Deborah K Speer's Location
Greater Tampa Bay Area, United States, United States
Deborah K Speer's Contact Details
Deborah K Speer work email
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Deborah K Speer personal email
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Deborah K Speer phone numbers
About Deborah K Speer
An enterprising, results-oriented marketing professional with multifaceted expertise in B2B and B2C marketing, communications and business development in the travel, retail, consumer packaged goods and software product services industries. Comprehensive leadership experience in problem-solving, cross-functional collaboration and communication. Possesses a proven track record in increasing brand and product awareness and sales across omnichannel platforms, in addition to business development into new markets and go-to-market strategies. Presents a demonstrated history of surpassing expectations and consistently meeting or exceeding financial and other objectives managing internal and external teams and budgets in excess of $1 million. Recognized as a resourceful, top performer and key contributor to success, who helps companies meet growth and sales goals while setting new benchmarks for excellence in marketing.
Deborah K Speer's Current Company Details
Private Consultancy
Looking for a kidney donor who is a match
Florida, United States
Deborah K Speer Work Experience Details
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Private ConsultancyFlorida, United States
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Head Of MarketingFreelance Apr 2024 - PresentOf all the marketing jobs I’ve had in my career, this ivy far the most important. I’m promoting my personal need for a new kidney preferably from a living donor. It’s my life that is the ultimate goal. My insurance ultimately covers all the medical costs of the donor. I lived an active life until early 2024, thoroughly enjoying activities like swimming, snorkeling, and scuba diving. As a lifelong athlete, I proudly held the title of college All-American and achieved national ranking as a swimmer. However, my world was turned upside down when I received the devastating news I had EndStage Renal Disease. Facing the reality of failing kidneys, I now require daily dialysis to survive. My life has undergone a profound transformation.Your consideration of becoming a living kidney donor is immensely appreciated. With your generosity, you have the power to bestow the incredible gift of life upon someone like me. For more informationand registration, please scan the QR code located in the image or here. https://ufhealth.org/living-kidney-donationI’m in the process of evaluation for a kidney transplant. That’s the “easy” part. The hard part is finding a living donor match. Please consider being tested. Just follow the link in the QR code.costs of the donor. And a donor’s health is also checked thoroughly toe sure that person’s health is not negatively impacted. There aer almost 100,000 people in the US needing kidney transplants. Won’t you consider being a lifesaver?
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Marketing ConsultantPrivate Consultancy 2016 - Jan 2023The right content and marketing can turn a good idea into a great business success. So whether your company is a start-up, SMB (small or medium-sized business), or large corporation, my skills can help you achieve your goals. I available for marketing consulting, helping craft your value proposition, marketing strategy and plans, messaging by audience or persona, collateral, sales presentations, website, etc. And then I can either continue to be very hands-on by executing the plans and keeping your communications current and relevant. Or I can work with your own chosen sales and marketing team members as a leader, training them to take on more of the work in the future.I am also interested in short- or long-term marketing or marketing communications projects including branding, business development, writing/creation of marketing or sales collateral, website review, production of videos, social media strategy, etc. Please contact me to discuss how I can help you make your business look and be more successful.
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Director Of Marketing, Sales, And Guest RelationsClearly Cayman Dive Resorts Jan 2017 - Oct 2020St Petersburg, Florida, UsResponsible for traditional, email, and digital marketing for a company that owned 3 dive resorts in the Cayman Islands plus their onsite dive operations. Managed strategy, branding, creative development, messaging, promotions, newsletters, websites, and social media plus virtually all the written communications for the company. Position eliminated due to COVID-19 closing down access of visitors to the Caymans since March 2020.Since I learned to scuba dive more than 30 years ago, I've dreamed of working "in the business" and getting paid to do something I truly love. It has come true! I wake up smiling every day, because I get to g o to work with fabulous people at a fabulous company, helping our customers plan dream vacations to 3 of the most beautiful islands in the world. We own Cayman Brac Beach Resort, Little Cayman Beach Resort, and Cobalt Cove Beach Resort on Grand Cayman Island. When the President of the company and I first met, we both decreed it "divine providence" that we found each other. Check it out: www.clearlycayman.com. -
