Deborah Gavin Shemony Email and Phone Number
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Dynamic results-driven C-suite executive with over 20 years of global experience in communications, marketing, and brand management across non-profits, start-ups, and Fortune 500 tech companies. I thrive at leading complex communication strategies during pivotal moments in an organization’s lifecycle, driving brand awareness, reputation management, and customer engagement.Key Highlights:- Strategic & Tactical Expertise: I’m proficient in leveraging digital and traditional channels to enhance brand visibility and stakeholder consideration- Passionate Change Agent: I’m committed to inspiring innovation and experimenting with new campaigns - Team Builder & Mentor: I have a proven track record of cultivating high-performing teams and promoting inclusive practices- Global Experience: I have extensive experience as a marketing professional and chief spokesperson across five continentsMy reputation as a creative leader and storyteller, coupled with my passion for problem-solving, has consistently enabled me to exceed organizational goals. Colleagues often describe me as someone who "delivers more," reflecting my commitment to driving results and inspiring excellence in others. My core competencies include people development, brand and reputation strategy, stakeholder management, media relations, crisis communications, digital marketing, social media engagement, and data analytics.I received my marketing-concentrated MBA from the University of Maryland at College Park, and my bachelor's degree in journalism from Binghamton University. Aside from leading communications and marketing for high-growth brands, I'm an avid reader, a lifelong learner, passionate about the outdoors, a community volunteer, and a very proud parent!
Bbyo
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Senior Vice President, Marketing & CommunicationsBbyo Jul 2022 - PresentWashington, Dc, Us
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Vice President, Marketing & CommunicationsBbyo Jan 2016 - Jul 2022Washington, Dc, UsGlobal non-profit youth organization providing leadership programs, events, and experiences to tens of thousands of teens across the world. As a key member of the leadership team, I provide direction in the planning, creation, and execution of integrated brand and communications strategies across 40 North American and 60 global offices. I also serve as chief communications professional and official spokesperson on a wide range of issues.The marketing and communications team at BBYO is responsible for overall brand management, internal and external communications, graphic design, web development, lead generation, social media, email and content marketing, media relations, event management and marketing, and digital and print advertising for BBYO’s offerings including membership, summer travel and leadership experiences, and school year events and programs.
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Vice President MarketingMarketbridge Mar 2015 - Dec 2015Bethesda, Maryland, UsSaaS-based customer intelligence and analytics solutions provider. Brought in as key member of leadership team to provide counsel on re-positioning the company around core solutions and products, and contribute to overall business growth.I developed a comprehensive, metrics-oriented marketing communications plan with a renewed discipline around demand generation, brand communications and program execution. I also initiated and completed an in-depth brand exercise resulting in new corporate branding and a dynamic new website designed to enhance brand presence, improve conversion points and serve as an effective sales tool. We also created and launched our first customer and employee advocate hub to measure sentiment and encourage target audiences to advocate on behalf of company. -
Director Of Marketing & Communications, Processor BusinessTexas Instruments Mar 2013 - Jan 2015Dallas, Tx, UsResponsible for all communications programs for TI Processor business, including DSP, ARM Processors, Communications Infrastructure and Application Processors. Managed a team of 10 communications professionals, with responsibilities encompassing market communications, media and public relations, digital advertising and branding, event management, and overall external communications efforts. Provided strategic communications counsel and support to Vice President of business, as well as throughout the organization, on issues impacting business reputation and positioning. Maintained primary relationships with media, analysts, clients, senior business leaders and industry influencers. -
Senior Communications Manager, Multicore ProcessorsTexas Instruments Oct 2010 - Mar 2013Dallas, Tx, UsWork alongside vice president of business, actively participating as key member of leadership team providing strategic communications counsel to contribute to business growth and profitability. In less than a year, doubled press coverage for business while number of announcements remained flat; improved qualitative coverage by strengthening relationships with key editors/analysts via innovative outreach programs for spokespersons. Increased number of audience actions by 70% over past two years by directing viewers of campaigns to measurable points on website; added over 7K new contacts to database, a 50% increase. Generated 3x the amount of content over previous year, including collateral, videos, white papers and online course content, driving a 50% increase in views for business. Enjoyed highest performing online advertising banner ever on #1 target website for business; banner was also a “top 10” performing banner of the year across entire company. Increased paid search results by 100% while spend only increased by 33%; decreased cost per conversion by 50%.
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Senior Communications Manager, Communications Infrastructure & Medical ImagingTexas Instruments Oct 2007 - Oct 2010Dallas, Tx, Us
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Communications Manager, Voice Over IpTexas Instruments Apr 2002 - Oct 2007Dallas, Tx, Us
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Senior Manager, Corporate MarketingBroadsoft Oct 1999 - Mar 2002Gaithersburg, Md, UsShaped strategic direction of corporate image through creation and implementation of communications plans that assisted company in growing its business while building brand equity and preparing for IPO. Spearheaded corporate communications and media/analyst relations plan for first product launch. Generated over 80% of targeted press coverage within first three months of launch, creating awareness and differentiation in industry. Managed event planning for six annual industry events. Executed all facets of event planning including objectives development, demo planning, logistics, customer interaction, media briefings, partner marketing, lead management and results tracking. Re-designed and wrote copy for new corporate website. Created detailed plans for adding new sections and content to site and managed updates on a daily basis. Increased traffic to site by 100% in first 3 months after new site launch. Restructured marketing and PR budget and launched new programs while eliminating ineffective ones, delivering a $150K net savings. -
Manager, Product MarketingTelogy Networks Jan 1997 - Oct 1999Planned and executed wide range of communications programs, including seminars, trade shows, collateral development, Internet marketing, direct mail and advertising, helping fuel an increase in the number of qualified leads to sales and directly attribute over 35% of sales to communications activities. Initiated and developed communications strategy and themes for new product launch; established new market segment focus for product line in response to market growth. Wrote and edited collateral including product brochures, application notes, white papers, case studies and direct mail pieces. Served as primary contact with external agency for development of new creative materials and graphics. Initiated and launched new seminar series in North America. Set program goals, organized agenda and speakers, created presentation materials, developed direct mail campaign, tracked leads and effectiveness of program.
Deborah Gavin Shemony Skills
Deborah Gavin Shemony Education Details
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University Of MarylandMaster Of Business Administration - Mba -
Binghamton UniversityJournalism
Frequently Asked Questions about Deborah Gavin Shemony
What company does Deborah Gavin Shemony work for?
Deborah Gavin Shemony works for Bbyo
What is Deborah Gavin Shemony's role at the current company?
Deborah Gavin Shemony's current role is C-suite communications executive with 20+ years experience in global tech and non-profit industries. Skilled in brand awareness, reputation management, and navigating high-profile situations..
What is Deborah Gavin Shemony's email address?
Deborah Gavin Shemony's email address is ds****@****ail.com
What is Deborah Gavin Shemony's direct phone number?
Deborah Gavin Shemony's direct phone number is +124075*****
What schools did Deborah Gavin Shemony attend?
Deborah Gavin Shemony attended University Of Maryland, Binghamton University.
What skills is Deborah Gavin Shemony known for?
Deborah Gavin Shemony has skills like Product Marketing, Corporate Communications, Marketing Communications, Media Relations, Strategic Communications, Strategy, Marketing, Product Management, Public Relations, Marketing Strategy, Cross Functional Team Leadership, Messaging.
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