Deborah Garcelán Vargas Email & Phone Number

Barcelona, Ct, Es

Barcelona, Cataluña, España

-Define the product vision and ensure that requirements and user stories are specified in detail.- Lead sprint planning, backlog management and prioritization to ensure on-time and quality deliverables.- Manage projects using PMI and agile methodologies, optimizing team efficiency.- Facilitate effective communication between business, design and development teams, aligning objectives and strategies.- Provide regular updates to stakeholders on product progress, changes and risks.- Gather and analyze feedback from internal and external stakeholders for continuous product improvement.- Apply best practices in agile methodologies to improve team productivity.- Actively participate in key sessions: portfolio planning, releases, sprints and story mappings.- Monitor metrics and key performance indicators (KPIS) and make data-driven decisions to improve product and business results.- Use technical and analytical skills to make strategic decisions to ensure product success.- Conduct Research and Benchmarks to identify product opportunities and weaknesses.- Develop campaigns and messages to accompany the product launch.- Knowledge of the Customer Journey Map and the entire user conversion funnel.- Coordinate with Marketing and Technology department for testing, production and product launch.- Analyze the performance of the campaigns and make monthly reports to adjust the strategies in the next sprint.- Direct contact with the Customer Service department to improve post-sales support and gather feedback for product improvements.- Liaison between the product vision and the marketing and data teams.

Barcelona, Cataluña, Spain

- Define and implement marketing and communication strategy: determine target, segments, channels, messages, creativities and calendar.- Implement Newsletter sending strategy with MailChimp: content and design.- Optimization of Newsletter mailings and creation of mailing calendar.- Establish new customer segments in order to increase sales and communication performance.- KPIS analysis of Newsletter sending, Paid Media and Influencer marketing.- Development and implementation of email automation: Creation of flows and design of welcome mail, first purchase survey and abandoned cart mail.- Design of Banners for self-promotion in Google DFP, Organic content and ads in social networks, Flyers and Vinyls in CANVA.- Execute self-promotion banners in Google DFP and analysis of results.- Implementation of the communication plan for RRSS using Facebook Ad Manager and Creator studio: creation of Paid Social Ads strategy and design of visuals in different formats for Instagram and Facebook.- Scheduling and implementation of push notifications through pushwoosh and analysis of results.- Management of social networks: Facebook, Instagram, Linkedin, Google My Business and Twitter.- Establish contact with national media for brand promotion through Display, press and radio.- Creation and implementation of Flash sales actions to increase sales.- Generate coupons and discount promotions in Backoffice.- Search and contact with influencers to carry out Influencer marketing actions.- Identify and contact collaborators to establish B2B partnership relationships.

Barcelona, Spain

- Identify and contact partners to establish B2B business relationships.- Design the integration strategy and negotiation for Partnership.- Creation of landing pages.- Use of Backoffice, Leadpages and Instapage and activation in Salesforce.- Validation and integration of SEO content in collaboration with Agency.- Creation of content for social networks.- Newsletter design and sending with Actito and Mailchimp.- Account management.- Creation and analysis of the online marketing plan.

Barcelona, Spain

- Identify and contact partners to establish B2B business relationships.- Design the integration strategy and negotiation for Partnership.- Creation of landing pages.- Use of Backoffice, Leadpages and Instapage and activation in Salesforce.- Creation of content for social networks.- Account management.

Paris, France

- SEO content integration.- Creation of landing pages and content for social networks.- Newsletter design and sending.- Partnership account management.- Google Adwords management.

Madrid, Spain

- Analysis of the main social media metrics.- Management and coordination of the Hearst Training communication campaign.- Tracking of marketing and billing actions.

Madrid, Spain

- Coordination and communication of events and projects.- Management of advertising accounts.- Implementation of advertising projects with the creative department and suppliers.

Master En Diseño De Experiencias Digitales Ux/Ui

Entender las herramientas digitales y diseñar la experiencia ideal de un consumidor con relación a una marca. Investigar el contexto.

Bachelor Degree In Advertising And Public Relations

Formación en la gestión y el desarrollo de la publicidad, las relaciones públicas, la comunicación y el marketing, para la gestión.

Technical Qualification In Marketing (English Certificate)

Diseño de estrategias y direccion de campañasen entornos digitales y tradicionales. Analizando el mercado y comportamiento del consumidor.