Director Of Product MarketingCatalina Marketing 2014 - 2016St. Petersburg, Florida, UsManaged B2B go-to-market, marketing and collateral strategy and creation for retail clients, including most major groceries, drugstores and big-box stores in the U.S. (Albertsons|Safeway, Ahold, Delhaize, Kroger, SuperValu, Target, Walgreens, etc.) and for Consumer Packaged Goods (CPG) manufacturer clients (Coca-Cola, General Mills, J&J, L’Oreal, Nestle, P&G, PepsiCo, Unilever, etc.)• Created and implemented omnichannel marketing collateral and communication strategy for product life cycle from development, prospecting through discovery (first sales meetings), commercialization (launch of campaigns), and results and reengagement (reporting in professional manner and suggesting next campaigns).• Bridged knowledge between Product Development and needs by Sales to identify and develop appropriate strategies, collateral materials and language for various client audience sizes, levels and client roles that supported Sales’ efforts to open doors and close deals. Collateral included online, print, interactive demos, video, etc.• Partnered with senior leaders on development of strategic goals, messaging and presentations for new customer meetings, and on value propositions and collateral reflecting a new enterprise view our business.• Researched competitors to ensure best-in-class products and solutions. Researched and reported on new technology the company could leverage or should look into for future product development.• Worked with Insights and Product teams on voice of the customer and customer research to help measure satisfaction with our products and solutions, also compiling compelling statistics and talking points to use in marketing collateral.• Drafted and collaborated with executives, product, and PR firm on press releases and byline articles. -
Omnichannel Marketing ConsultantHsn 2014 - 2014St. Petersburg, Fl, UsRequested to return to HSN to research and advise on mobile marketing and its integration into other channels in an “omnichannel approach” with goal of creating overall mobile strategy with long-term plan.• Created detailed process documentation for mobile SMS and Push notifications.• Developed marketing strategy, plan and best practices for growing customer use and sales through mobile apps.• Tested and documented for changes bugs and poor user experiences within the mobile apps, on the mobile website and in SMS and Push notifications.• Developed master mobile plan, including the above with addition of mobile advertising and search. -
Director Of Tv Affiliate MarketingHsn 2011 - 2013St. Petersburg, Fl, UsDeveloped and led cross-platform, integrated multi-media B2B and B2C marketing and communication programs that contributed to the growth in use and sales of more than 200% overall year over year through HSN Shop by Remote. • Collaborated with CRM partners on optimal customer selection and personalized offers to drive desired results for targeted marketing programs.• Ideated and led cross-divisional project to create first traditional HSN 30-minute show as model for future programs and means to bring in new customers, working with internal and external teams. Show aired five to eight times daily in November-December 2013 (approximately 250 hours of media), in addition to “on demand” viewing on the AT&T U-verse Website and in its U-guide app (at no cost to HSN beyond production, valued at approximately $1 million). Leveraged the expertise of HSN’s celebrity culinary and entertainment personalities to help viewers learn “inside story” on how they could produce their own all-star holiday feast. • Reviewed and analyzed competitive programs, products and apps, and changed or made recommendations to existing HSN marketing and content strategies. Created marketing collateral including print, online, video, social and TV assets.• Worked with HSN and television service providers’ PR teams on objectives and messaging for key initiatives and newsworthy stories.• Created and maintained marketing and communications “crisis” plan that would launch if a television services provider threatened or removed HSN from its lineup. Included PR, communications plans, customer messaging, calls to action, and business replacement tactics.
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Director Of Product Marketing, Advanced Services / New MediaHsn 2007 - 2011St. Petersburg, Fl, UsResearched, tested, recommended and collaborated on new platforms for engaging and selling products to consumers.• Guided developers on branding and user interface, and conducted ongoing customer research, including surveys, focus groups and roundtables. Created overall go-to-market strategy, marketing collateral, and implemented B2C and B2B marketing plans.• Launched HSN new media (YouTube, Facebook and Twitter), testing and developing original best-practice guidelines for content, consumer engagement and messaging. • Provided goals and key messaging points and media suggestions to HSN PR, coordinating with consumer electronics manufacturers’ PR on the final press releases.• Wrote specifications and selected vendors for HSN’s mobile SMS platform, and launched HSN mobile messaging. Developed best practice guidelines for consumer engagement, messaging and marketing.
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Sr. Manager, Brand MarketingHsn 2005 - 2007St. Petersburg, Fl, UsDeveloped and managed multi-channel, integrated marketing plans, branding and the creative process for advertising and collateral creation and production for all home products and brands to attract customers, grow share of wallet and retain existing customers. Created go-to-market strategies for new brands including Bob Vila home tools, Concierge Collection home decor, Tim Love culinary, etc. Developed and led August 2006 campaign to drive bounce-back purchases during traditionally slow month that resulted in several millions of dollars of incremental sales. Managed PR between HSN and vendor partners.
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Writer / Sr. Writer, Product InformationHsn 2002 - 2005St. Petersburg, Fl, UsReviewed all products in assigned categories scheduled to air on HSN, capturing and scripting into content needed by on-air hosts, call center representatives, warehouses (to ensure item receipts matched orders), legal (for accurate product claims) and customers (via HSN.com descriptions). Promoted within 1½ months to Senior Writer, with responsibility for up to 15 writers. Created first written-content style guide and standards. Developed and conducted ongoing training to help writers learn how to convert descriptive copy into marketing messaging that drove sales.
