AI-driven shopping experience

Marketing, data science and digital transformation consulting.Clients: - HRC Fertility - Lancer Skincare - Cuddle & Kind

Built cross-discipline performance practice from production to analytics at DeutschLA. Client: WalmartHighlights:Enabled client to scale acquisition 380% YOY while lowering CAC 65%Implemented content creator practice, saving clients money, accelerating creative speed to market, while adding margin and incremental revenue back to agency within the first year of the program.

Advocating for technology, CX and lifecyle/ecommerce teams in order to grow CVR, AOV and cLTV• P&L ownership leading media, digital product, retention & CX/CS teams to grow brand YOY.• Implemented conversion rate optimization, dynamic upsell, and GWP roadmap that more than doubled YOY revenue during annual sale periods, and drove 60% increase in basket size to 12% of visitors, with no erosion to overall CVR.• Developed automation programs in SMS and Email on Klaviyo that improved cart abandon CVRs by over 200%, and CLTV by 10%.• Led CX team in improving customer satisfaction scores from 65% to 85% and reducing resolution times from 2 weeks to 48 hours

100% retention on high-performing paid acquisition team while up-skilling into digital retail marketing, opening new channels, and media-led CVR optimization.• Hired team of 12 across paid media, affiliate/influencer, and digital product. P&L Management to 300M including media, & technology.• Grew customer acquisition 10% YOY, turning around a 7-year decline in business, while decreasing spend by 20%. Drove 30% increase in acquisition in Year 2, while reducing CAC 38%.• Developed custom media mix and attribution models across paid, earned and owned media plans to scale existing channels and open new awareness and conversion channels in native, social, Google, programmatic, CTV, co-branded partnerships, YouTube, and SMS.• Led ecommerce transformation roadmap establishing site and media analytics and tagging methodology, product positioning, headless commerce, ERP and Adobe migration, and dynamic chat & landing pages with CVRs between 6-11%.• Leveraged Axciom mosaics to establish channel and audience variable messaging and CPA / LTV goals driving a refreshed creative and SEO strategy resulting in 15% incremental new audiences growth• Expanded paid social media programs to grow orders 14x YOY, halving CPOs, while creating new profitable audience segments with 15% longer stick rates compared to baseline.• Relaunched affiliate and micro-influencer program driving down CPOs from $80 to $4, and commissioning on stick rather the conversion for more profitable long-term partnerships.• Led creative and paid media brand marketing programs on YouTube and Amazon's paid media platform that scaled retail business on Amazon and Ulta 40% and 20% respectively.

• Led DTC brand strategy, paid media, CRM, SEO and e-commerce initiatives for customer acquisition and retention fueling subscription programs in healthy/beauty, supplements, and other CPG verticals. Soup-to-nuts strategic direction, with a focus on UI/UX, customer journey, and optimized stick rates. • Doubled YOY revenue and improved conversion rate 150% and stick rate by 25% for subscription-based hair restoration client by restructuring paid media strategy and redesigning a mobile-first path to purchase and retention.• Exceeded client KPIs by developing incubator brand and media strategy; landing page experiments, messaging hierarchy, channel plan and creative executions using focus groups, consumer insights, experiments and desk research.• Tripled conversion rate above 11% with site refresh • Refreshed paid and organic social & influencer program leading to a 250% lift in cross-channel customer acquisition, leading to a 250% lift in cross-channel customer acquisition, 150% lift in conversion rate from social acquisition and retained social audience demonstrated 15% higher LTVs/stick rates than traditionally acquired customers. CLIENTS:• Murad• Algenist• Guthy Renker (multiple brands)• Junee Brands (multiple brands)• Sero Vital• Kopari• Liveli• As Seen On TV (multiple brands)

