Deborah Ernst Email & Phone Number

Greenwich, CT, US

Walnut Creek, California, US

With JamLoop, companies of all sizes gain access to a proprietary DSP (demand side platform) to place video ads on streaming television. JamLoop’s direct relationships with publishers such as Paramount, Hulu, Disney, Peacock, NBC, ABC, CBS, Fox, and 300 others provide premium inventory at bidder-optimized rates. Advanced targeting capabilities and fraud.

Provided strategic marketing and demand generation direction to a portfolio of clients, from startups to enterprise AdTech companies. Leveraged innovative strategies and B2B marketing insights to drive brand growth and business goals.

Chicago, Illinois, US

• TruAudience, TransUnion’s line of marketing solutions, transforms marketing and media effectiveness with an end-to-end solution suite integrating identity resolution and enrichment, consumer and media insights.
• Developed and executed comprehensive marketing, communication and event strategies that have achieved 9x sales growth for the Media & Entertainment vertical following the TransUnion acquisition of Tru Optik.
• Directed data-driven awareness and lead generation campaigns utilizing paid, owned and earned channels.
• Established and nurtured partnerships for testimonial, event, webinar and thought leadership content.
• Led the rebranding effort to position TruAudience solutions as the industry leader.

Chicago, Illinois, US

• Tru Optik, a DaaS/SaaS company providing audience-based data and identity solutions for the streaming media ecosystem. Our patented Household Graph of more than 80 million homes enabled the world’s leading brands.
• Developed and executed data-driven awareness and lead generation campaigns, implemented HubSpot CRM solution and achieved significant year-over-year revenue growth.
• Managed and directed communications strategy and PR firm.
• Established and leveraged partnerships for cost-effective earned and owned marketing and generated testimonial, event, webinar and thought leadership content.

• SaaS company providing innovative and time-saving digital marketing solutions for small businesses and partners including California Closets, Curves, EXIT Realty, Fastsigns, Kiddie Academy, ServPro and Weichert Real.
• Achieved 100% lead generation growth in one year via paid social advertising and partner email campaigns.
• Developed annual branded marketing plans for social media, website, email, blog and PR.
• Presented weekly analytics with KPIs for digital marketing, partner marketing, website and social results.
• Launched five new products: SmartPost, Reputation Monitor, Newsletters, Surveys and Local PR.
• Redesigned Engage121 website, Q1 2018.

New York, NY, US

• Marketing services division of Time Inc. that specializes in creating strategic and engaging content for brands. Client: Comcast.Directed XFINITY Insider, Comcast’s national loyalty marketing program to high-value.
• Delivered over 500% ROI based on increased revenue and churn reduction.
• Developed annual partner marketing multi-channel plans with content from strategic partners including A&E, Discovery, Fandango, Hallmark, HBO, HSN, NASCAR, Scripps Network, Showtime, Starz and Viacom.
• Represented program with internal and external partners; traveled weekly to Comcast and partners.
• Created monthly partner campaigns including sweepstakes, exclusive offers, giveaways and screenings via website, email, direct mail and social media.

New York, NY, US

US

• Cash management and financial technology company for bank and retirement industries; closed operations.Led strategic marketing for ACA brand and reported directly to Chief Marketing Officer.
• Developed annual marketing plan including ROI, strategy, positioning, messaging and reporting.
• Generated over 10% lead generation for Sales with multi-dimensional direct mail campaigns.
• Managed retirement industry event with over 88% participation and 50% new leads for Sales.

Dallas, Texas, US

• Nation's largest rural local exchange carrier offering local, long distance, Internet access, wireless and DISH Satellite TV to residential and business customers in 29 states with over $4 billion in revenue.Developed.
• Enhanced targeting in new transpromo marketing channel (on customer invoices) to increase sales and reduce marketing costs generating 20-35% of inbound call volume per campaign.Increased speed to market time to days by.
• Launched three new products: Defined positioning, market strategy, ROI, communication plan execution, sales and call center on-site training support.

New York, NY, US

• Led and managed subscriber acquisition and cross-sell marketing campaigns; supported product and channel launches, including NFL, Martha Stewart and Howard Stern. Supervised three managers and agency relationships.
• Sirius Direct: Launched e-commerce site and direct sales programs to affiliate, partner, affinity and high market potential segments to achieve year-over-year growth.
• Subscriber marketing: Devised and executed offer and communication strategy to generate 35% of total Direct sales goal and positive impact on retention.
• Lead conversion campaigns: Defined and launched lead management campaigns including SEM and SEO to deliver positive year-over-year ROI and over 8% traffic to website.

Boston, Massachusetts, US

Overland Park, Kansas, US

Irving, Texas, US

Mba, Business Administration And Management, General

Bachelor’S Degree, Communication