Deborah is a Chief Marketing Officer with 15+ years experience building disruptive & innovative tech-forward brands, combining creative storytelling with data-driven marketing to drive profitable growth. Deborah was most recently the Chief Marketing Officer at Tia, the leading national women’s health company creating a new standard of care for women. In this role, Deborah was responsible for building a category-defining brand, leading cost-effective membership growth, and optimizing retention and lifetime value of Tia’s customers. She managed brand marketing, growth and performance marketing, product and lifecycle marketing, new product, clinic, and product launches, PR and communications, and Tia’s in-house creative team. Prior to Tia, Deborah was the Chief Marketing Officer at Girls Who Code, an international non-profit organization dedicated to closing the gender gap in technology, and Lulu, the first dating app focused on women. Deborah started her career at Google, where she worked on the communications team in New York and Sydney, Australia and launched dozens of products across the US and Asia-Pacific. Deborah received an MBA from Harvard Business School, where she served as the co-President of the Women’s Student Association. She received a BA in Intellectual History from the University of Pennsylvania. Deborah lives in Brooklyn with her husband, three daughters, and mini goldendoodle.