Deborah Harkins work email
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Deborah Harkins personal email
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From the brand positioning up, I build experiences that promote consumer engagement, that align with strategic positioning and business objectives, while fostering a lively and creative culture.I’m passionate about the development of creative strategies that engage, surprise, delight and compel users through the purchasing funnel: brand, acquisition, conversion and retention and have worked for an array of consumer categories.Nut n' bolts:• Branding and brand guidelines creation and maintenance• Expert concept presenter, facilitating knowledge-sharing and strategic collaboration• Expert in implementing custom creative processes• Team building and mentorship• Translate marketing objectives into clear creative strategies• Expert in photo-shoot strategy and production• Passionate about the creation of integrated marketing experiences• Insights-oriented, champion of the user needs-state• Excellent time-management skills, successfully multi-tracking projects• Understanding of HTML/CSS, CMS systems, responsive design, web and mobile
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RetiredCast WinesCalifornia, United States
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RetiredCast Wines Jan 2023 - PresentGeyserville, Ca, Us -
Brand And Marketing LeadCast Wines Nov 2020 - Nov 2023Geyserville, Ca, UsCore branding development and expressions through all touch-points: social channels, website, label design, event concepts, acquisition, retention and conversion opportunities. Introducing processes and technologies to a category that is just emerging into the 21st century.
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Brand And Marketing LeadCast Wines Nov 2020 - Nov 2020Geyserville, Ca, Us
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RetiredNone Feb 1977 - Feb 2023Arlington, Virginia, Us -
Senior DesignerLivie & Luca Apr 2019 - Nov 2020Emeryville, Ca, UsRebranding lead, drove the refocusing for next phase of growth and implemented activation activities including content, collaborations with co-creators, selling tools for sales support, product development, community out reach, sustainability and loyalty programs. Developed seasonal content stories and communication strategies as well as larger-scale branded co-created content. E-comm marketing strategies included UX, new initiatives and partnerships, email/social strategies and design. I created photography/asset management, process updates for the creative life-cycle and SOPs for online production. -
Creative DirectorMezzetta Foods Oct 2015 - Oct 2017Napa Valley, Ca, UsCreated and implemented new marketing and creative processes for CPG acquisition strategies (consumers and retail sell-ins). Completed brand platform work that informed marketing initiatives and larger design initiatives. Evolved the photography styling, content, CRM and digital marketing strategies. Strategized and produced seasonal integrated marketing campaigns. Managed a team of 6 and creative contractors. -
Creative Director99Designs Mar 2014 - Jun 2015Richmond, Australia, AuEvolved the brand positioning. Developed processes for domestic and international creative marketing needs and broader company-wide initiatives. Produced content, advocate marketing strategies and 360 integrated marketing campaign concepts and delivered assets. Lead persona development. Worked cross-functionally for CRM, landing page, site updates and testing. Managed a team of 5 and creative contractors. -
Creative DirectorThe Men'S Wearhouse, Inc Apr 2010 - Mar 2014Houston, Texas, UsCreative Director of the online properties of The Men's Wearhouse Inc., (menswearhouse.com, menswearhouse tuxedo, kgstores.com, mooresclothing.com, twinnhill.com). Responsible for all online creative guidance. Ensuring alignment with the evolving brand requirements and off-line advertising strategies and new technologies. Built and manage a creative team of 15-18 FTEs. Supporting the needs of five unique brands with graphic designers, writers, front-end developers, photographers, videographers, production, developers and an internally managed photography studio. Introduced systems to integrate seasonality into the marketing programs for full relevant creative expressions synced across all channels. Brought all brands into alignment with best-practices for email, OLM, on-site refresh models. Creative directed all seasonal look books, gift guides and catalog photography. Introduced management processes for the economizing and efficiencies of creative production. Created a communications funnel for the strategic deployment of relevant content to the customer reinforced through a linear alignment of merchandising themes through purchasing flows. Innovated solutions to marketing and branding, and promotional initiatives, integrating the higher level merchandising and brand strategies into the seasonal drive-time marketing programs. -
Creative Lead | Creative ManagerShutterfly Mar 2006 - May 2010San Jose, Ca, UsCreative Lead and manager for merchandising and photography strategies which supply company-wide channels (web, CRM, DM, online advertising, partners, print pubs, retail, corp comm, trade show). Instrumental in building a highly successful creative team which evolved into the internal agency of record for the company. Internal consultant for all business owners, syncing their objectives to all creative. Instrumental in building a creative team that ultimately became the internal agency of record. Develop seasonal visual guidances that map to merchandising drive-times and that support business and brand imperatives. Create innovative photography strategies for competitive differentiation and unique brand expressions. Review all creative produced within the greater merchandising, marketing and visual design department daily. Highlights: persona development, e-mail redesign project, in-life/product photography strategy, on the founding team for the Recognition program, owner of the Brand and Creative Style Guide. Art directed the holiday print catalog and DM photography. -
Creative Lead | Art DirectorEbay Oct 2004 - Sep 2006San Jose, Ca, UsImplemented persona modeling to create visual systems and marketing creatives for international and domestic properties. Highlights; Designed merchandising systems and visual merchandising strategies for both eBay Express (domestic and international) and eBay Motors, created the on-site holiday themes, developed the new “Store” iconography, ProStores redesign and the UI for the internal email platform.
Deborah Harkins Skills
Deborah Harkins Education Details
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University Of California, BerkeleyIllustration For The Natural Sciences -
College Of San MateoGraphic Design
Frequently Asked Questions about Deborah Harkins
What company does Deborah Harkins work for?
Deborah Harkins works for Cast Wines
What is Deborah Harkins's role at the current company?
Deborah Harkins's current role is Retired.
What is Deborah Harkins's email address?
Deborah Harkins's email address is dh****@****tta.com
What is Deborah Harkins's direct phone number?
Deborah Harkins's direct phone number is +170764*****
What schools did Deborah Harkins attend?
Deborah Harkins attended University Of California, Berkeley, College Of San Mateo.
What skills is Deborah Harkins known for?
Deborah Harkins has skills like Online Marketing, E Commerce, Online Advertising, Advertising, Creative Direction, Integrated Marketing, Strategy, Creative Strategy, Marketing, User Experience, Graphic Design, User Interface Design.
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