Deborah Freeman Email & Phone Number

Louisville, KY, US

• Execute strategic Business Plans to ensure census and mix forecasts are met and exceeded.
• Managing Director over clinical liaison’s, admission teams and the marketing operating budget.
• Business Development by interfacing directly with Managed Care Providers, key physicians, Referral Sources, and Case Managers to achieve maximum revenue generation for the hospital while maintain quality care for the.
• Generate demand forecasting, problem solving and utilization trend reports to Executive Leadership Team with specific feedback to CEO/COO. Contribute to Quality, Compliance and collaborative executive leadership team.
• Strategic analysis of admission criteria of CMS 13 Compliance guidelines, payors, RIC codes, CMG’s and referral partners to achieve a 96% admission rate and exceed revenue budgets. Achieve a 70% Medicare conversion rate
• Strategic planning and commitment to reach desired monthly outcomes by a focused effort on achieving a balance of payor, RIC mix, LOS and discharge management

• Provided leadership in new business development of market strategies for growth with alignment of marketing and operational goals ensuring resources are in place to improve outcomes and monitor operational metrics for.
• Implemented improvement processes to restructure staff; recruit, train, develop, coach hospice marketers and revision of process and procedures to increase referral flow increasing patient census by 20 in 3 months.
• Market development, customer strategy focusing on high value key referral sources involving engagement with physicians, hospital management, Skilled Nursing, Assisted Living and Board and Care facilities to cultivate.

Louisville, KY, US

• Restructured and aligned the marketing and operational landscape for 7 Hospice branches throughout Southern California to achieve monthly admission targets of 165 admissions with a census of 545 hospice patients.
• Decreased CAP liability in 4 of 5 hospice branches and exceeded budget to achieve $34 million in annual revenue.
• Realigned 17 direct reports with successful rapid turn-around in startup of 9 new hires involving recruit, train, develop to creatively market hospice services within a closed COVID market. My collaborative leadership.
• Collaborated and designed business development budgets and plans in alignment with Operational LTAC CEO’s, resulting in 2015 $110 million in yearly revenue to growth of 2018 $135 million.
• 13 direct reports providing leadership by managing and supporting 9 Clinical Liaisons (CL) and 4 Patient Assessment Coordinators (PAC) to achieve on average $11 million in monthly revenue, $135 million yearly. Provided.
• Partnered with County Managed Medi-caid plans, BPCI conveners and medical groups, formed partnership with community-based Hospital C-suite (CEO’s, CFO’s, CMO’s).

Hamburg, Hamburg, DE

• Pioneered Advanced Wound Care line in US resulting in the promotion of Advanced Wound Care Sales leader building and developing high performing sales team in alignment with cross-function teams to achieve shared goals.
• Implemented sales plans and marketing programs that resulted in exceeding regional revenue targets by $100,000 and Awarded as leader of Western Region, “2012 President’s Club “and “Advanced Wound Care Specialist of the.
• Analyzed territories and developed sales strategies and business development opportunities, developing 8 representatives’ average growth 2012-2014, 160% and 2 to President’s Club.
• Assisted and interacted with large Hospital groups and IDN’s throughout the Region, gaining positioning and start-up of launching BSN wound care line in a highly competitive wound market, gaining GPO formulary status.

San Antonio, TX, US

• Advanced wound care medical device sales representative marketing a medical Device, a wound Vacuum Assisted Closure (VAC) device to targeted Physicians, Skilled Nursing Homes, Home Health Agencies, Acute Care Operating.
• Increased monthly VAC Units in Use, Patient New Starts and Unit Sales escalating annual revenue to $4 million. 2009, Contributed $3.8 million in revenue, ranked #1 in company, 123% over plan. Initiated improvement.

US

• Collaborated cross-functionally on contract strategy development, implementation and pull-through within payers, select IDN’s GPO.s and Distributors. Negotiated regional managed care market share driven contracts..
• Promoted from Pharmaceutical Sales rep to Professional rep to Specialty rep to Trainer to Managed Care Account Manager to Senior Care Account Manager. Earned numerous awards: “President’s Club, Sales Representative of.