Debbie Klarfeld Email & Phone Number

Rancho Mirage, California, United States

Houston, Texas Area

Irvine, Ca

Recruited based on industry reputation and niche expertise to develop and implement a formalized Product Management Department capable of supporting the company’s exponential (organic and acquisition-based) growth. Key challenges: Source, build and manage a formalized product management function including appropriate technology tools and staff to serve as the foundation for continued growth; identify product-related optimization opportunities to improve bottom line profitability. • Product Team introduced new and significant expertise to facilitate product penetration into new verticals including Regulated Screening and International market spaces. • Identified, quantified and implemented approximately $1.5M in post-acquisition cost saving opportunities.• Developed and commercialized multiple specialized products worth a projected$2M in anticipated new revenue• Team created business requirements for 4 additional platform improvements that are currently complete or underway. • Identified and addressed mission-critical, cross-enterprise platform technology gaps.

Provided leadership across this privately held organization with primary responsibilities for leading key strategic initiatives, streamlining operational protocols and procedures and advancing product and service offerings. Also responsible for leadership of the Compliance and IT functions.Company doubled in revenue and tripled in revenue per employee during my tenure based in large part upon our operational restructuring work, cultural and personnel development designed to provide the appropriate infrastructure for growth and system development efforts based on high quality business requirements.

Provided daily strategic and operational leadership to this $68 MM division. Responsible for all elements of the organization except for the sales force.Revamped and formalized critical software development process to implement the use of business requirements and change control. Initiated use of P&L statements by market segment to appropriately identify strategies for revenue and profit enhancements. Lead organizational change to focus on quality, superior customer service, efficient workflow and compliance.

Re-defined the strategic product marketing / management role in the Clinical Division. Re-built product marketing team to aggressively drive product revenues through high quality targeted marketing efforts through multiple direct and indirect channels applying state-of-the-art knowledge and techniques.Work resulted in revenues that exceeded our annual plan by 28% at a marketing spend level below the previous years. Successfully launched four new multi-million dollar products 3Q 2007 through 1Q 2009. Drove organization change to incorporate critical product management principles e.g. roadmaps, resonating value propositions, strategy validation through market research, focused target market development and brand management strategies.

Provided critical expertise to advance development of the technology platform necessary to deliver various mission critical products. Created strategic and tactical business requirements for the products and the technology for delivery.

Provided operational oversight driving revenue and gross margin performance for $130 MM Commercial Services business unit with 5000+ customer through end user and wholesale channels. Planned and directed product development life cycle, product portfolio management and division-wide fulfillment operations, systems and technologies. Lead staff of 225 people and managed $8 MM budget.

As principal company officer and primary interface to Board of Directors, held full P&L / operations accountability and decision making authority for all business units. Drove vision and strategic direction, originated / executed strategic sales, marketing and financial plans, designed and improved business processes and established key partner relationship.

Bs Of Science, Chemistry

Activities and Societies: Phi Beta Kappa

Mba, Management And Marketing