Deborah Kadetsky Email & Phone Number

New York, Ny, Us

OUR MISSION: Together with our community, the Marlene Meyerson JCC Manhattan creates opportunities for people to connect, grow, and learn within an ever-changing Jewish landscape.

New York, Ny, Us

Established Audience Development and Analytics practices for the flagship sites, and with the move to PMC, migrated into oversight on growing and engaging with our 2k+ network of SHE Media Collective publishing partners. More recently taken on Marketing responsibilities to further the SHE Media brand and partner Collective as a top 5 comScore Lifestyle audience of diverse and high quality audience for brands to invest in media and social activations. We believe that media companies can and should be a force for good in the world. Our rich editorial, culled from thousands of diverse sources, ranges from food and family to health, career and entertainment.SHE Media’s flagship brands, SheKnows, STYLECASTER, Soaps and BlogHer, produce award-winning lifestyle content and events that reflect the passion and purpose of the company. SHE Media is the source of innovative storytelling that includes: SheKnows Hatch, an evocative video series featuring Gen Z-generated content; and BlogHer's Voices of the Year, honoring powerful, culture-shifting women across industries.In addition to the company’s owned and operated brands, the SHE Media Collective supports thousands of independent publishers and social content creators with custom technology, education, and monetization opportunities to grow their businesses. Guided by the mission to provide economic empowerment, the SHE Media Collective provides a scalable business model for thousands of entrepreneurs, writers, artists and experts. Advertisers are enabled to run high performance campaigns at scale while simultaneously investing in diverse publishers through their work with SHE Media. Part of Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles, and Chicago. Follow SHE Media on Facebook, Twitter, Instagram and LinkedIn.

New York, Ny, Us

Manage a team of 8 to oversee Digital Marketing, Site and Mobile Analytics, SEO and Social Media Strategy for Time Inc.'s Lifestyle, Fashion and Luxury titles. Responsible for delivery against a portfolio of 15 brand sites, reaching over 30 Million monthly visitors, with a Social Footprint of 45 Million followers.Using a marketing mix of Email/CRM, Social Media, SEM, SEO, Display Advertising, Paid Acquisition and a heavy focus on SEO, the Lifestyle portfolio of sites has seen 40% YoY growth in Unique Visitors in 2014.AllYou.comCoastalLiving.comCookingLight.com Essence.comFoodandWine.comHealth.comInStyle.comMyHomeIdeas.comMyRecipes.com PeopleenEspanol.comRealSimple.com Sunset.com SouthernLiving.com ThisOldHouse.comTravelandLeisure.com

A senior member of the Digital team, responsible for the growth of Disney Publishing's proprietary Digital Books Subscription product: http://disneydigitalbooks.comCRM and Registration recommendations for improving customer communications, conversion and retention.Influenced development of Mobile product and marketing strategy. Implementation of Online Subscription Gift Card production and fulfillment for retail sales channels.Effective online Media recommendations across broadcast, social, search and email platforms.Explore traditional AND cutting edge methods for promoting digital publishing content (i,e. use of QR codes embedded in a book to drive to web and creating complimentary content to promote within books at retail.)Build relationships with Apple, instore and online, as well as with big-box retailers, e-commerce and content portals.Utilization of Disney's related Web, Studio, Store and Event programs to cross sell Publishing products through traditional consumer marketing platforms.

New York, Ny, Us

Responsible for defining and implementing digital marketing initiatives for the Web sites and digital brands of VH1, as well as integration in Consumer Marketing efforts in the digital space. Promoted to Vice President after forming successful portal partnerships for the digital brands, conducting effecting paid media and SEM campaigns, and establishing a process for persistent consumer/onair messaging. Core focus on driving unique users and online video streams on the various VH1 properties, including VH1.com, VH1Classic.com, theFABlife.com and BestWeekEver.tv, utilizing a media mix that includes SEM, SEO, Social Media, on-air integration, event marketing, email, and editorial partnerships. Additionally initiated leading cross-brand efforts for VH1 initiatives as well as campaigns for MTVN’s The Beatles: Rock Band.-Diligent in the development and management of budgets, with a focus on ROI.-Effective in marketing tune-in and traffic/video campaigns using a broad range of media: *Paid Media (banner advertising, SEM) *Content & Syndication partnerships *Broadcast/onair integrations *SEO tactics and recommendations *Web 2.0: Social Media/grassroots marketing and applications *Multi-list Newsletter database management *PR and Consumer Event integrations *Sweepstakes/Contests execution *CRM Lead Generation *User Generated promotional campaigns

Responsibilities include launching and managing an extensive affiliate program for both CD and DVD clubs, managed creative development for paid media and partnerships and email campaigns, as well as brokered upsell marketing partnerships to drive ancillary revenue to the business.*Developed and executed efficient DR campaigns to drive new member aquisition to more than 50% of total business over a 4 year period.*Brokered new business relationships with various loyalty programs to drive multi-million dollar ancillary revenue deals.

Us

Managed and extended the CDNOW music retail website online through pioneering digital marketing tactics.Developed and executed marketing strategies and online promotional initiatives to acquire new customers, build brand awareness, optimize performance and further acquisition for CDNOW marketing programs.- Responsible for growing proprietary consumer affiliate program into an automated program for corporate site and portal partnerships.- Developed and implemented online marketing and promotional strategies, communication and media plans, and partnership agreements.