An award-winning senior brand and digital marketing director with over 20 years’ experience in brand, strategic marketing, digital and creative. A conceptual and results-orientated leader who is recognised for creative tactics and strategies that focus on client acquisition, retention and growth.Key skills:Brand strategy and implementationBrand positioningStorytelling and messagingThought leadership developmentCreative direction and designMarketing strategy and implantationCampaign planningDigital marketing strategyChannel strategy and management (web, social, PPC, display)
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Chief Operating OfficerApaturaLondon, Gb -
Business Consultant: Brand, Marketing And CommunicationsApatura Jun 2024 - PresentUnited Kingdom -
Global Head Of Customer Digital MarketingImi Jun 2023 - Aug 2024 -
Global Head Of Brand And Digital MarketingAecom Dec 2020 - Aug 2024London, England, United Kingdom -
Senior Director, Global Digital Marketing + Clients And Marketing For Civil Infrastructure EmeaAecom Nov 2018 - Dec 2020London, United Kingdom -
Senior Director, Enterprise Digital MarketingAecom Apr 2018 - Dec 2020London, United KingdomWorking as global director of digital marketing to engage customers in a meaningful way that provides differentiation of AECOM’s people, products and servicesMarketing Director for Transit, Aviation and Water. Developing sector marketing and positioning strategiesDriving best in class targeted campaigns designed to nurture and build audiences across all digital touch pointsBuilding internal relationships to help influence change across a matrix organisationPursuit positioning including bid strategy and work-shopping, client messaging and communicationHead of marketing for global aviation business line - development of a go-to-market growth strategy aligned to pursuits and growth Management and strategy of brand, digital and creative for EMIA Team leadership of digital marketers, writers, creatives and web developers Market research insights and analytics to inform deeper market intelligence -
Director, Enterprise Digital MarketingAecom Oct 2016 - Dec 2020London, United KingdomGlobal pursuit positioning, strategy and campaign development Hands-on tactical implementation of PPC SEO keywords, paid / organic social, email, CRM integration, display and re-targetingCreation and implementation of the global digital marketing strategyResearch and monitoring economic market trends and competitive analysis to ensure digital technologies are improving and bolstering marketing campaigns and future proofing the organisation (technology includes: Salesforce, Adobe, Hubspot, Alexa, BrandWatch, Sysomos and MS tools)Leadership of large multi-disciplinary global digital marketing and creative team (across locations) providing leadership and mentoring to instil marketing best practice and creative standards -
Head Of Creative And Digital, EmiaAecom Jan 2015 - Oct 2016London, United KingdomLeading creative for marketing, communications and brand across the UK + Ireland, Continental Europe, Middle East, Africa and India. Responsibilities include strategising and developing AECOM’s brand and visual language alongside developing the EMIA creative and digital strategy.Directing and leading a diverse team of creatives across multiple locations. Production and ongoing development of the global digital publishing platform. Defining creative on major marketing campaigns and strategies. Leading the creative vision for the region in its entirety. -
Head Of Creative, Major PursuitsAecom Jan 2014 - Jan 2015Abu Dhabi, Middle EastCreative lead for AECOM's major bid team ($100m+) working across Europe, the Middle East and Africa. My main focus is concentrating on embedding design excellence, technology and innovation into all stages of the bid process. -
Creative Director / Manager / DesignerAtkins Apr 2003 - Dec 2013BristolDesign Manager and Creative Director for Atkins one of the world's leading design, engineering and project management consultancies. Working across various sectors such as energy, aerospace, defence, architecture, highways and environmental services. Management and direction of multi disciplinary digital and creative team following the latest design and UX methodologies. Headed up internal innovation and technology and oversaw the technical leads for 3D, web and digital. Active in the management of key client accounts, strategic business direction and new client pitches. -
Senior Creative And Team LeaderAtkins Apr 2003 - Oct 2006EpsomKey responsibilities included team management and creative direction ensuring that budgets were met. Alongside this role I worked with the managing director of masterplanning creating hand drawn masterplans rendered in photoshop, general design for print such as tenders and bids, reports, brochures, adverts and general marketing collateral.
Deborah Shaw Education Details
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Digital Marketing -
Distinction
Frequently Asked Questions about Deborah Shaw
What company does Deborah Shaw work for?
Deborah Shaw works for Apatura
What is Deborah Shaw's role at the current company?
Deborah Shaw's current role is Chief Operating Officer.
What schools did Deborah Shaw attend?
Deborah Shaw attended Imd, Institute Of Data And Marketing (Idm), Brooklands Technical College.
Not the Deborah Shaw you were looking for?
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Deborah Shaw
Professor Of Film And Screen Studies At University Of PortsmouthGreater Portsmouth Area -
2shawssolutions.com, roadrunner.com
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Deborah Shaw
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