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Director Of MarketingSoutheast Airlines 2001 - 2002Chicago, Il, UsUpdated branding and positioning, communications and created written standards and use guidelines. Created and led PR and marketing campaigns, developed website and collateral materials, and managed production of commercials for TV and radio, advertising and media placement. Set up local reservations center, established standards of excellence, created and conducted training, and hired and managed representatives until bringing on a Reservations Center Manager. Set up revenue-management system and adjusted inventory to help drive highest new sales. -
Director Of MarketingPayless Car Rental 2001 - 2001Identified, defined, developed and managed PR, standardized corporate image and branding requirements, including internal and external communications, presentations, print and direct-mail materials, print and Internet advertising, and websites to educate about products and services and stimulate sales for B2C and B2B markets. Developed national and global marketing and advertising programs with localized versions for franchisee-direct participation. Led Franchisee Marketing Committee. Shared responsibility for increasing sales of franchises and franchise B2C sales through packaged marketing programs. Wrote and published articles about the company in trade magazines. -
ConsultantSelf-Employed Marketing And Communications Consultant 1994 - 2001Developed and implemented retail marketing and promotions programs. primarily for mobile clients with targeted objectives: to increase number of Original Equipment Manufacturer (OEM) accessories sold with phones, attract new subscribers, upgrade handsets and reduce churn (changing carriers). Specialized in delivering low-budget, packaged programs that could be used in any market. Greatest success was in driving rate from 5% to 95% of customers purchasing one or more OEM accessories with their mobile phone. Secured and collaborated with strategic partners (Pizza Hut, Coca-Cola and Subway) to expand the audience reach and deliver higher ROI. Key clients included Nokia, Cellular One and Pacific Bell Wireless. -
Manager Of Travel Agency Sales, Marketing & CommunicationsContinental Airlines 1987 - 1994Chicago, Il, UsDeveloped and implemented strategies, plans and messaging for communications with 35,000-plus travel agencies, 50 global sales offices, 350 global sales representatives, 200-plus airports, and other internal departments and corporate offices, including setting audience-appropriate language and tone. Acted as “the face and voice” of the company to travel agency partners. Provided PR with messaging goals and talking points. Developed, communicated and implemented marketing programs and content to launch new products, services and rebranding in conjunction with other departments and strategic partners. Developed and executed multi-channel marketing plans, including assembly of databases, targeted communications, development and production of supporting print and promotional items, and scheduling and execution of multi-market sales blitzes, special events and media. Negotiated and managed more than 150 annual U.S. and international trade shows and large training or industry events.
Deborah K Speer Skills
Digital Marketing
Strategic Partnerships
Marketing
Direct Marketing
Integrated Marketing
Online Advertising
Marketing Strategy
Advertising
Mobile Marketing
Leadership
Multi Channel Marketing
Social Media Marketing
Online Marketing
Brand Management
Social Networking
Direct Mail
Brand Development
Content Strategy
Customer Acquisition
Social Media
Retail
E Commerce
Project Management
Digital Media
Management
Mobile Devices
Email Marketing
Cross Functional Team Leadership
Team Building
Marketing Management
Mobile Strategy
Omnichannel Marketing Strategy
Omnichannel Marketing
Digital Strategy
Marketing Communications
Event Management
Television
Training
Lead Generation
Analytics
Web Analytics
New Media
B2b
Customer Retention
Creative Direction
Sem
Mobile Communications
Customer Engagement
New Business Development
Strategic Planning
Deborah K Speer Education Details
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Eckerd CollegeCommunications/Writing -
University Of CincinnatiEducation
Frequently Asked Questions about Deborah K Speer
What company does Deborah K Speer work for?
Deborah K Speer works for Private Consultancy
What is Deborah K Speer's role at the current company?
Deborah K Speer's current role is Looking for a kidney donor who is a match.
What is Deborah K Speer's email address?
Deborah K Speer's email address is de****@****hsn.net
What is Deborah K Speer's direct phone number?
Deborah K Speer's direct phone number is 727-872*****
What schools did Deborah K Speer attend?
Deborah K Speer attended Eckerd College, University Of Cincinnati.
What are some of Deborah K Speer's interests?
Deborah K Speer has interest in Social Services, Writing, Boating, Cooking, Politics, Traveling, The Beach, Reading, Work Is Not A 4 Letter Word, Underwater Photography And Video.
What skills is Deborah K Speer known for?
Deborah K Speer has skills like Digital Marketing, Strategic Partnerships, Marketing, Direct Marketing, Integrated Marketing, Online Advertising, Marketing Strategy, Advertising, Mobile Marketing, Leadership, Multi Channel Marketing, Social Media Marketing.
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