Acting as a communications specialist to support clients' growth aspirations, develop customer experience strategies and increase profile and engagement with key audiences. Status Digital: Investigated potential new markets and developed a re-positioning strategy.Morrison Data Services: Researched market potential for a heritage company within the group. Devised and delivered an integrated communications strategy to test new markets and products.Dance City: Launched Dance City Sunderland, Acted as interim Marketing Manager for Dance City Newcastle and prepared a business development plan to support commercial growth.Innovation NE: Provided business development, communications support and change management programmes to Innovation NE and its clients.

WHP was a fast-growing engineering company which rocketed from a £4m turnover to more than £20m in the five years that I managed their marketing and PR. The company operates globally and in my role, I managed strategic marketing communications activity internationally and implemented organisational change.• Developed integrated communications strategies across all channels to maximise sales and increase company profile• Launched new brand identity, website and intranet• Worked with a range of clients at a senior level, including multi-national giants and owner- managed companies• Developed and embedded in-house and external service standards• Transformed company culture and performance through instigating and leading a change management programme

Managing Director, WIN: Led a high-profile business network for regional women entrepreneursOperations Director NFM: Managed the regional screen agency during a period of major changeWIN:• Delivered the high-profile Woman Entrepreneur of the Year Awards• Developed future vision, business plan and income streams• Worked with regional stakeholders including business support services and universities to encourage entrepreneurship• Was a Board Member of the influential Northern Business Forum NFM: • Secured future private and public sector funding for the growth of the regional film, TV and digital sectors • Developed partnerships with key stakeholders including training providers, film and TV production companies and Government • Led the company through transformational change in culture• Represented NFM on the Board of the IPPR North think-tank

Senior Manager providing marketing, communications, design, retail, fundraising and technical services for 11 museums and galleries:• Managed the launch and growth of several venues including Discovery, Segedunum and the Great North Museum, to double visitor numbers to 2m annually• Won many awards for TWM including the CIPR President’s Grand Prix Award for Best Consumer PR Campaign and Best PR Team• Managed multi-disciplinary teams and led change management initiatives to transform customer service culture • Developed business plans with stakeholders including councils and architects for venue development• Devised and led on regional initiatives such as The Late Shows • Revitalised retail performance and achieved record levels of income• Was a Board Member of Audiences North East and London-based ALVA (Association of Large Visitor Attractions)