CONSULTING SERVICES:  Strategic Road Mapping, E-Commerce Optimization, Marketing Automation & CRM Strategy, Paid & Earned Social Media, Mobile First Design, Conversion Optimization, SEO & SEM, Product/Pricing/Inventory Management, Demand & Inbound Lead Generation, Loyalty Programs, MarTech, Branding and Content Strategy• Provided strategic marketing consulting across brand and audience development via social media management, e-commerce optimization strategies, and customer retention programs• Launched impactful earned media influencer programs for high profile consumer brands such as Nintendo, Butterfinger, and St. Michelle Wineries, while exceeding goals for impressions and click-through rates• Embedded as fractional digital paid and earned strategist for key accounts, as well as advisory contact for critical client technology investments• Escalated campaign earnings from 2.5-12X ROI within weeks for 2 separate clients through paid social media and email automation.• Generated product sell-out in 30-days for client by restructuring campaigns and segmentation by media channel.• Reached 50% of annual sales goals for client in a single weekend via a hyper-targeted paid social concept, boosting a small independent film into a Top-10 selling iTunes documentaryCLIENTS:• LaunchDRTV | Accounts: Murad, Junee Brands, As Seen On TV• Golin | Accounts: Nintendo of America, St Michelle Wineries, King's Hawaiian, Nestlé• Millennial Brands | Accounts: Rocket Dog Footwear, Kelsi Dagger Brooklyn, Pour La Victoire• Jafra Cosmetics• Foodcentricity• OMG Superfoods• APM Music• Hips & Curves• Gravitas Ventures • Jennifer Adams Home• Freshology

Managed paid earned and owned media teams as well as retail marketing, technology and analytics.Served as a primary marketing point of contact for the Board of Directors.ACHIEVEMENTS: • Reduced OpEx budget 12% while adding two brands to portfolio.• Rapidly grew business for 3-brand portfolio by implementing a cohesive and revitalized full-funnel brand strategy, revised category planning, replatformed mobile-first ecommerceexperience, and thoughtfully segmented customer retention and loyalty program across 6markets and three continents.• Boosted ROI from 1.8X to 5X across campaigns by overhauling SEM strategy.• Grew traffic and revenue 400% from Email YOY by shifting audience segmentation,automation, and content strategy.• Grew organic search volume 35% by implementing influencer programs. Raised incrementalrevenue 15% after building affiliate program from the ground up.• Optimized brand strategy generating 300% growth in engagement on owned socialchannels.• Increased traffic 70% and improved mobile CVR 120% by restructuring URLs, pages,metadata, markup language, and SERPs while optimizing mobile UX.

Spearheaded planning and ideation for Social, Event and Influencer programs for Holiday 2014 releases including Amiibo, Pokemon and Nintendo 3Ds

• Drove global digital marketing strategy and gaming platform relaunch with a focus on a scalable build that allowed NAD, LATAM, EMEA, APAC and EU markets to operate in concert, while leaving room for culturally relevant interpretations, and messaging at a regional level. Rolled out over 45 instances in 75 markets.• Increased TOS 15%, raised video views 25%, and decreased bounce rates 12% –– successfully relaunching Barbie.com globally from a 1.0 flash-based gaming site to an HTML5 responsible global hub in 45 languages and 70+ markets.• Revamped Barbie.com to an HTML5-based hub for kids and parents, through robust testing and consumer insights, improving key metrics: TOS increased by 15%, video views by 25%, and bounce rates decreased by 12%.• Partnered with analytics on defining a new tagging methodology and technology stack to implement COPPA/CARU-appropriate data collection and out of the box approaches to capture and unify parent and child data.• Directed cross-functional team of 12 to launch new Barbie website, app, and gaming platform rollout across 45 languages and 70 markets, including an app-ready unity based content marketing platform by analyzing global market trends and technology capabilities.• Increased global conversions 575% through a child-facing COPPA/CARU-compliant product catalog launch.• Achieved impressive engagement rates (60% open rate, 81% print rate) by introducing an integrated CRM program with wishlist and retail coupon features.

• Managed P&L to 120M• Developed integrated marketing and communication strategy for 12-15 titles/year across all collateral including websites, paid and earned advertising, packaging, and sales materials.• Increased conversion rate 100% on digital and mobile media YOY, across theatrical and home entertainment releases.• Ranked #1 in entertainment sales for 21 days, smashing forecasts for highest-indexing DVD release of 2009.• Exceeded sales forecasts 300% forecasts for key releases through cohesive co-op ad strategy with select retailers.• Increased conversion rate 100% on digital and mobile media YOY, driving up sales in theaters and in retail.• Grew Anchor Bay social media communities along with talent such as Channing Tatum, Ashton Kutcher, and Snoop Dogg. • Surpassed internal benchmarks for integrated, consistent creative voice by developing, placing, and designing all marketing collateral: websites, online ads and assets, print, catalog pages, flyers, circulars, trailers, radio, and TV spots.