Mentoring student professionals in agency and newsroom settings, providing insight on improving across communication disciplines to help them create content that makes an impact. Managing administrative decisions on budget, hiring, travel, scheduling, and sales to maximize opportunities for students to gain leadership skills and industry-level experience.

Taught Visual Media, Creating Online Media, and Professional Imaging. Facilitated a positive learning environment by emphasizing high expectations and trust, pairing critique with compassion to inspire student growth and motivate excellent work. Supplemented existing curriculum with new activities to align students with industry best practices of usability, branding, and compelling storytelling, leading to higher-quality work.

Oversaw the restoration, hosting transfer, and maintenance of BYU-Idaho Scroll and related student media websites.Recovered and re-published 15,000 Scroll news articles, implementing remedial SEO tactics to improve search rankings and traffic volume.

Collaborated with product managers and VP-level stakeholders at Fortune 500 companies to capture unique value propositions and align content with company objectives. Designed content for 20+ web pages, including copywriting, graphics, and site wireframes, and final mockups. Contributed to 2022-2024 campaign strategies for SaaS products from U.S. Bank & Costco with wireframes, prototypes, A/B testing, copywriting, and user testing. Met with stakeholders across teams to create solutions to increase conversions.Managed multi-faceted teams on high-stakes projects, delivering quality work and maintaining client expectations. Crafted data-driven designs for clients, focused on improving user experience and conversion rates.

Created website content for U.S. Bank and Costco, driving conversions and sales on SaaS products targeted at B2B customers. Performed assessments on existing websites, conducting SWOT analyses to reach target audiences and improve CRO with UX design, SEO, and copywriting.Built WordPress websites using Divi & Elementor themes with advanced CSS.Designed wireframes and style guides in Figma, from rough user flows to advanced prototypes.Collaborated with the art director and marketing team to create highly effective responsive website designs for clients.

Reached over 5k product sales with 200 ★★★★★ reviews. Created digital designs of posters and cards. Achieved above the fold rankings with organic SEO. Provided quality customer service and fast turnaround times for custom materials.

Achieved 1st-page search rankings on Google, Etsy and Pinterest in popular keywords using SEO. Maintained 1m average monthly Pinterest views on content. Networked with other top bloggers within the niche. Averaged 60k monthly pageviews for 2+ years.

Led a team of 30+ creatives in design, video, copywriting, project management, research, and marketing.Implemented an Agile approach to project management in Basecamp, optimizing workflow efficiency on projects. Conducted performance reviews and trained department managers, increasing employee performance and output. Oversaw agency rebranding efforts, defining the agency voice, style, and tone for internal and external messaging. Revamped recruitment and hiring plan with new campaign materials and a proactive strategy.

Hired and trained a new design team, establishing high standards of conduct. Provided feedback, offered mentorship and critique to designers.

Assisted faculty in teaching introductory visual media, web design, vector graphics, professional imaging, and advanced visual media courses. Graded coursework, created instructional videos, revised study guides, created new worksheets, aggregated and analyzed course data, provided critique and mentorship to students.

Mentored students enrolled in visual media, web development, and vector graphics courses. Provided training on Adobe Photoshop, Illustrator, XD, InDesign, Procreate, WordPress, HTML, CSS, and writing. Offered in-depth design critique to students. Brought candy during finals week.

Created posters for musicals, concerts, and fundraisers. Built a new website with custom design, optimized for user experience and SEO. Managed social media community engagement.

Wrote content for client Google My Business listings and web articles. Create social media graphics. Conducted SEO analyses on client websites. Wrote and SEOed content for a 30+ page website. Created and revised client proposals.

Navigated unfamiliar neighborhoods and a military base. Provided top-notch contactless pizza delivery. Delivered 10 larges to a birthday party at the top of the steepest hill in the city. Unironically had a blast working in food service during a pandemic.

Defined the organization's brand identity with an iconic logo and promotional materials, featured in The Seattle Times, TEDxSeattle, The Church News, and other regional and national outlets.Established branding standards for social media and promotional materials, maintaining a cohesive visual style and voice across mediums.