Deborah S. Email & Phone Number

Glasgow, Gb

United Kingdom

Glasgow, United Kingdom

* Single-handedly building and running the International Markets’ insight function.Providing competitive and market intelligence and secondary research support to senior leaders to guide strategic project and service enhancements for the global individual and employer healthcare markets.* Managed the project to built a new International Healthcare Competitor Intelligence Platform for internal global stakeholders.* Created an Annual Review report focussing on the industry’s main global competitors - looking at market trends, analysis and individual deep-dives into competitor developments, product enhancements, marketing strategy and social media analysis. * Initiated, researched and created a monthly competitor and market news digest, including a social media messaging report for competitors in EMEA, NAm and APAC markets. Research experience includes – Competitor intelligence and analysis, Market Landscaping, Competitor Profiles, Partnership Assessments, Gap Analyses, SWOT Analyses, Product Mapping, Product/Service Benchmarking, New Market Entry Analysis, Provision of intel for sales brochures, Reward and Incentive Analysis, Company Messaging positioning to support global marketing campaigns.

Glasgow, United Kingdom

* Carrying out analysis to inform and support strategic business objectives by gathering market and competitor intelligence from multiple sources - including desk research, regulatory and industry portals (Nielsen), reports from external agencies and translating these insights into clear business recommendations for proposition development or potential partnerships or acquisitions. * Preparing and presenting quarterly market share report for retail business leaders - telling the story behind the data - by demonstrating the affect of regulatory changes, market developments and competitors' proposition enhancements * Developing biannual competitor profiles providing a comprehensive picture of competitors' strategy and business models, highlighting areas where competitors lead the market or experience challenges. Specifically focusing on market share analysis, pricing strategy, advertising, customer performance and diversification of services* Delivering quality market and product analysis, producing insightful research reports and gap analysis to support proposition developments

Glasgow, United Kingdom

* Researching, collating and analysing information from various sources in order to deliver clear insight and understanding of the competitive environment and competitors' critical illness propositions. (Term Assurance, Whole of Life, Income Protection, Business Protection)* Producing monthly MI reports for new and existing products to demonstrate business volumes and client segmentation* Analysing of new business quotations produced from various industry portals and online quotation systems to assist IFAs and sales colleagues resolve pricing issues* Streamlining processes and procedures by carrying out gap analysis, defining and writing procedures to enhance turn around times and customer satisfaction.* Proactive maintenance of external adviser databases and best advice systems for multiple internal brands and completing survey/product verifications to ensure all products are accurately represented.