lawson known for?

Deborah Lawson is listed with skills including Integrated Marketing, Entertainment, Strategic Partnerships, Marketing, Digital Media, Crm, Content Strategy, and Brand Management.

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